Lead
Recently, Volkswagen's "ID. New Year Script Killing matchup" was staged in Beijing ID. City Experience Store.
A large number of consumers are involved,
While solving puzzle reasoning,
Get up close and personal with id's pure electric charm.
ID.Chinese New Year Script Kill is an immersive experience for ID.players. "As the car buyer group gradually becomes younger and its consumption habits change, Volkswagen is committed to bringing users a more trendy and interesting experience. Script killing is one of the favorite activities of young people nowadays, we combined this innovative form to create an original ID.New Year script, using two ID. city experience stores in Beijing as a pilot, and built a 1:1 immersive retro scene on the spot, hoping to bring a new experience to ID.users," said Gu Sifu, vice president of Volkswagen passenger car brand China and head of marketing, sales and after-sales department. We hope that consumers can not only experience ID. products and services in the ID. City Experience Store, but also feel the vitality and novelty of the Volkswagen brand. ”
"ID. New Year Script Killing of the Son-in-law" is an original script created by Volkswagen, with the spring festival son-in-law to visit the door but lost the proposal ring as the background of the story, the father-in-law and mother-in-law have their own thoughts, the girlfriend brother and bamboo horse also come to stir up trouble, in the end who took the proposal ring, can the son-in-law be successful in proposing? The plot settings are interlocking, tense and brain-burning, but not losing fun.
In order to immerse ID. players deeply, the ID. City Experience Store was transformed into a family scene composed of a living room, bedroom, study, garage, etc. The red brick wall is plastered with Spring Festival, the ID. car is full of New Year goods, the copper hot pot is "full of fragrance", and the details are full of rich festive atmosphere and home-like warmth. Ornaments such as sewing machines and mechanical typewriters set off a retro new trend and immersed participants.
In the process of solving puzzles and detectives, ID.'s product highlights are naturally and skillfully integrated into the plot as key clues. Whether or not the case can be successfully solved, it is necessary to "do enough homework" for the ID. family. In addition, ID.'s dedicated sales staff has been professionally trained to become script kills DM (host) and NPC (non-player character), telling the storyline for participants, guiding them to search for evidence, solve puzzles, and immerse themselves in the game. After the "garage" scene completes the script review, the sales staff will also provide a comprehensive product explanation for ID.players, bringing users professional service and a pleasant experience.
At the end of January this year, Volkswagen has held the first round of ID. New Year script killing activities at the SAIC Volkswagen ID. Blue Harbor flagship store, which was full and well received by consumers. Participant Mr. Zhang said: "I didn't expect that one day I would be in the ID store with my friends to play and investigate! The set in the store is very realistic, the plot setting is very 'catching horses', and the on-site evidence search link is even more immersive, after the script is killed, there are professionals who introduce the ID model for us in detail, this experience makes me refreshed! ”