Recently, the "Top Three Japanese" including Toyota, Honda, and Nissan have successively announced their January sales figures in China. From the data point of view, in January 2022, the sales volume of the three major brands in China declined year-on-year. Among them, Toyota, which ranks first in total sales, also fell by more than 20% year-on-year, while Honda and Nissan both fell within 10%.
It is worth mentioning that although Toyota China's sales have shown an overall downward trend, GAC Toyota has bucked the trend, with sales reaching 99,900 units in January, an increase of 11.2% year-on-year. Among them, the flagship MPV saina, which was listed in the fourth quarter of last year, can be described as indispensable.
The cover news reporter learned from GAC Toyota that Xena officially opened full delivery in early January, with monthly terminal sales of 5399 units. Among them, the sales volume of the top platinum version model accounted for 40%, which won the "opening red" for GAC Toyota.
As the first MPV model under the TNGA architecture, Xena subverts the stereotype of the traditional MPV "founder bloated", and the overall design is more stylish and dynamic. Its interior is designed with the driver-centric cockpit design, which completely bids farewell to the driver's feeling. The wheelbase of more than 3 meters and the width of the car of nearly 2 meters also create a spacious space that leads its class.
In terms of dynamic control, Xena also breaks the stereotype of traditional MPV. It is equipped with a new enhanced version of the 2.5L HEV hybrid system, the system has a comprehensive power of 183kW, and the fuel consumption of 100 kilometers is only 5.9L (WLTC working conditions), which breaks the consumer's prejudice against the high fuel consumption of medium and large MPV.
Nowadays, "high-end" has become an important proposition in China's auto industry, and it is also the only way for auto brands to "change from big to strong". Through the introduction of Xena, GAC Toyota has forward-lookingly incorporated "high-end" into its brand development strategy. It is understood that in 2022, GAC Toyota will officially enter the head camp of joint venture car companies with the goal of annual production and sales of one million units.
Cover news reporter Liu Nian