Luqu County public brand - "Lingyun Luqu" brand interpretation
"Lingyun Luqu" is a regional public brand of agricultural products in Luqu County, Gannan Prefecture, Gansu Province, which was officially released and launched in November 2020.
1. "Lingyun Luqu" brand background
Located on the eastern edge of the Qinghai-Tibet Plateau, Luqu, hidden deep in the hinterland of the grasslands, was once a necessary place for the Southern Route of the Silk Road. With an average altitude of 3,500 meters, this hunting plateau has a vast area and a rich history, a unique plateau climate and ecological environment, so that Luqu has rich resources such as agricultural and livestock products, Tibetan traditional Chinese medicine, mountain treasures, and hydroenergy organisms, and nearly 400,000 hectares of abundant pristine grasslands and nearly 40 acres of abundant crop cultivation area, making this land full of vitality. In recent years, Luqu County has taken the express train of e-commerce development, the ancient Tibetan land and modern civilization have accelerated communication, the intersection of inside and outside has become increasingly prosperous, and the plateau Luqu has more and more exchanges and blends with the outside world in various forms.
2. Brand connotation of "Lingyun Luqu"
Luqu is the hometown of Guozhuang dance in China, and more and more people understand the multi-faceted nature of Guozhuang culture while understanding Guozhuang culture. The brand of "Lingyun Luqu" closely follows the agility of the luqu land and the charm of the guozhuang culture, gives a new connotation to the traditional folk culture and leisure and entertainment methods, intending to show a pure and ethereal and leisurely plateau town under the blue sky and white clouds, and to introduce a Tibetan rural luqu full of dynamics and charm. The spirit rhyme here is the spiritual rhyme of regional characteristics and profound folk customs that is born from the guozhuang culture, and it is also a spirit rhyme of the Tibetan ethnic lifestyle that is warm and relaxed, so that the tibetan agricultural and livestock products, cultural tourism, folk culture and humanities included in the brand present the most natural original charm.
3. Brand concept of "Lingyun Luqu"
Lingyun Luqu takes the vast pasture and abundant wilderness as the visual background, includes the rich ecological resources and colorful cultural accumulation of Luqu, combines the advantages of existing resources, combines ecological resources, history and culture, characteristic breeding, Tibetan tourism and e-commerce, pays attention to the multi-angle presentation and promotion of local characteristic culture and original ecological products, highlights the brand degree and influence of "The Hometown of China's Guozhuang", is committed to promoting the standardized development of the e-commerce industry in Luqu County, and further expands the agricultural and sideline products, animal husbandry industry, Tibetan tourism and other popularity and reputation.
4. Brand advantage of "Lingyun Luqu"
According to the county brand naming, it should comprehensively reflect the requirements of the existing industries, enterprises, products or services and brand collective behavior of Luqu, and "Lingyun Luqu" represents the main body and image of Luqu products and services, highlighting the unique characteristics of Luqu that are difficult to imitate and copy. Concisely and clearly convey and express the unique meaning of the exclusive Luqu, create and display the most authentic, simple and special Tibetan secret place in an all-round way, and use the county products as a special business card to communicate the communication and integration of the Luqu and the outside world. With local color, original ecology and pure nature as the main theme of the "Lingyun Luqu" brand, it aims to highlight and enhance the brand's value pursuit, while taking into account the visual and psychological aesthetic experience, to create a free and ethereal and romantic and long-distance spiritual mood above the green grass, whether from the characteristic cultural adherence or market value promotion, both with deep connotation and simple beauty, with a series of products as the strength of the business card, the transmission of the unique style and characteristics of Tibetan Luqu.
