Recently, some car companies have successively announced sales targets for 2022. As we all know, last year, due to chip shortages and epidemics, many brand sales have declined, and in the new year, some car companies seem to have rekindled their morale, and the new targets are slightly exaggerated. Let's take a look at what the situation is.
BYD: 1.2 million units
In 2021, BYD's annual sales volume was 730,000 units, an increase of 75.4% year-on-year, which is indeed a very impressive achievement. In particular, the sales of new energy passenger cars reached 593,700 units, an increase of 231.60% year-on-year, and it seems that new energy vehicles have become BYD's main business.
Taking advantage of this momentum, BYD announced that its sales target for 2022 is 1.2 million vehicles, which means that it has increased sales by 470,000 vehicles compared with 2021, which can be said to be very exaggerated.
There is no doubt that in order to achieve this goal, BYD still has to rely on the new energy vehicle sector, especially the DM-i series. Just in 2021, Qin PLUS, which was listed in March, won more than 160,000 sales throughout the year, and this was done in the case of insufficient capacity supply, it is said that BYD's production capacity will be greatly released after the Spring Festival this year, so BYD sword refers to 1.2 million vehicles is confident.
Geely Automobile: 1.65 million units
In 2021, Geely Automobile's annual sales volume was 1.328 million units, failing to meet the sales target of 1.53 million units set at the beginning of the year, but Geely Automobile set a target of 1.65 million units in 2022. It should be known that although it failed to complete the goal in 2021, Geely Automobile is still the strongest of its own brands, and there is only a gap of a few thousand vehicles with SAIC-GM.
I have to say that Geely Automobile has a very good set in the shaping of brand image. In particular, Lynk & Co completed sales of 220,500 vehicles in 2021, an increase of 25.68% year-on-year, leaving its competitors WEY and Xingtu far behind.
At present, Geely is slightly underheated in the new energy vehicle sector, and if it can make a breakthrough in this business this year, the changes will be huge.
FAW Group: 4.1 million units
Finally, let's talk about the sales target of the FAW Group. Faw Group's sales target for 2022 is 4.1 million units, an increase of 17.1% compared with the 2021 target, of which FAW-Volkswagen will undertake 2 million vehicles, FAW Toyota will undertake 1 million vehicles, Hongqi will undertake 450,000-500,000 vehicles, and Besturn will undertake 100,000 vehicles.
In terms of the difficulty of completion, the two independent brands of Hongqi and Pentol will face greater challenges, after all, the Hongqi brand has only completed 300,000 sales in 2021, while Pentol has only completed 57,700 vehicles.
In fact, as far as the Hongqi brand is concerned, it is actually quite good to be able to achieve annual sales of 300,000 vehicles, but if you want to achieve leapfrog development in a short period of time, the sequelae may also be obvious. For example, the pressure library, the brand image is difficult to raise, etc., all of which are a bit incompatible with the word "luxury", and the Hongqi brand is taking the high-end, luxurious route.
Auto network review: Car companies set new goals, some are very confident, some are too proud
Objectively speaking, BYD wants to sell more than 470,000 new cars in the new year, although it is a little difficult, but from the perspective of planning, model layout and the direction of the entire market, there are traces to follow, and there are reasons to support this goal. On the other hand, Hongqi is still selling feelings, lacks technical support, and has not been able to combine the trend of the general environment well, is it too proud to set a target of 450,000-500,000 vehicles?