Last year, BYD's cumulative sales reached 730,000 vehicles, setting a new record for the brand's history. Although it failed to achieve the sales target of 750,000 vehicles, it was also limited by production capacity. Last year, BYD DM-i models were almost all in the state of production and sales, if it were not for the lack of production capacity, it is believed that it would not be difficult to complete the sales target of 750,000 vehicles last year.
During the Spring Festival, BYD once again sent good news. In January this year, BYD's sales of new energy vehicles exceeded 90,000 again, reaching 91,736 units, a year-on-year surge of 309.66%. Byd's total sales in January were 94,101 units, and the proportion of new energy vehicles increased again, and now BYD has completely transformed from a traditional car company to a new energy vehicle company.
Plug in and mix pure electric equality
IN BYD's layout in the new energy market, plug-in hybrid vehicles and pure electric vehicles have achieved good results. Among them, the sales volume of plug-in hybrid vehicles in January reached 46,540 units, and the sales of pure electric vehicles reached 46,386 vehicles, and the two major market matrices were equally divided, which together formed a strong competitive barrier and dominated the independent new energy market for a long time.
Specifically, in the Chinese market of medium and large cars, BYD Han is the only independent brand luxury medium and large sedan in the Chinese auto market that can confront the German BBA head-on, and its sales in January were 12,780 units, continuing the consistent strong trend, which is also the fifth consecutive month that BYD Han has achieved sales of more than 10,000.
The flagship model in the SUV market, the BYD Tang family also performed brilliantly in January, delivering a total of 9,060 outstanding results, fully demonstrating BYD's strong influence in the high-end market.
In addition to the flagship model, the sales performance of the segmented model in January was also very eye-catching. The BYD Qin family sold 26,542 vehicles in January, of which Qin PLUS DM-i and Qin PLUS EV sold 18,450 and 7,086 vehicles respectively. The Sales volume of the Song Family in January was as high as 22,449 vehicles, of which the Song DM achieved sales of 16,411 vehicles, and the cumulative sales of the entire Song Family reached 1.07 million vehicles. Previously, Song PLUS DM-i has won the national plug-in mixed model insurance volume championship for two months.
More blossoms, dolphin sales once again exceeded 10,000
In addition to the continued eye-catching performance of the Dynasty Matrix, BYD's latest Marine series model created last year also performed well. Last year, BYD officially listed the first model of the Marine series - Dolphin, as an A0-class pure electric sedan priced at more than 100,000 yuan, the outside world was not optimistic about its pricing of more than 100,000 yuan at the beginning of the listing, but from the sales feedback, Dolphin can fully afford the price of 100,000 yuan.
In January this year, BYD Dolphin sales reached 10,602 units, achieving a 5.9% month-on-month increase, and its cumulative sales exceeded 40,000 vehicles, becoming a dazzling dark horse in the A0-class pure electric market. So, why can Dolphin stand out in the A0-class pure electricity market?
First of all, from the perspective of product strength, one of the highlights of dolphins is the spatial performance. Although it is positioned as an A0-class hatchback, it has a wheelbase of 2700mm, which is also comparable to many A-class cars, far better than the same class A0 pure electric cars.
In addition, as the first model created by BYD e platform 3.0, BYD Dolphin is also very powerful in hard power, equipped with the industry's first eight-in-one electric powertrain, through the advantages of integration, so that the weight and volume of the power system have been reduced, thereby improving the overall efficiency. In addition, the new car also adopts refrigerant direct cooling and direct heat technology, which can control the battery temperature difference within 5 ° C, improve the battery life performance, and extend the battery life. The success of Dolphin is not difficult to see, the importance of core technology to pure electric vehicles.
Competing for 2022, BYD still has big moves
If the BYD Dynasty series is the protagonist of 2021, a number of DM-i models have been launched in the Dynasty family camp, making BYD's sales reach new highs. Then in 2022, the Ocean series is the main theme of BYD.
According to the plan, in 2022, BYD's ocean series will be fully rolled out, and what seagulls, seals, and sea lions will be listed, these models will be based on BYD e platform 3.0, with super competitiveness, not only for BYD new energy to continue to lead the domestic market, but also to lead the BYD brand upwards.
At the same time, in addition to the Marine series models, the warship series will also be full of firepower in 2022. Not only will it be listed on the Destroyer 05, which was first unveiled at last year's Guangzhou Auto Show, but it will also produce a mid-to-high-end sedan model, or named destroyer 07, positioned on a han par with the Dynasty series.
As for the SUV products of the warship array, the BYD X DREAM concept car will produce a mass production version of the Cruiser 05. The medium and large SUV named Cruiser 07 and the landing ship 07, which locates the MPV, will appear in the second half of 2022.
That is to say, in 2022, BYD will usher in a big year of brand upwards, thus entering the high-end market, which is not a small challenge for new forces and Tesla, and is bound to promote a significant increase in BYD's sales.
Write at the end:
Judging from BYD's current performance in the domestic auto market, a single month sales of more than 100,000 is just around the corner. For BYD, whether it can complete the sales target of 1.2 million vehicles after the new members join this year is the key, and ATD's current product strength and influence have transformed from a second-tier independent brand into a veritable first-line independent car company.
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