"As the car buyer group gradually becomes younger and its consumption habits change, Volkswagen is looking forward to bringing users a more trendy and interesting experience. We hope to bring our marketing campaigns closer to younger consumers. On February 10, 2022, Volkswagen staged a script kill called "ID. New Year Script Killing Matchup" at the Beijing ID. City Experience Store. This time, Volkswagen allows many consumers to participate in it, and at the same time experience the exciting script, it can also experience the uniqueness of Volkswagen ID. Pure Electricity at zero distance.
This ID. script killing is Volkswagen's new marketing method, looking at the entire automotive industry, this is also a very novel means, which is also a very good way for the brand to approach young consumers. At this event, Volkswagen ID set up a 1:1 immersive retro scene in two urban experience stores in Beijing to restore the plot scene to the greatest extent. Gu Sifu, Vice President of Volkswagen Passenger Car Brand China and Head of Marketing, Sales and After-Sales Department, said: "We hope that consumers can not only experience ID. products and services in the ID. City Experience Store, but also feel the vitality and novelty of the Volkswagen brand. ”
Original Script New experience 1:1 scene restoration
The "ID. New Year Script Killing of the Son-in-law" is a new original script created by Volkswagen, set against the background of the male protagonist - the son-in-law - the father-in-law of the father-in-law during the Spring Festival, who proposed marriage to the family of the father-in-law but lost the ring. The heroine's brother and bamboo horse came to stir up trouble, and the father-in-law and mother-in-law had their own thoughts, who in the end did not want to complete this marriage? Who's behind it? And who stole the engagement ring? Marriage proposal wars, a hair-trigger!
In order to allow players to have a better entertainment experience, this time Volkswagen will ID. The city experience store has been greatly transformed, and the living room, bedroom, study, and secret room in the plot are all perfectly integrated into the storefront. The red Spring Festival, the New Year goods in the ID. exhibition car, and the hot pot on the table make the store full of vitality. At the same time, the 1:1 retro plot restoration creates an immersive experience for players.
ID.models help you solve the puzzle ID. Dedicated salespeople transformed
The flashes of the ID. model are cleverly integrated into this script, and if the player knows these highlights well, it will definitely help you get closer to the truth. In addition, the DM (host) killed by the script this time is the ID. exclusive sales staff. Professionally trained sales staff explain the plot, guide the search for evidence, review, and immerse players in it. At the same time, the sales staff can also bring participants the most comprehensive explanation of id models, so that players can better understand the model information.
New Mode New Round ID.New Year Script Killing is in full swing
Just in January this year, Volkswagen has held the first round of ID. New Year script killing activities at the SAIC Volkswagen ID. Blue Harbor flagship store, which has been well received by consumers. The script kills and the ID. model are perfectly integrated, so that more young people and consumers can participate in it. While playing, learn more about the Volkswagen ID model.
From February 10th to 13th, FAW-Volkswagen ID.Wangjing Small Street Store will open a new round of ID.New Year script killing activities. Players who want to participate can make an appointment online and go to the mystery together! Find out who took the diamond ring that represents true love!
Write at the end
This time, "ID. New Year Script Killing Of the Son-in-law" can be said to be a very novel and bold marketing model, so that Volkswagen is closer to young people, so that more young consumers understand the ID model. Approach them in the way that young people like today. Play with young people's things and build cars that young people love!