In the first month of the Year of the Tiger, independent brands ushered in a good start, seizing the four good positions in the top ten sales list. Among them, Changan Automobile has come out on top, not only surpassing Geely to become an independent brother, but also defeating SAIC Volkswagen for the first time and pointing the sword at the throne of FAW-Volkswagen.
1. Independent brands are a hit
According to the data of the Federation of Passenger Vehicles, in the first month of the Year of the Tiger, the retail sales volume of the domestic passenger car market was 2.092 million units, down 4.4% year-on-year, and the overall trend showed a downward trend. Mainstream joint venture brands retailed 860,000 units in January, a sharp decline of 17% year-on-year. Among them, the market share of German, Japanese and American systems decreased by 2.3%, 2.2% and 1.2% respectively year-on-year. In contrast, the retail sales volume of independent brands reached 940,000 units, an increase of 11% year-on-year, compared with 41% of the market share in 2021, an increase of 4.5 percentage points. Obviously, mainstream joint venture brands lost the market in January, while independent brands ushered in a good start.
2. Surpassed SAIC Volkswagen for the first time
There have been no small changes in the sales list of manufacturers in January. In the top ten list, independent brands occupy four, namely Changan, Geely, BYD and Great Wall. Although FAW-Volkswagen continues to firmly occupy the pin crown throne, this time Changan Automobile beat SAIC Volkswagen for the first time, occupied the position of runner-up of domestic car companies for the first time, squeezed SAIC Volkswagen to the third place, and won glory for its own brand. BYD, whose sales continue to soar, ranks seventh, and the Great Wall, which has always been moving steadily, ranks eighth.
Specifically, FAW-Volkswagen's sales in January 190771 units, although it is still at the top of the list, but it fell by 17.9% year-on-year, and the decline is not small. With the beautiful results of 143556, Changan Automobile not only overtook Geely again to become the first independent, but also surprisingly defeated SAIC Volkswagen. Changan Automobile's January sales fell slightly by 3.0% year-on-year, compared with the sharp decline in almost all joint venture brands. SAIC Volkswagen's sales of only 137617 units, down 19.9% year-on-year, a decline in the top ten list, which is extremely dazzling.
3. The sword refers to the FAW-Volkswagen throne
Changan's production and sales report shows that its explosive products bloomed in January. The first to do is the blue whale double male - Chang'an CS75 and CS55. Last year, the cumulative sales of CS75 and CS55 exceeded 280,000 units and 140,000 units respectively, and in January this year, they continued to ride the wind and waves, and their sales broke through 30,000 units, once again becoming the sales force, occupying half of Chang'an's sales. The blue whale duo attacked together, not only strengthening the brand moat, continuing the glory of the "blue whale", but also increasing the influence of Changan in the SUV sector and winning the recognition of more and more consumers.
As a leader in the field of independent brand cars, Changan Yidong sold an average of 14,100 units per month last year, which is the first in the number of independent insurance for compact cars in 2021. In January this year, Yidong sold 21,800 vehicles, continuing to lead its own brands to attack the mainstream car market. With the double blessing of "PLUS and Blue Whale Power", Changan Yidong PLUS strongly counterattacked the joint venture brand, allowing us to see the new hope of its own brand in the car market. In addition, the brand-up UNI series, which also received sales of 12,000 units in January, will become Changan's new killer.
After the realization of the revival, Chang'an's performance in the past one or two years has been very good, the fundamental reason is that Changan abandoned the old thinking of holding the thigh of the joint venture brand in the past, and embarked on a large amount of investment in core technology and attached importance to research and development. Since 2009, Changan has invested 5% of its sales revenue into research and development every year, and has invested more than 110 billion yuan in research and development expenses for more than ten years, and finally has the first modular technology platform in China - Blue Whale Power and other core technologies, which has inserted wings for Changan to take off, helped Changan counterattack, achieved the transcendence of SAIC Volkswagen, and the next step will be to point to the throne of FAW-Volkswagen.