The price of used cars has plummeted, sales are dismal, and it is a good time to bottom out?

Original Author: Wang Meng (Used Car Xiao Fat)

Content interview: National used car dealers

Picture and text from: Internet authorized use

According to the experience of previous years, originally around the First Golden Week every year is a small peak of second-hand car trading in the first half of the year, after all, the spring has begun, many people still need to "wave a wave", whether it is old for new or buying second-hand cars, it is a good day above the average level of the year.

Unfortunately, in April this year, the national used car is too difficult, it is expected that the impact of the epidemic in May is still in place, the customary off-season in June and August, this is another year, this year is already the third year of the beginning of the epidemic.

According to the data of various used car merchants in the national partnership, in April alone, the second-hand car prices of most used car operators in the country fell by an average of nearly 20%, and sales fell by more than half. Some bosses admit that nowadays, they can't make money at a loss, which is difficult for used car operators.

Inventory dumping, new mining caution, electric risk!

Beijing's less than said, the recent sale of cars clues are particularly many, he is mainly docking a lot of second-hand car dealers, equivalent to professional procurement, he found that the recent second-hand car acquisition price market generally fell by 10-20%, some large displacement, old car age, poor car condition, more kilometers of second-hand cars no one wants, bid no.

Even used car acquisition prices for popular models such as Toyota-Prado, Toyota-Senna, and Lexus ES have been cut by at least 5 percent.

Boss Wang of Jiangsu, Zhejiang and Shanghai admitted that nowadays, the car iron that has been in stock for more than 2 months is bound to lose money, and many cars have lost a lot. Don't look at the price increase of new cars, the new car is hot, and the second-hand car is still not easy to sell! No one asked about the price reduction, and everyone did not dare to spend money and delay the replacement, which is the problem.

He said that at present, the second-hand car dealers in Guangzhou and Shenzhen can still collect some of the national six cars, and there is no connection between other areas - everyone can't sell, so naturally they don't accept it.

Northeast, Inner Mongolia is the main inflow of used cars in Beijing, Tianjin and Hebei, due to the previous period of epidemic reasons, now it has just begun to ease, but the price of used cars has fallen all the way, the overall decline of 10% is relatively optimistic, many old irons are currently reluctant to cut meat, so there is no cash cycle to make up positions.

Shandong, Henan, Hubei, Hunan, Jiangxi itself sandwiched between Beijing-Tianjin-Hebei, Jiangsu, Zhejiang, Shanghai, Guangzhou-Shenzhen, and used cars have low environmental protection restrictions and no restrictions on purchase, all kinds of second-hand cars should be very smooth, but also affected by various influences, can not be sold.

A larger boss said that in the past, there were about 1,200 units of normal wholesale and retail sales every month, and now 500 units are laborious, the inventory is desperately reduced to reduce the price to return funds, and the new procurement is carefully considered, not suitable, not to take the car.

Lao Li, a high-end used car owner, said that at present, high-end used cars such as Rolls-Royce, Bentley, Ferrari, Lamborghini, mercedes-Benz G and so on on the market have been reduced by 10-20%, basically according to the price that can be sold in September, and the risk is not reserved.

Well-known but not popular used cars like McLaren, Auston Amartin, Maserati, etc., have a higher rate of price reduction, and they have to pick up the car.

There are also several in Beijing, Shenzhen to do electric second-hand car business said that at present many second-hand car businesses, whether it is the old jianghu or novice, feel that electric second-hand cars are good, vicious competition is fierce, a year of Tesla - Model3 according to the price of new cars people have, is to bet on users in a hurry to buy, want to come to a plant to wait for rabbits, the result is that the operator holds a high position, and finally the thin profit is not sold, and even lose money to make a lot of money.

Traffic is involuted, e-commerce is chaotic, and bad money is fighting

Shandong Lao Bai recently live broadcast more and more tired, he said that the original OK, investment is not much, not so much trouble, now this second-hand car live broadcast, the charges are more and more varied, all kinds of "demons and ghosts" more, if you do not invite a beautiful girl, skirt short, you are embarrassed to do live broadcast, rubbing side ball and messy is not in the minority.

There are few people who can talk about cars or understand. Even though there are now "certificates on the job" live broadcast requirements, but the "selling certificates" have begun to be high again, I am really tired.

Chengdu is the second-hand car traffic concern to do the most, old C said, the company invited a few girls to do live broadcast, every month there are "digging the wall foot", the effect is not the same, the price is getting higher and higher, feel that the money earned by the second-hand car is not enough to give these "small net red tuition".

Beijing's small X originally used car Internet conversion play well, vertical website clue conversion transaction can do 8%, live broadcast can do 5%, very powerful, the result since March, the overall clue quality is too much, the conversion rate is only the original 10% is less than, converted to each car, there is no way to do it.

In addition, Chongqing's car dealer T brother said that it is not easy to survive to Uxin, melon seeds, renren car these "melon baby" second-hand car e-commerce is not much tossed, this understands that the car emperor began to build offline stores in Chongqing, while collecting car dealers advertising fees, clue bags, tea money, while buying and selling second-hand cars, but also want to be XX and want to set up XX, not chaotic to blame.

