Just after the Lunar New Year, the MINI brand preemptively announced the models to be exhibited at this year's Beijing Auto Show, including mini RESOLUTE Obsession Special Edition, MINI CLUBMAN UNTOLD Free Edition, MINI COUNTRYMAN UNTAMED Untamed Special Edition.
Well! Feeling good to have the taste of the fashion circle, let's first take a look at what these three special dishes have...
Obsessed with sustainable beauty
First of all, MINI will launch the MINI RESOLUTE Obsessive Special Edition based on the five models of MINI COOPER three-door edition, MINI COOPER S three-door edition, MINI COOPER five-door edition, MINI COOPER S five-door edition, and MINI COOPER S CABRIO.
Designed with sustainability in mind, the MINI RESOLUTE Obsessive Special Edition no longer uses chrome parts on the exterior and is made of a lot of renewable materials in the interior, with exterior features including:
1. The retro green car paint of the previous exclusive MINI JOHN COOPER WORKS was used for the first time on the MINI three-door/five-door/CABRIO RESOLUTE Obsession Special Edition.
2. Headlights, intake grilles, front side panel frames, door handles, fuel tank covers, and rear lights adopt exclusive Solution copper color design.
3. On the COOPER S special edition model, the inner frame of the intake grille, the intake grille blade, the MINI brand logo, and the exhaust tail pipe are designed for piano black.
4. 18 inch black pulsed seven-spoke alloy wheels.
5. Gradient parallel line combination pattern hood pull strip.
Interior features include:
1. Nappa sports leather steering wheel with the word "RESOLUTE" printed on the lower spokes.
2. Special edition central dashboard laser engraving ring, door and cockpit area of the atmosphere light matching.
3. Equipped with the latest generation of MINI operating system, the vehicle functions, audio programs, communications and applications have been optimized.
It's in Yujali cyan
Secondly, the mini CLUBMAN UNTOLD Special Edition, as the name suggests, is based on MINI CLUBMAN.
Its main features in appearance are:
1. In the past, the Yugali green car paint, which was exclusive to MINI COUNTRYMAN, was applied to the MINI CLUBMAN UNTOLD Special Edition for the first time.
2. The upper bracket of the wheel is also synchronously adopted in the Eucalyptus cyan design, instead of the traditional black.
3. 3D printed side porthole pattern, which also appears on the driver's side welcome light and welcome pedal outside the car.
4. Spray pitch black + delicate brass combination two-color 18-inch wheels.
5. Door handle, exhaust tailpipe, MINI logo, model name type piano black design.
1. Mini Yours leisure leather-Eucalyptus green sports seat.
2. Eucalyptus green glowing stripe and exclusive green embossed stripe pattern.
3. Fine brass trim round air outlet.
4. Nappa sports leather steering wheel bottom spokes & printed with special edition model badge foot pads.
Not bound in indulging in landscapes
The third is the MINI COUNTRYMAN UNTAMED Uninhibited Special Edition based on MINI COUNTRYMAN. Xiaobian has only recently test-driven the MINI COUNTRYMAN Cooper S ALL4 model, I feel that this is really a very unique work, it retains the control of MINI's reputation, but it can drive to play a little off-road, coupled with a unique appearance, its multi-faceted value is indeed very attractive to tasteful people.
As for the difference in value that the MINI COUNTRYMAN UNTAMED Uninhibited Special Edition can bring? From the outside:
1. Equipped with exclusive dynamic gray car paint, including the lower air intake around the bottom guard, the air intake inserts on the side of the front skirt plate, as well as the side and bottom inserts of the side skirt and the rear skirt, all of which are painted with dynamic gray.
2. The black MINI logo on the hood and tailgate is based on car paint, and the four twill body stickers at the bottom of the door are all ice blue stone.
3. Equipped with exclusive 18-inch Untamed skeleton aluminum alloy wheels.
4. The grille, side portholes, door handles, exhaust pipe decoration, the word "Untamed", the roof rack and the outer ring of the front and rear headlights are all designed with high-gloss piano black.
1. Side portholes inspired by mountain landscape design, welcome pedals, and C-pillar rear side window patterns.
2. The side of the seat and the bottom spoke of Nappa's sports leather steering wheel are printed with the word "Untamed", and the 3D embossed mountain landscape pattern foot pad.
3. Exclusive highland green and MINI Yours leisure leather sports seat with blue-green contrast stitching.
"Special" masters
Admittedly, since 1959, when the Suez Canal crisis led to the shortage of gasoline supplies in the UK, the Alec Issigonis designed the Mini since its birth, and this depot is a master of playing "special"! Including the now mass-produced CLUBMAN, the predecessor of COUNTRYMAN, morris Mini Traveler and Austin Mini Countryman, which were first born in 1960, are also special members.
There are also special products like the 100-unit MINI Sanqi Commemorative Edition model released during the 2020 Guangzhou Motor Show, which is a tribute to the 1964 Paddy Hopkirk driving the No. 37 Mini Cooper S car to win the Monte Carlo Rally, and it was sold out before long.
Cute, fun, driving fun, MINI's brand and product tone, innately has circled its calibration customers more belong to personality, taste, fashion, upstart people. And through something like Burberry... Fashion brands that regularly launch special design versions of products can not only drive popular topics, but also innovate on the basis of ensuring the tone of the product, bringing consumers a refreshing feeling, which is a good recipe for making the brand value enduring.
The Beijing Auto Show is coming, so if you have a chance, you may wish to go and see the MINI rookie!
Come all come, don't you like it?