In the past two years, plagued by the epidemic, the entire economic situation has been declining. In addition, the epidemic has also affected the supply of car chips, but this kind of unfavorable factor seems to have no impact on ultra-luxury brands at all. Recently, Lamborghini announced its sales data for 2021, and it delivered a total of 8405 new cars in the whole year, an increase of 13% year-on-year, setting a sales record in the company's history.
From the perspective of the specific region of sales, the United States is still the most important sales market for Lamborghini, with a total of 2472 new cars delivered in the United States last year, an increase of 13% year-on-year, Chinese mainland and Hong Kong and Macao delivered 935 new cars throughout the year, an increase of 55% year-on-year, becoming Lamborghini's second largest market in the world. It was followed by Germany and Britain. Overall, the Americas region and the Asia-Pacific region both grew by 14%, while the Emea region increased by 12%.
Although most ordinary people will never be able to afford a Lamborghini in their lifetime, the demand for cars for us ordinary people and these super-rich people is still the same. More than half of Lamborghini's sales last year came from Lamborghini Urus, and it can be seen that SUVs are the favorites of people around the world. The Urus was followed by Lamborghini's entry-level sports car, the Huracan, with a cumulative delivery of 2,586 units throughout the year.
Like other top brands, Lamborghini's future focus will be fully oriented towards electrification. The company plans to launch four models in the next 12 months, launch its first hybrid power model in 2013, electrify all product lines in 20124, and invest more than 1.5 billion euros over the next four years from now to advance its electrification strategy.
Whether it's being limited by stringent emissions regulations or following the current megatrend of reducing carbon emissions. Large-displacement models will only become fewer and fewer, and electric will become the mainstream product direction in the next few years. Now should be the last glory of the fuel car, so I want to start early.