In the impression of many people, the mid-level car market of about 200,000 has always been the world of German cars, but the data has hit the face hard, according to the sales data of the Association of Automobiles, in the mid-level car market in 2021, Japanese cars occupy an absolute advantage, and volkswagen, which once had unlimited scenery in the field of intermediate cars, has fallen to the altar.
The Japanese Three Musketeers, occupying three seats in the top four of last year's mid-level car sales list, toyota Camry won the 2021 mid-level car sales championship with 217,700 units, and is the only mid-size car with annual sales of more than 200,000 units. The Accord ranked second with 197,700 units, while Nissan Rank ranked fourth with 163,700 units.
And Volkswagen Magotan and Volkswagen Passat these two sister models, have achieved about 130,000 results, respectively ranked sixth and seventh in the mid-level car sales list, you know, three years ago, Magotan also won the sales championship in 2018 with 22,890,000 units, and Passat also won the runner-up with sales of 179,000 vehicles, at that time the mid-level car market, or the world of German double males, why in just 3 years, the German double males both declined, and the Japanese three musketeers became the mainstream?
In fact, any problem, has to find the reason from both internal and external aspects, in recent years, the rise of Japanese mid-level cars is not accidental, the decline of German mid-level cars also has traces.
On the one hand, the three Japanese mid-level cars have completed the replacement and modification, and the competitiveness has been further enhanced.
The eighth generation of Camry was launched at the end of 2017, using a new TNGA architecture development, although this generation of Camry has the problem of weak power performance, expensive price, small rear space, but it makes up for some shortcomings of the previous Camry in terms of safety, driving control, chassis texture, etc., and retains the consistent good quality stability of Camry models, coupled with the excellent market reputation of camry itself, so that this generation of Camry has gradually become the mainstay of the mid-level car market.
Accord has always been a relatively stable player in the mid-level car market, after the listing of the tenth generation of Accord, although there were problems such as increased oil and stall doors in the early stage, it is undeniable that this generation of Accord is a player with strong comprehensive strength. Excellent power performance, huge riding space, chassis texture improvement is obvious, fuel economy is excellent, it can be said that in addition to sound insulation, this car actually has no obvious shortcomings, coupled with about 20,000 yuan in the market terminal discount, so that accord sales performance in recent years has been very stable.
Compared with camry and Accord, the situation is different, although the new generation of tianlai has increased, equipped with a 2.0T variable compression ratio engine power version, but in fact, the amount of walking is still 2.0 self-priming version, tianlai sells well is nothing more than because of excellent riding comfort, good market reputation, excellent fuel economy, and stable product quality. And the most important point is that the terminal offer is larger.
Volkswagen's mid-level cars, on the other hand, are somewhat self-destructive.
It is undeniable that volkswagen Maiteng still has many advantages, the ride space is large, in the combination of turbo with dual-clutch transmission, the power performance is strong and the fuel economy is outstanding, but the dual-clutch transmission equipped with Magotan has certain shortcomings in terms of affinity for daily driving, in addition, in 2016, this generation of Magotan was released on the market, and it has been 6 years since then, and there is some aesthetic fatigue. This generation of Magotan is still familiar with the public's family-style appearance and interior design, although calm, but in the case of the car buyers are getting younger, the Volkswagen family design is less attractive to young people. To be sure, the next generation of Magotan will definitely be more youthful in terms of design like the new Passat.
The sales collapse of the Passat is better understood, and the domestic SAIC Volkswagen Passat has become a completely Chinese special supply car, which used to copy the American version of the design, and now from the design to the platform, there are great differences. And the domestic special supply of Passat, under the crash test of the Sino-Security Research Institute, directly broke through the faith of many Chinese people, under the continuous influence of the Sino-Security Research Institute, although the Passat strengthened the strength of the A-pillar on the new model, and re-tested to obtain excellent crash test results, but I know why today, the image of the Passat in the minds of the Chinese people has been formed, it is difficult to reverse it at once.
In general, the Japanese three musketeers, become the top stream of the mid-level car market, in fact, it is not surprising, in addition to the new car effect, the Japanese three cars are relatively excellent market reputation, the car buying crowd is getting younger, the public's reputation in terms of safety collapses, have contributed to today's situation, but the automobile market is generally a few years a round, with the impact of the wave of electrification, the hybrid and pure electric products of domestic cars, have shown a strong competitiveness, perhaps it will not be long before the market pattern of intermediate cars will be rewritten again.