Author | Jia Weizhong
Source | Car selection network
At the end of 2021, the China Insurance Industry Association issued the "Exclusive Clauses for Commercial Insurance of New Energy Vehicles (Trial)", and since its release for more than a month, the controversy over the rise in premiums of new energy vehicles has not been broken!
Talk about the rise in new energy vehicle premiums, but also from the rise in sales of new energy vehicles. According to the China Association of Automobile Manufacturers, in 2021, the sales of new energy vehicles in the mainland reached 3.521 million units, an increase of 1.6 times year-on-year, not only creating the fastest growth rate since 2016, but also ranking first in the world for 7 consecutive years. Last year, the market share of new energy vehicles reached 13.4%, 8 percentage points higher than that of the previous year. More importantly, private consumption accounts for nearly 80%, and the sustainable development ability of new energy vehicles has been further improved.
At the same time, the China Automobile Association expects that new energy vehicles will reach 5 million in 2022, an increase of 42% year-on-year, and the market share is expected to exceed 18%.
However, there are also people in the industry who have put forward different views. They believe: "This year, the subsidy for new energy vehicles has declined by 30%, the rise in raw materials has led to an increase in the price of power batteries, and the price of electric vehicle insurance premiums has risen, and these three factors may affect the sales of new energy vehicles." ”
If the rising cost of batteries has brought pressure on the supply side, then the rise in premiums has undoubtedly fallen on consumers.
The most widely circulated case on the Internet and cited by many media is: "A Tesla owner posted a quotation calculated in an insurance company system, according to the quotation, the same Model Y was purchased on December 23 when the premium was 8278.62 yuan / year, but by December 27, 2021, its premium rose to 13952.52 yuan / year, an increase of up to 80%." ”
There are also media reports that "recently, the news of the premium increase of new energy models such as Xiaopeng, Weilai, and Ideal has also been broken out, and according to the price of many car owners on the Internet, the premium increase of the above brands of new energy models is not small, basically more than 30%, and many models even exceed 50%. ”
In this case, the Shanxi Evening News interviewed the dealers of the new car-making forces on the ground, and the reply was: "The insurance premium has indeed risen a little, but not so much." Taking a model priced at more than 250,000 yuan in the store as an example, the original commercial insurance was more than 5,000 yuan, and now it is more than 6,000 yuan. ”
An employee of an insurance company replied to the Shanxi Evening News: "The 50% price increase is a bit exaggerated, even if there is really this increase, it is also an example." ”
Why do the premiums of new energy vehicles increase? "Xiaoxiang Morning Post" reported: "New energy vehicles can be insured by traditional fuel vehicles, but if there is a failure of the unique part of the new energy vehicle, such as the problem of the 'three electricity' part, it cannot be effectively guaranteed, and the original traditional fuel vehicle insurance products can no longer meet the new market demand." ”
Specifically, the depreciation rate of new energy vehicles is also higher than that of traditional fuel vehicles. Taking the power battery as an example, the attenuation to a certain extent can only be replaced, and the lower the price of the pure electric vehicle battery, the higher the proportion of the price, so the higher the depreciation, the lower the retention rate. At the same time, some special circumstances such as all-aluminum integrated body or individual models also lead to excessive compensation costs.
Some insiders pointed out: "The fundamental reason for the high increase in new energy vehicle insurance is that the industrial chain of new energy vehicle insurance is not perfect, and the cost of its claim is high." ”
I personally believe that although the high growth in the premium of new energy vehicles may be an isolated case, it may have a butterfly effect and aggravate the wait-and-see mentality of some hesitant consumers.
As mentioned earlier, the proportion of private consumption of new energy vehicles in 2021 is close to 80%, indicating the rapid growth of market demand, which is also what we have been looking forward to for many years. However, unlike subsidies and rising battery costs, premium growth directly touches the interests of private consumption.
The reason is that subsidies are declining and costs are rising, which is not a big problem for enterprises. Because it is all within the expectations of the enterprise. Only the rise in premiums is unexpected by enterprises and really falls on consumers.
From a micro point of view, some new energy vehicles have announced the news of price increases before the Spring Festival; from a macro point of view, demand contraction, supply shock, and weak expectations are the triple pressure facing China's current economic development. For consumers, on the one hand, income expectations have declined, on the other hand, some new energy vehicles have not only risen in price, but also premiums, which will aggravate the wait-and-see attitude of some people.
At the same time, we also learned that Tesla, Geely, Great Wall and other car brands have begun to try to build their own insurance system. So, is the rise in the premium of new energy vehicles a big deal? Personally, I think that from a macro point of view, it may become a constraint on the growth of new energy vehicle sales in 2022. For major manufacturers, who do a good job in cost control, and at the same time, they can think of solving more pain points in the process of consumer car purchase, use, after-sales service, etc. in the front, and its products will be welcomed by consumers.
The above is a family's words, welcome to criticize, thank you.
(Image source: Internet)