You are strong, you are strong, and there are stronger hands in the strong.
The transformation of new energy is huge, and the Internet company with a keen sense of smell takes the lead in the electric vehicle market with a desperate attitude, obviously the most difficult Li Bin has gone through a deep water period, and Li Xiang, who is straight-talking and fast-talking, is also a relief.
The days of the new forces are also better, at least early in the morning.
The harvest in the early morning is based on the slower transformation of traditional enterprises, after all, traditional enterprises have a large share of business, the traditional market needs to be taken care of, and the research and development of the new energy market is a more rigorous topic in traditional enterprises.
In the past two years, the transformation of traditional enterprises has also begun to rise rapidly.
Compared with the new forces, in addition to the slightly slower in the sensitivity of traditional enterprises, other advantages can be said to be comprehensively overwhelmed, production standards, research and development systems, quality control systems, technical reserves, dealer service capabilities, as well as financial resources and talent reserves.
Traditional enterprises take off their traditional cloaks and enter a new track, which is a kind of ruthless blow to new forces.
Cadillac LYRIQ is an example of a red stripe, as a real newly developed electric vehicle, it has a real sense of competitiveness at the product level alone, and returning to the attributes of the product, Cadillac itself is a luxury brand.
The position of this car is 439,700.
The 440,000 level is a not too difficult to recognize segment, this market does not have too many direct competitors, Li Bin chose to put his first ES8 in this price range, the starting price is about 30,000 yuan more expensive than cadillac LYRIQ.
That is to say, from the market analysis of Cadillac LYRIQ, its pricing is even lower than that of new forces that are not strong enough in history.
Lower pricing brings more strong product strength, horizontal comparison with ES8, the market can easily judge the appeal and sincerity of Cadillac LYRIQ, how much.
Compared with the ES8's 450km cruising range, Cadillac LYRIQ's endurance performance has entered the order of 600km, and longer endurance means higher costs and weaker mileage anxiety, which is not only cost sincerity, but also technical sincerity, and the general Aoteneng platform is more rational in architecture optimization and three-electric system design.
The lower-priced Cadillac LYRIQ has a 600km cruising range and can have a more relaxed car experience.
In addition to the core advantages, Cadillac LYRIQ also has a sense of intelligent technology that can directly confront the new forces, and the Aotene platform accommodates the intelligent driving system at the beginning of the design, and the underlying logic is more intelligent, so we see a larger and more intelligent central control screen on cadillac LYRIQ.
In fact, this large screen has vowed to be smarter than Tesla from the beginning of its design, and human-computer interaction, intelligent processing, and functional optimization have brought a sense of experience beyond the current new forces.
In addition, Cadillac LYRIQ has an advantage that all new powers have not had and cannot have: quality.
The biggest advantage of a century-old traditional enterprise is the stability and reliability of production, especially cadillac, which has lost its engine and gearbox, and cadillac has always led the luxury car market with excellent craftsmanship and the ultimate sense of cockpit luxury.
The only problem in the past may have been that the power architecture experience for the sake of squeezing performance was not very good, but now it has a quieter motor and battery, which means that Cadillac LYRIQ has completely optimized GM's last short board.
With more luxury, better workmanship, more stable quality, and more performance than the new forces, more cost-effective, intelligent sense of the new Cadillac LYRIQ, brings a new market: once the traditional brands, especially luxury brands, enter the new energy track in an all-out state, the impact on the new forces is huge.
For example, the Weilai ES8, which has always been known as more luxurious, has indeed created achievements in the past market, but after cadillac LYRIQ, after the real luxury electric SUV cut into the market, it is difficult to say whether the luxury brand packaged through the service is still competitive in front of the real luxury SUV.
After all, Cadillac LYRIQ has nearly 10,000 orders as of now, and the pre-sale of this car is only two months, which is already the order volume of ES8 for two years.
From a deeper level of analysis, the market needs traditional luxury brands to create more valuable products with an all-out attitude, so Cadillac LYRIQ can get excellent recognition in the short term, and the key point is: too conscientious.