The 2022 Beijing Winter Olympics is in full swing, and China's Winter Olympic athletes gallop on the ice and snow arena, stepping on the ice knife and snowboard, proving China's strength to the world, and also winning a good result of 3 gold and 2 silver. But today we don't talk about the game, more professional sports news is enough for everyone to watch, let's talk about the cars that are closely related to everyone, and see which car brands our Winter Olympic athletes have opened or endorsed.
NO.1 "Frog Princess" Gu Ailing & Cadillac
Miss Ailing can be described as the "little red" of this Winter Olympics, in yesterday's freestyle ski women's big jumping competition also lived up to expectations and won the gold medal in the project, the last jump valley Ailing challenged the world's highest difficulty left turn 1620, she also broke through her limits. After the talented girl won the championship, the Cadillac brand she endorsed also released a celebratory Weibo for the first time. In fact, as early as September 2021, Gu Ailing officially became the brand spokesperson of Cadillac, and also filmed a promotional video for Cadillac's pure electric SUV - LYRIQ, and it has to be said that Cadillac's vision of selecting a spokesperson is indeed extremely unique.
Since the mention of LYRIQ, let's talk about it, this car is the first mass production model based on the GM UItium Aotene electric platform, positioned in a medium and large SUV, Cadillac launched this pure electric SUV pre-sale 30 days sales exceeded 5,000 units, its appearance will bring a sense of crisis to other models of the same level? We'll see.
Its exterior styling looks very "Cadillac", even if the logo is covered, you can see at a glance in the traffic flow who it comes from.
The shield-shaped front face design is still a closed grille design, but the difference is that it breaks the convention and adds a number of LED light groups inside the grille, which is like the Milky Way when lit, with the streamer rain in-line LED headlights, in addition to being cool, only dazzling, 9 15mm ultra-slim LED light groups switch freely between far and near light. Its shape can be said to be a high degree of restoration of the appearance of the concept car.
Its configuration is even more exciting, 33-inch ring screen super retina screen, 9K pixels, who can resist the temptation of this big screen? AKG studio-grade sound, headrest-type dual speakers, it is not impossible to have a musical feast anytime, anywhere. The most attractive thing is its 1.83㎡ panoramic canopy, and you can see the starry sky when you look up.
The new car is equipped with a new generation of Super Cruise driver assistance system, which has accumulated 11 million kilometers of safety records, and can continuously optimize the use scenario according to the remote upgrade of OTA. In addition to these, its endurance is also very concerned about everyone, LYRIQ first launch after the long drive long endurance deluxe version CLTC cruising range of more than 650 kilometers, charging 10 minutes to last 96 kilometers, follow-up will also launch a four-wheel drive version within 004.9 seconds.
NO.2 Wu Dajing & FAW Hongqi
Wu Dajing, 28, won a gold medal in the short track speed skating mixed 2,000m relay at this year's Winter Olympics, which is also China's first gold medal at the Winter Olympics. In the short track speed skating men's 1000 meters final, it was also a twist and turn, and finally One of Wu Dajing's moves instantly warmed people, he grabbed the second opponent who blocked the back, and at the same time touched Ren Ziwei's hand, signaling him to go first. This is the collective sense of honor of Chinese athletes, "Success does not have to be in me, but success must have me." ”
In fact, Wu Dajing has long been the spokesperson of FAW Hongqi H5, and at the same time, FAW Hongqi also provided Hongqi H5, Hongqi HS5 and Hongqi HS7 as support vehicles for the Winter Olympic Athletes. At the same time, FAW Hongqi, as a national brand, also said earlier that it will give the H9 flagship car of the Winter Olympic athlete Hongqi that won the medal. So what are the highlights of the Red Flag H9? Let's talk.
Hongqi H9 is positioned as a luxury medium and large car, since the positioning is luxurious, the price naturally matches it, and its guidance price is 30.98-53.98 million yuan. This price is still more advantageous than the same level such as BMW 5 Series and Mercedes-Benz E-Class. The front face of the H9 has a high degree of recognition, and the straight waterfall type mid-mesh design adopts chrome trim decoration, with a sharp headlight group, the overall front face looks more dignified and atmospheric. The smooth line design on the side of the body, the two-color body in addition to making it look more luxurious, but also give consumers a choice.
The interior is full of oriental charm, the Chinese landscape texture design can be seen everywhere, the wrap-around cockpit layout, the 12.3-inch full LCD instrument, the 12.3-inch suspension central control screen and the 253-color atmosphere light, while the overall interior adopts a symmetrical design with soft lines, which perfectly interprets the meaning of the word "Haoya Zhongzheng" and shows the Chinese luxury and modesty.
In terms of safety, Hongqi H9 adopts the "9H" cage body structure, and adopts ultra-high-strength steel and ultra-high-strength thermoformed steel plate in a large area, which shows that the safety of Hongqi H9 is also very good.
NO.3 Su Yiming & Buick
In the first two days of the snowboard men's slope obstacle course. Chinese youngster Su Yiming won the silver medal in one fell swoop.
Due to being ranked first in the qualifiers, Su Yiming was the last to appear in each round of the final, and the comprehensive stage score and the overall score, Su Yiming's first round score was 78.38 points, ranking fourth. In an interview, he said: "After all, it is the Olympic final, and I told myself to calm my mind. But that's easier said than done. When I was ready to leave, I was still very nervous, but at the moment of departure, everyone was cheering for me, and the pressure was released. I just want to try to be the best I can and enjoy this game. ”
And Su Yiming and Gu Ailing are also two small unsuspecting partners, and both of them have also made endorsements for the car.
In September 2021, Su Yiming endorsed the BUICK brand of SAIC-GM and served as the "Buick Ice and Snow Ambassador". Su Yiming's vitality, upward mobility and hard work coincide with the innovation and enterprising spirit of the Buick brand, and also perfectly interprets the brand spirit of Buick.
So it seems that in fact, the car companies looking for endorsements is really quite unique, the endorsement people are on fire, then will these car brands they endorse be on fire? We'll see