"Gold, always shines". This is true for Li Yinan, who is already 52 years old. His life, as if it is the big male protagonist in the youth idol drama, has such a person as a "genius" and a "domineering president", and he went to college at the age of 15 and became a vice president of Huawei at the age of 27, which can be described as a winner in life.
After several twists and turns in his life, he thought of a new business - building cars. After becoming "Wei Xiaoli", it is another new power brand of new energy car manufacturing. At the end of last year, the first SUV model, the Self-Touring NV, was released, with a range-extended/pure electric dual-power version, which undoubtedly directly targeted the ideal ONE and the now hot Tesla Model Y.
But what about the car built by this business genius? That's what we're talking about.
15-year-old Li Yinan opened his own way and was admitted to the junior class of Huazhong University of Science and Technology. At the age of 22, he entered huawei as an intern and became an engineer. At the end of the 20th century, people were still using BB machines, and the core technology of the switch was still in the hands of foreigners, but Li Yinan, who was like getting a "cheat code", made a switch for Huawei, and brought huge profits, so Li Yinan was first of all a technical genius.
At the beginning, reusing his Ren Zhengfei was naturally happier, promoting his position wildly, and by the time Li Yinan was 26 years old, in just four years, he was already the executive vice president of Huawei. Leading Huawei to become bigger and stronger in the communications industry is also a business wizard.
After huawei acquired Harbor, Li Yinan returned to Ren Zhengfei's side, after leaving his post, he served as Baidu's chief technology officer, 12580 CEO, and now he is the founder of Niudian Technology and the founder of Ziyoujia, so even if he is a "post-70s", it does not affect his understanding of trends, technology and pursuit, and a motorcycle can also be intelligent? In the past, it was simply a fool's dream.
Li Yinan's car is no longer news, but he has crossed from two wheels to four wheels, but everything seems to be so natural.
Self-touring NV adopts a flat straight line + rounded body design, so that it looks masculine, but not too sharp, rigid and soft, more suitable for those 30-year-old "daddy", "social elite", "warm family" users. This unique design style is undoubtedly a continuation of the calf electric car, and there are countless awards, so we can naturally rely on the aesthetic of self-touring cars.
The front face part is very atmospheric, by the LED headlights, through-type daytime running lights, turn signals composed of the light group, almost occupy the entire front face, headlights and grille decoration are black paint, the sense of unity is very strong, this integrated hidden + light group prominent design in today's cars is quite rare, unique.
In addition, this arc headlight also has the feeling of a Land Rover, and there is a "-" shaped light group inside the broken arc, and the details are also passed.
The side is obviously the "Less is more" design concept, there are no extra elements under the flat straight line, rounded surface, the shape surface creates a good light and shadow effect through the waist line, and the suspension roof design is to alleviate the dull impression brought by the large size of the medium and large SUV. The unique large wheel hub and pop-up door handle are the icing on the cake.
In the C pillar of the self-driving tour NV, an LED light strip is added to display the vehicle's power information. This is also similar to the reflective strip on the side of the latest electric car of the Calf, and it is not certain that Li Yinan really regards it as a large maverick electric car.
The tail part is also based on simplicity, the upper part adopts a crater shape design, which connects the spoiler, tail light, and high-position brake lights into one, and the wiper is also hidden inside, which is different. The LED taillight shape echoes the headlight group, and the multi-layer process makes it look very delicate.
Finally, the body size, the self-touring NV size is 4915 * 1950 * 1750mm, the wheelbase reaches 2900mm, reaching the level of medium and large SUVs.
But for car manufacturing, the most important thing is technology, fortunately Li Yinan is a real technical talent, but also the leader of the new car-making forces who really have the experience of "building electric vehicles". In this self-touring NV body is made of steel and aluminum, with pure electric and extended range powertrain options, and the standard electric four-wheel drive system.
Therefore, the official said that whether it is pure electric or a range extender version, the time to break the hundred is only 5.9 seconds. For comparison, the ideal ONE break-hundred time is 6.5 seconds, and the Tesla Model Y long-endurance all-wheel-drive version is 5 seconds. And these two are undoubtedly the biggest opponents of the self-touring NV, the two are the sales champions of the same level of range extender/pure electric, and it is not easy for the self-tourer to beat the two.
The ideal ONE focuses on intelligent large 6-seaters, the body size reaches 5030 * 1960 * 1760mm, the wheelbase is 2935mm, and the space parameters have a slight advantage over the self-touring NV. And its cabin intelligence, luxury performance is in the first camp of the same price, the four large screens in the car can achieve interaction, and the screen on the co-pilot can independently play multimedia content. The seat configuration is comparable to that of a luxury car, the first and second rows of seats are equipped with seat massage functions, and the headrests are aviation headrests, which creates a luxurious atmosphere as a whole.
In the performance section, the ideal ONE's 6.5 seconds to break the hundred time, compared to the 5.9 seconds of self-traveling NV is slightly weaker.
Tesla Model Y is a hegemonic opponent, in many aspects to refresh the user's cognition, such as the use of electric hidden air outlet visual air conditioning adjustment system, windless frameless doors, practical front and rear additional luggage compartment space, as well as strong performance performance, to meet most of the needs of market segment users, although it is now some Chinese consumers complained that it is not "grounded", voice assistants, navigation is not as good as some new forces.
Competitors are strong, which is already the first problem faced by the NV.
In addition, it also needs to face the problem of channel construction, the construction of Tesla experience stores has begun to sink to 3-tier cities, and the ideal experience store has basically covered the core business circles of first- and second-tier cities, in addition to Weilai, Xiaopeng and other opponents. In a large shopping mall, these brands have become like "fairy fights", frantically seizing traffic entrances. Therefore, channel construction is the second problem of self-traveling.
In addition, there are production qualifications, financial pressure and other problems, the former has plagued Xiaopeng, Weilai for many years, for a new car-making brand, the absence of its own factory means that it is impossible to accurately control the quality of production, the gross profit margin is not high, which will definitely affect the financing of the middle period before the tour. Therefore, the financial pressure is also not small, since the early $500 million A round of financing of Youjia, it is actually not much for car manufacturing. As a reference, Xiaomi took out 10 billion yuan as a starting fund, and Weilai Li Bin said at the end of last year that "the capital threshold for making cars needs to be reserved, a few years ago I said it was 20 billion yuan, and now there is no 40 billion yuan that may not be able to do it." ”
Building a car is actually like a war without smoke, which tests the level of leaders very much. Throughout the history of the car, the founders of Mercedes-Benz, Ferrari, Lamborghini and Ford are all genius leaders, and today's self-travelers seem to have a prerequisite for success - Li Yinan's leadership. As the brand's first model, the Self-Touring NV is also impeccable, but there are still many problems that need to be solved in front of Li Yinan and Self-Touring.