Recently, Airbnb China affiliate Angel Network (Beijing) Co., Ltd. was warned and fined 400,000 yuan by the Beijing Municipal Administration for marketing because it did not accurately indicate the meaning of the crossed price when carrying out promotions in the form of a crossed price, and could not prove that the compared price marked was true and based, and did not continuously publish business-related license information in a prominent position on the home page of the "Airbnb" APP.
On January 30, 2022, the official website of the National Enterprise Credit Information Publicity System published this administrative punishment decision. The decision shows that the parties have the following illegal facts:
1. From January 1, 2019 to August 31, 2021, the Airbnb APP operated by the parties has not continuously published the "People's Republic of China Value-added Telecommunications Business License" or the link logo of the above information in a conspicuous position on the homepage.
2. The acts of publicizing the licenses of business operators on the platform are all operated by the parties concerned, but the parties only set up the function of publicizing the information of the business operators in the platform, and did not set up the function of publicizing the information of the "Special Industry License". From January 1, 2019 to August 31, 2021, the hotels (operators within the platform) that cooperated with and operated with the parties did not continuously publish the "Special Industry License" or the link identification of the above information in a conspicuous position on the homepage, but they still operated normally, and the parties did not take necessary measures.
3. Since November 2018, the parties have carried out promotional activities on the Airbnb APP operated by the Parties in the form of cross-line prices. The parties conduct promotional promotions on the Airbnb app and provide different promotional activities for the operators on the platform to choose from. The business operators on the platform choose the type or discount range to participate in the promotion, and fill in the nightly price promotion template (software) provided by the parties. Based on the promotional information filled in by the business operators on the platform, the parties will automatically display the price in the "Airbnb" APP in the form of a crossed price.
Among them, on August 31, 2021, the yongshengxuan hotel page showed "¥377¥428 (line price)/night", and the page of Siheju Hotel showed "¥300¥428 (line price)/night", and other platform operators participating in the promotion also used the same model to carry out price promotions. The parties provide and use the "Crossed Price Description" document at the bottom of the detail page of the relevant product introduction of the business operators participating in the promotion, which is as follows: "Unstretched price: The real-time starting price of the product or service is the preferential amount calculated on the basis of the crossed price, and the specific transaction price changes according to the goods or services participating in the event or whether you use gift vouchers, etc., and finally the price on the order settlement page shall prevail." Crossed price: Refers to the market price of a product or service, the suggested sales price of the service provider, the retail price or the sales price that has been displayed in the past of the product or service, etc., not the original price; due to the real-time update of the product or service information, the market price fluctuations, etc. may be inconsistent with what you displayed when booking, and the price is for your reference only. Discount percentage description (if discount percentage occurs): The discount calculated after comparing the dashed price with the unstretched price is for reference only".
After verification, the price marked in the promotion is self-entered by the operator on the platform according to the "Airbnb" APP recommendation or other means. The Airbnb APP operated by the parties carries out price promotions based on the crossed price, does not accurately indicate or indicate the meaning of the crossed price, and does not prove that the compared price marked is true and based.
Types of violations: Paragraph 2 of Article 76 and Paragraph 1 of Article 15 of the Electronic Commerce Law and Article 14, Paragraph 1(4) of the Price Law.
Among them, item (4) of the first paragraph of article 14 of the Price Law stipulates that: using false or misleading price means to lure consumers or other business operators into trading with them;
In summary, the Beijing Municipal Bureau of Market Supervision and Administration ordered the parties concerned to correct the illegal acts, and issued an administrative penalty of warning and a fine of 400,000 yuan.
According to public information, Airbnb, a travel home rental community, is an American company, and Airbnb China is its company in China.
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