How does Amazon operations work? How to deal with a crisis?

In order to facilitate sellers and friends to walk more smoothly on amazon's road, the number of small devils has sorted out some common Amazon Q&A~ for everyone

Q1: What is Amazon?

A: In simple terms, Amazon's daily life is to focus on traffic + conversion, constantly find traffic, and then continue to achieve more conversions.

For example, sellers sending review emails, signing up for promotions, adjusting advertising strategies, optimizing listing expressions, optimizing keyword bidding, etc., are all actions to find traffic and promote conversion.

Q2: What does Amazon do on a daily basis?

A: (1) Optimize pictures and copywriting

(2) Advertising adjustment and optimization

(3) Comment management

(4) More traffic

(5) Keep the review star rating

(6) Analyze the competition strategy

(7) Collect customer demands and needs

In fact, there are some things that are worth doing, but they are easy to be ignored by operations.

For example, you can complain about all non-compliant links in the market, including pictures, reviews, mergers, tie variants, etc.; in order to increase the base of the retention rate, keep an eye on the gaps in competitors' out-of-stock, and reduce the price to issue orders;

Analyze the keyword ranking of the competition, the background ST, the five-point description, find out the points that are ignored by the competition, and use it for yourself;

After standing in the ranking position, analyze each new link, and then divide the primary and secondary, one by one;

Starting from the top ten of the small category, do the product matrix, first account for 2, and then gradually increase in the future, Amazon's policy is not friendly to the screen, but it has no impact on the product matrix at all.

Q3: Why do you want to do operational data, and how do you do it?

A: Operational data is essential for sellers who do boutique products, and the main reasons are as follows:

1. Short-term data can not see the problem, long-term data can show the law.
2. If any adjustment of the listing or advertisement is not recorded, the later product sales, whether good or bad, can not accurately review the cause.
3. Monitor the competition all the time to understand what is a pit and what is a shortcut.
4. Only by controlling the sales situation of the product in detail can we cope with the unexpected needs.
5. Amazon is a data e-commerce, without data can not prove the point, and when the data volume is large enough, it can make effective predictions about the future market.

When it comes to how to do operational data, everyone's operational ideas are different, so there is no template for data, and you only need to follow your own operational ideas to make records.

Q4: How to deal with an operational crisis?

A: The rules of the Amazon platform can be described as the most stringent in the cross-border e-commerce platform, encountering an operational crisis in the normal, do not panic, the first to sort out the stakes, and then come up with countermeasures to solve one by one.

For example, there was a seller friend before, who was refining a product at the time, and it was also an early seller in the market.

However, when the store was just a little improved, two industry giants came, but at that time, more than 3,000 inventories were prepared, followed by the imitation of the product, and the cost fell from 80 to 60.

And the two giants are stable on the review every day, new buyers emerge in an endless stream, so this seller friend in the mad entry, first use the variant to tie the comment, and then reduce the profit, after processing 3000 inventory to other sites, the overall still remains profitable.