Extreme Kr can be said to be an automobile brand that has been at the forefront of traffic since it has not yet been listed and delivered. Because its first and only model on sale, the ZEEKR 001, was launched in April last year and did not start delivery until October, six months later. However, as the saying goes, "good food is not afraid of late", with the release of production capacity, the current delivery volume of ZEEKR 001 has exceeded 10,000 units. Of course, the ZEEKR 001 is not just a pure electric "hardware monster" positioned as a medium- and large-sized car. The extreme krypton brand, which is wearing the aura of the Internet, has also attracted market attention in terms of the potential and action direction of OTA upgrades. Recently, ZEEKR 001 ushered in the OS 1.1.1 version of the OTA upgrade, we also take a look, how many points can this upgrade score? (Note: The relevant pictures in the article are pictures before the upgrade)
Comfort and convenience features: 8.5 points
Among the OTA upgrades, the coverage and upgrade of the OTA section are the most comfortable and convenient. Among them, according to the actual meaning of the function and the order of the audience, they are:
1. Add the function of automatic window lifting of the lock car. That is, after locking the car, the window is automatically raised. This small detail is often easily overlooked in everyday cars, resulting in hidden dangers in terms of safety and convenience. But we can also find that this feature is not uncommon in traditional fuel vehicles, ZEEKR 001 this upgrade, more about patching.
2. Add steering assist display function. As a product that provides 15 cameras for the whole car on the hardware, it can be said that it is easy to achieve this function. In the early days of traditional fuel vehicles, it was Nachijie who focused on promoting similar functions. In the process of vehicle lane change, this function does have strong practical significance. And the ZEEKR 001 model is large in size, so it needs its help even more.
3. Increase driving mode memory. Individuals may have some subjective factors in this one. As an automotive media practitioner, there are many models of contact, and in most cases, they are willing to use "sport mode", so they have to switch driving modes after each start. This upgrade of ZEEKR 001 avoids this situation. Of course, if the drivers at home are not fixed, it is better to accommodate each other.
4. Add 3D transparent car model. This article can refer to item 2, that is, in the image display state, the body model is changed to a transparent state, so that it can see small obstacles more clearly and play a safety role. It is reported that the subsequent upgrade will also change the chassis part that is still in gray coverage to a transparent display, thereby further improving security.
5. Add remote defrost function. This is an extension of functions such as remote activation of air conditioning, which is more practical in the state of not so northern or short outdoor parking in winter. Why? If the amount of snow is too large, it is more appropriate to physically remove it first. The remote start environment may not understand the condition of the vehicle at that time, and it is not worth the loss to start the function hastily.
6. Add Bilibili applications. There are many mainstream video websites, and iQiyi, which has been installed on ZEEKR 001, is naturally one of them, but for the majority of young consumers, Station B is a video application that cannot be ignored.
Based on the four dimensions of functional significance (5 points), audience range (2 points), uniqueness (1.5 points), and initiative (1.5 points), the above upgrade items can be given 4.5 + 2 + 0.5 + 1.5 = 8.5 points.
Human-computer interaction function: 7.5 points
1. Add automatic door parking interactive pop-up/manual control switching function. The automatic door of ZEEKR 001 has always been a favorite feature of car owners, but it has also been a small bug that this function is easy to scratch the door. This upgrade mainly optimizes this point, not only providing a manual opening mode, but also in the case of parking, the vehicle will directly pop up manual/automatic, as well as detailed interaction options such as opening/closing the door, basically "patching" the car scene of the automatic door at one time. At the same time, even in manual mode, the doors can still be closed automatically, and the details are "full". But only if you have ZEEKR 001 itself, it has a smart induction automatic door function.
2. Optimize the active interaction function of seat memory. This is similar to the detailed design of the front door section, when adjusting the seat, the vehicle pops up adjustment interfaces such as mirrors, steering wheel, HUD, etc. Logically, since the seat needs to be adjusted, the meaning of "matching" may also need to be adjusted, which can be said to be very humane.
3. Voice and navigation experience optimization. This point is almost a frequent customer of OTA upgrades in the current intelligent models, after all, speech recognition and other functions are very challenging to the information accumulation, reserves, and post-analysis and improvement in the actual car environment, so it is an "endless" work in itself.
Based on the four dimensions of functional significance (5 points), audience range (2 points), uniqueness (1.5 points), and initiative (1.5 points), the above upgrade items can be given 4.5 + 1 + 1 + 1 = 7.5 points.
Bonus points and others: 0.3 points (total additional points)
Added light show and a second piece of music. This is a "little Easter egg" in this major upgrade function. Since the OTA push time is on February 12, it is very close to Valentine's Day. So the mobile phone APP operable light show, with the wedding march is particularly appropriate. However, February 12 and 13 are weekends, if the rest at home is not updated, or it is a "single dog", this function is not so important, so the coverage needs to be "deducted points".
In addition, the upgrade is also optimized for details such as 5G function switches and the time it takes to remotely start the air conditioner, and the use of functions in different use scenarios is more refined. The bonus points are calculated on a 1-point scale, and the reference criteria exclude uniqueness and initiative, and only the functional significance (0.6 points) and the audience range (0.4 points) are evaluated. Therefore, the evaluation score of the above projects is 0.2 + 0.1 = 0.3 points.
Summary: Due to the lack of functional upgrades in the dimensions of intelligent driving and power, the OTA only scored the two major sections of comfort and convenience functions and human-computer interaction functions. After comprehensive calculations, the average score of these two major projects is 8 points. Then add a total add-on score of 0.3 points, and finally this OTA upgrade of ZEEKR 001, with a total score of 8.3 points. (The above evaluation standards are subjective references, and the standards will be improved gradually in the future)