Cross-cultural marriage and the challenges of influencer marketing
In this era of the global village, transnational marriages are nothing new. People of different colors, languages, and religions are united by the bond of love to form a new family. This cultural difference also brings a lot of challenges to married life. Chinese Internet celebrity Yang Ergou and his Pakistani wife Ah Xia are a vivid example.
Yang Ergou was originally an ordinary worker, and when he went to Pakistan to work in 2012, he met the local beauty Axia. The two fell in love at first sight and finally achieved positive results. The couple settled in Pakistan after marriage, and Yang Ergou began to shoot life videos in the local area and gained a lot of popularity in China. At the beginning, their transnational married life was quite happy, and Yang Ergou often praised his wife for being virtuous and capable in the video.
Over time, cultural differences began to emerge. As a Muslim believer, Ah Xia's living habits are very different from Yang Ergou's. The two frequently disagreed on issues such as food, clothing, and educating their children. Once, Yang Ergou complained in the video that his wife was not good at housework, which caused a lot of controversy.
The conflict intensified, Yang Ergou once wanted to divorce, and gave A Xia a breakup fee. Fortunately, the two reflected in time and decided to reconcile for the sake of their daughter Yang Sangou's future. Ah Xia began to learn Chinese, and Yang Ergou also tried to understand Muslim culture, and both were trying to adapt to the other.
This experience reflects some of the common problems in cross-cultural marriages. Huge differences in lifestyles, such as eating habits, religious beliefs, etc., require mutual tolerance, understanding and compromise between both parties. The barrier of language communication, if there is no effective communication, the conflict is difficult to resolve. In addition, the issue of children's education is also a major challenge, requiring parents to agree on cultural identity.
In order for transnational families to achieve long-term peace and stability, they must resolve differences with love and patience on the basis of mutual respect. Only by learning each other's culture with an open and inclusive mind and understanding each other's situation can the marriage be stable and far-reaching. The government and society should also provide necessary support for such families, such as intercultural communication courses and legal counseling.
In addition to cross-cultural marriage, some of Yang Ergou's practices as an Internet celebrity have also caused a lot of controversy. There is a view that his video is suspected of "selling dog meat on the head of a sheep", and the title or content does not match the actual situation, and it is an exaggeration of the facts in order to attract attention.
For example, there is a video titled "My wife and I had a big fight and almost got divorced", but the actual content is just a small quarrel between the two about housework. There was also a video titled "Wife Pregnancy and Childbirth", "Mixed-race Baby Born", etc., which attracted a lot of clicks, but in fact it was just a replay of the old content from a few years ago.
This kind of "title party" and "content fraud" practice has long been commonplace on short video platforms. In order to obtain more traffic and revenue, some self-media accounts often exaggerate facts, exaggerate contradictions, and even completely fabricate content. This not only deceives the audience, but also affects the content ecology of the platform.
As a professional Internet celebrity, Yang Ergou should abide by basic professional ethics. Content creators should be honest and trustworthy, and the title and content should be consistent with the facts, without any exaggeration or fiction. It is also necessary to respect the audience, and you can't hype without a bottom line for the sake of traffic.
In terms of platforms, content review and supervision should also be strengthened, and those accounts with "title parties" and "content fraud" should be punished. It is necessary to establish a corresponding incentive mechanism to encourage creators to produce valuable and in-depth high-quality content. Only by eliminating vulgar content can the Internet content ecology be sustained.
Whether it's cross-cultural marriage or influencer marketing, there are corresponding challenges. The former requires mutual respect, tolerance and understanding, while the latter requires professional ethics and standardized content marketing. We should learn about different cultures with an open and inclusive mind, and we should also treat our audience with honesty and trustworthiness. Only in this way can we build a harmonious cross-cultural family and create a good online content ecology.