The old employees of a used car on a certain platform, who came out of the platform to start a business, can also be regarded as an old master of the industry for more than 10 years. Recently said that he found that after 2019, with the second-hand car e-commerce, 4S stores out of many second-hand car "new generation" and other industry personnel came in to pan for gold" "stunned youth" to catch up with the black swan of the epidemic, the original foundation is not solid, resources are unstable, coupled with the impact of the epidemic, so now the bad currency effect and vicious competition are more obvious.

Even the manufacturer's officially certified used cars and dealer group used cars, which have always been known for their brand advantages, have continuous problems, and there are frequent problems such as employee job crimes and refunds of one loss and three losses.

From 2015 to 2016, there were 700,000 used car practitioners in China, and 1,000 lawsuits were filed annually.

From 2020 to 2021, there will be more than 2 million second-hand car practitioners in China, with more than 2,000 lawsuits for one refund and three losses per year.

In 2015, China's used car trading volume was 10 million;

In 2020, China's used car trading volume reached nearly 19 million.

The forest is bigger, there are more birds, and there are more problems.

Face the difficulties head-on, open source throttling, and say goodbye to comfort

In fact, since I entered the industry in 2003, China's used car industry has been relatively flat, and the comfort zone is far greater than the challenge zone. As long as you are not lazy, not too lacking in morality, not too good at hammering, there is still a way to live: the threshold is low, the requirements for academic qualifications are not high, the relative time is free, and the income is not bad.

However, since the beginning of 2019, the competition is indeed much fiercer, not only the automotive industry chain began to pay attention to second-hand cars, laymen have begun to enter the second-hand car industry - real estate, games and other industries must invest in second-hand cars, local governments have also begun to make comprehensive use of the circular economy.

China's second-hand car field should be regarded as the final stage of the "reform and opening up dividend", and the early era of exploiting loopholes, being bold and fierce, and selling under the guise of receiving and selling is really over.

Old K, who has been engaged in the industry for more than 20 years, said that the epidemic has brought a lot of changes: the original company is "jianghu brothers", the water margin model, when the days are good, everyone hello and I are good, drink and eat meat, and now the days are not good, the problem is reflected.

So nowadays, there are fewer people singing and drinking less, and everyone is trying to control costs and exercise. At this time, it is actually quite good to be a lean soldier, read a book, calm down to think, and do something.

Xiao Liu, who used to run a maintenance plant and turned to used cars, closed the exhibition hall of Beijing's East Fourth Ring Road because the cost was too high! Anyway, it is also wholesale-based, in beijing's East Seventh Ring Road "Ring Beijing Expressway" the whole wholesale live broadcast store, the same area, the original monthly rent of 200,000, now less than 20,000, employees are partner system, no basic salary, have the ability to earn 100,000 a month, no ability to be lazy, then leave.

Lao Wei's days as a used car in Chengdu are quite comfortable, but the chengdu and Beijing markets are about the same size, and the number of used car operators in recent years is more than twice that of Beijing. Although the local loan penetration rate is high, the bicycle profit is high, and there is no purchase restriction, the comprehensive cost of rent, water and electricity, labor, marketing and so on is not low.

Therefore, at the beginning of this year, Lao Wei followed my advice and reduced the company to zero - into an "independent group" model led by a few employees. Lao Wei has changed from a boss to an "investor", and on the surface he has earned less, but the time and energy saved by the comprehensive actual situation has reduced risks and problems, which is still worth learning.

The good days when used cars are comfortable are long gone, say goodbye to the comfort zone. It could be more than just a challenge zone at the moment, or even Hard mode, or Hell mode!

Old car price is low, new car price is high, waiting to bottom out?

Recently, many friends have asked me, is it suitable for changing cars now? In particular, many female customers are sold a vigorous flicker, especially many electric vehicles, not called sales, called Fellow, small fresh meat little girl that is active.

In fact, the price increase of electric vehicles and the reduction of subsidies have not been a good time recently! Life is not easy in the current environment, so the account still has to be calculated: don't think the tram can save money, how much oil can be bought for the depreciation of the tram after three years? How much does it cost to worry about the time it takes to recharge? Of course, if there are conditions at home, or consider the rigid conditions of giving cards, there is no way but to buy and buy.

The short-term price increase of traditional fuel vehicles is not normal, the epidemic is stopped, the chip is tight, in fact, if our production capacity and supply chain are liberalized, it is still oversupplied, but it is special at present, or some people are hoarding goods, if you are in a hurry, then increase the price to buy.

Recently, a friend, a BMW 5 Series, for a Land Rover Range Rover, relative to the market before the Spring Festival, the old car sold 30,000 less, the new car spent 100,000 more, the difference between inside and outside 130,000, not bad money can not be too losers, right?

The recent decline in the purchase price of second-hand cars is indeed an abnormal phenomenon caused by the circulation problem caused by the epidemic, and it is expected that there will be adjustments as the epidemic improves, and new cars will also reduce preferential treatment in stages. From the current situation, trade-in has increased the cost by at least 10%, and you calculate it yourself.

According to the historical performance and normal industry laws, it is expected that in the second half of the year, the epidemic will be stable, the supply of new cars will ease, the price will be normal, and even the government will promote consumption subsidies.

Now, it is more difficult to make money than ever, consumer confidence is insufficient, I hope that the relevant departments can promote a hand, such as short-term liberalization of car purchase restrictions, increase replacement subsidies, etc., which is a natural disaster, let's reduce some "man-made disasters".

This year's used cars, really hard! What do you think?

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