I have not yet waited for the "opening red" of WM Automobile's market sales in January, but I have waited for large-scale complaints from WM users.
Recently, we learned from relevant channels that since December 2021, because WM Motors is suspected to have had 5 consecutive spontaneous combustion incidents of vehicles, some owners of WM Motors suspect that there are serious safety and quality defects in the batteries of WM Cars, and have raised complaints, but after WM Motors learned of this matter, not only did not recall and replace the safe batteries in time, but instead carried out the "power lock" operation on the vehicle batteries by deceiving consumers to go to the store for maintenance, that is, through software to limit the charging capacity and power consumption of the batteries. As a result, the vehicle's range has been severely reduced.
Judging from the fermentation process of this rights protection storm, spontaneous combustion is undoubtedly the fuse of this rights protection storm. According to incomplete statistics, since 2020, WM Motors has had a number of spontaneous combustion accidents, of which in 2020, WM has had 4 spontaneous combustion accidents in just 35 days. From December 20 to 23, 2021, three WM EX5s spontaneously ignited spontaneously.
Behind the high-frequency spontaneous combustion accident, the battery has undoubtedly become the number one "suspect". According to the complaint content of the owners, after the spontaneous combustion incident triggered the "lock the electricity" storm, so far WM Motors has not announced the cause of the accident of 5 WM cars, and also found an intermediary to bring words, behind the OTA to engage in small actions to destroy evidence.
At the same time, WM rights protection users also publicly called out to Shen Hui, chairman of WM Motors, on social platforms, and said that if WM Motors did not have any response and docking before 10 p.m. on February 15, WM rights users would fully disclose the evidence of WM Motors' infringement of consumers, as well as all the facts of WM Motor's false publicity.
However, according to the latest dynamics of the rights protection user, as of the evening of February 15, WM Motors still has not directly docked with users within the final communication period, which means that WM has completely refused to dock with nearly 600 users. In addition, the user also said that it has prepared comprehensive evidence, 315 is not scattered.
After the incident, we also found on the car quality network that in November 2020, there were car owners complaining about the failure of the power battery of WM Cars that led to a decrease in endurance, and since July 2021, there have been complaints about WM EX5 "Manufacturers change the shielded battery power life is seriously insufficient", "the follow-up mileage of the car-machine system upgrade is significantly reduced", "the manufacturer upgrades the mileage without permission" And the mileage is reduced" has broken out in a large area.
Combined with the content of the complaints of rights protection users, this may mean that the complaints and rights protection of WM's "locking electricity" leading to a reduction in mileage have been deadlocked for nearly 8 months. The official of WM Motors has not made a public response so far.
Judging from the models of this complaint, the rights protection vehicles are mainly WM EX5. According to the data of the Association, the cumulative sales volume of the WM EX5 in 2021 was 24,025 units, an increase of 8.7% year-on-year. Of the 44,157 deliveries in 2021, the EX5 model has already accounted for half of the total and is the absolute main force in sales. However, as the first echelon of the new car-making force, the gap between Weima Automobile and the new forces such as Weilai and Xiaopeng Automobile, which have also developed at the same time, is increasing.
Recently, WM Motors, which has fallen into the storm of rights protection because of "locking electricity" and false propaganda, may also be seriously "frustrated" in the market. In the context of many car companies have announced the delivery in January, WM Motors did not take the lead in announcing the "delivery news" at the beginning of the month as usual. Previously, the official said that it would provide users with smart products and services that were "cool and affordable", and it was also a bit "thin" under the storm of rights protection. In this regard, there are also voices in the industry that WM Motors avoids the rights of car owners, does not solve the problem in time, or will lock in advance this year's 315.
Red Dot New Energy Observation:
Although in the initial stage of the development of new energy vehicles, before WM Motors, there were also a number of new car-making forces or new energy vehicle brands of traditional car companies, which had also fallen into the storm of car owners' rights protection, but unlike the "tug-of-war" that lasted for 8 months in WM Motors, most car manufacturers were still actively solving problems to rebuild user reputation.
Therefore, for WM Motors, the worst part of the word-of-mouth crisis caused by the "lock electricity" storm lies in the attitude of the manufacturer, not only did not solve the problem in time, but tried to cover up the fact of locking the electricity, resulting in a shrinking mileage and a continuous deterioration of the user experience.
In the past, we have always had such a view: in the new era of user-centric consumption, companies that do not respect users will eventually be abandoned by users. In fact, this rights protection storm has also sounded the alarm for WM Motors.