Japanese cars show a three-legged trend in the domestic auto market, with Toyota and Honda having the highest sales and the third largest in the Nissan region. Toyota and Honda are often compared: these two car companies have a large number of models, similar prices, and similar performance, who is the real king of cost performance?
First of all, let's take a look at Honda, in a word, Honda is a technology-oriented car company. Honda has only one fixed goal, that is, to pursue better technology. Honda's main business is to make automobiles, motorcycles and aircraft engines, and Honda invests tens of billions of yuan in technology research and development every year.
In 1961, Honda was still an ordinary locomotive factory, producing cars with poor performance. Honda's founder, obsessed with technology, decided to spend two years making his car one of the top three globally sold brands. Two years later, honda's founder fulfilled that dream, and he set a bigger goal, to build a car for F1 racing.
A few years later, Honda made great strides in the engine field, building a V12-displacement F1 engine. Since then, Honda began to study technology, Honda-made engines won the championship in F1, and in the following years, Honda's luck was relatively poor, and there were successive accidents, but Honda has not given up the study of technology.
In the 1970s, Honda decided to focus its development on the engine of the car, and Honda invested a total of 3 billion yen in research. Honda broke the technical closure caused by Toyota Ford GM in one fell swoop and relied on CVCC technology to successfully open up the North American automotive market.
After looking at Honda, let's take a look at Toyota, which is a market-oriented driving company. Toyota has also achieved high-profile results, but the core driving force for Toyota's development is not the pursuit of technology, but the pursuit of sales. In order to increase sales, Toyota can achieve the ultimate in technology and make strategic adjustments to the needs of different countries.
The basis of Toyota's development is to find a lofty goal, and then build the car to the extreme, first make money and then develop new technologies. Toyota is known as the world's most profitable car company, mainly because Toyota has high sales of cars and higher profits on bicycles.
In order to improve the profit of bicycles, Toyota has taken the money-saving model to the extreme. Toyota launched its brother model Toyota Ralink on the version of the original model of the Corolla, and in order to ride the new energy policy, Toyota added a hybrid system to the fuel vehicle model and launched a hybrid model.
In order to save money to the extreme, all the leather seats and plant interiors on Toyota cars come entirely from their own textile companies. A large number of the raw materials used in toyota's car manufacturing process come from its own factory, so Toyota can firmly control the cost of making cars.
By comparing the development history of Toyota and Honda, Honda is like a technical otaku, focusing on technology, and Toyota focuses on making money. Honda and Toyota have different development bases, but in the end, they have the same destination, and these two car companies have become the favorite Japanese cars of the Chinese people with exquisite technology and strong performance.
Some people think that the purpose of Toyota's car is not pure, and some people think that with money, there is a motivation to continue to develop. Toyota and Honda are thin and heavy in the field of car manufacturing, but in terms of global market and product supply chain, Toyota is far better than Honda, what do you think?
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