On February 20, FAW Besturn B70S off-line and pre-sale conference was held, announcing that the pre-sale price of 7 models with two powertrains of Besturn B70S 1.5T and 2.0T was 110,900-143,900 yuan. In addition to the new coupe SUV Pentium B70S, Sui Zhongjian, general manager of FAW Besturn Car Co., Ltd., said, "In addition to the B70S, there will be 6 new cars on the market in 2022. "Continue to launch more boutique models, continue to expand the product range, and continue to improve the user experience."
On May 18, 2021, FAW Besturn announced a new brand positioning, a new brand LOGO and a new sales target, FAW Besturn plans to achieve 300,000 sales in 2023, 600,000 vehicles in 2025, and challenge the target of 1 million vehicles. As one of the FAW Group's own brand troikas, FAW Besturn will achieve sales of 68,000 vehicles in 2021, and in January, Besturn produced 3,500 complete vehicles and sold 5,466 vehicles, and there is still a long way to go to achieve the sales target of 100,000 vehicles.
China FAW's overall business target for 2022 is to sell 4.1 million vehicles for the whole year, an increase of 17.1% year-on-year; operating income of 770 billion yuan, an increase of 8.9% year-on-year; market share of 15%; R & D investment intensity of more than 3%, and strive to reach 3.5%, and independent brands to reach about 8%. In 2022, FAW Group has set a target of 4.1 million vehicles, an increase of 17.1% year-on-year; operating income of 770 billion yuan, an increase of 8.9% year-on-year; and the Besturn brand will reach the target of 100,000 vehicles.
The road is long and far away, and the line is coming. In order to achieve the target of 100,000 vehicles, continuous investment in research and development and new car planning support are needed. FAW Besturn will launch six new models, but did not disclose detailed new car planning information. However, from the perspective of the strategic planning of the Besturn 518, the new car planning in 2022 has T99, T77 and E01 redesigns, T33, A00-class EV, B-MPV and other new car planning, in addition, B70 and T55 will become The Pentium in the field of cars and SUVs to create a "new national twin star" strategic alliance product architecture.
In terms of new energy models, on January 18 this year, FAW Besturn's pure electric model NAT appeared at the CATL Ningde Era EVOGO Power Replacement Brand Conference, FAW Besturn and Ningde Times reached a strategic partnership, and the two sides will work together to enter the power exchange market in the future. FAW Besturn is responsible for the development, vehicle testing and manufacturing of NAT power replacement models, NINGDE times to provide power batteries and layout the construction of power stations, the two sides work together to find regional sales partners and power exchange operation partners, and quickly implement the overall solution of combined power exchange nationwide.
Based on the FME platform, the Pentium E01 is the first model of the Pentium pure electric E series, equipped with a 190 hp electric motor, with a maximum cruising range of 450km, mainly for the ToC market. From 2023 to 2025, with the launch rate of more than two new models per year, the layout of 8 traditional energy products and 5 new energy products will be completed, covering the mainstream passenger car market with a total scale of 16 million units from A00 to B-