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New Year's Gathering: How Do New Car-Making Forces Gain Favor? Ease of charging is crucial

2022 belongs to the Year of the Tiger, and at the beginning of the year, the Automobile Division of China Economic Network also wishes the majority of netizens to live a tiger, a tiger and a tiger, a dragon and a tiger, and a tiger to add wings. Affected by the epidemic, many people this year cannot go home for the New Year, and can only "reunite" with relatives and friends through online means. Whether it is in the cloud or at the dinner table, everyone may inevitably mention the topic of cars; At a time when new energy vehicles are getting closer and closer to people's lives, the "reunion dinner" in the Year of the Tiger is indispensable to an electric vehicle. To this end, the reporters of the editorial department have paid more attention to the new energy vehicle market this year, listened to the stories of car purchases and uses by relatives and friends during the Spring Festival holiday, and brought you a series of reports on "New Year Style" to present a new trend in automobile consumption.

Ms. Zhang said, "In the domestic electric vehicles, I still recognize BYD, because it itself starts with batteries, and is more professional in batteries, motors and other aspects. In addition, during the driving process, BYD also deserves praise in terms of handling and smoothness"; But "I really don't feel it against BYD's charging network, and I haven't seen its own charging pile when I usually go out." In contrast, the power exchange service provided by Weilai has indeed attracted the favor of many consumers.

"During the Chinese New Year, my friends and I went to Miyun for a 200-kilometer trip. Theoretically, my car can fully cover the round-trip mileage when it is fully charged; But I am anxious, worried that I can't find a charging pile on the road, and finally I can only choose to drive a friend's fuel car to travel", BYD Qin EV car advocate Ms. bluntly said, "The convenience of use of new energy vehicles needs to be improved, I will be more anxious after leaving my familiar place, and I dare not go far."

This year's Spring Festival, affected by the scattered outbreak of the epidemic, many people who work and live in Beijing choose to celebrate the New Year in situ, which makes the surrounding self-driving tour the first choice for many people's holiday entertainment and leisure. So, can new energy vehicles be qualified for this kind of medium- and long-distance travel? Taking advantage of the New Year's chat, Ms. Zhang combined her own experience and elaborated on the car experience of new energy vehicles.

Ease of charging is crucial

As an independent brand car company that laid out new energy earlier, BYD's advantages are obvious to all. Ms. Zhang said, "In the domestic electric vehicles, I still recognize BYD more, because it starts with batteries and is more professional in terms of batteries and motors. In addition, during the driving process, BYD also deserves praise in terms of handling and smoothness. ”

New Year's Gathering: How Do New Car-Making Forces Gain Favor? Ease of charging is crucial

BYD Qin EV

However, "the driving comfort, the scientific design of the vehicle still need to be improved, the center console reflects, the brake pedal is higher than the accelerator pedal...", Ms. Zhang said bluntly, "This Qin EV is my scooter."

It is worth noting that once it is winter, "I have relatively high temperature requirements in the car, and I will generally adjust to the highest state, so it is normal to discount the mileage in winter." Ms. Zhang said, "I really don't feel it in BYD's charging network, and I haven't seen its own charging pile when I usually go out, and I don't know if Han's flagship model is overcharged."

Therefore, consumers' anxiety about electric vehicles is actually not the mileage, but the speed and convenience of charging. Some netizens said bluntly, "Even if an electric car can only run 300 kilometers, if it can be charged at any time and can supplement a considerable mileage in a short period of time, it is also acceptable." What is certain, though, is that no one wants to squat in front of the charging pile for hours and wait. ”

The power exchange mode can solve this problem to a certain extent. Ms. Zhang said bluntly, "I have decided on the WEILAI ET5 and chosen the power exchange mode; I have been to Weilai's factory before, and I recognize its product quality, and the brand and service are also very good; The reason why I chose the power exchange mode is because I can lower the threshold for buying a car, I don't have to worry about battery attenuation, and more importantly, I don't have to wait while charging. ”

New forces gain favor for their services

In fact, the power exchange service provided by Weilai has indeed attracted the favor of many consumers. "On the evening of the release of ET5 last year, the system assigned me 14 orders, and many consumers were blind," a staff member of a certain experience store of Weilai Automobile told reporters, "In addition to the strong product strength of ET5, consumers also value Weilai's perfect charging network and services."

New Year's Gathering: How Do New Car-Making Forces Gain Favor? Ease of charging is crucial

NIO experience store

"Take myself as an example, because charging is really inconvenient, I am ready to buy a BMW 3 Series. But since the installation of a replacement power station near my home, I have changed my mind, and now I have decided on The NIO ET7", the staff pointed to the order page in the mobile app and said, "Buy a CAR from Weilai, the purchase of a car is just the beginning, and the later service is a surprise." ”

According to reports, Weilai Automobile plans to build a high-speed power exchange network of "five vertical, three horizontal and four metropolitan areas", and has been completed before the Spring Festival in 2022. In addition, NIO provides car owners with 200km away from the usual station, and sends 12 one-click power-up services throughout the year; Free battery swaps and charging piles 4 times a month, or 6 free battery swaps, these services can be enjoyed whether you rent a battery or buy a battery.

"We only need three minutes to complete the power exchange, which can save the owner the trouble of waiting for charging." The above-mentioned staff said that in response to the problem of vehicle residual value in the power exchange mode, Weilai also launched a second-hand car repurchase service, of which the one-year age retention rate was about 71%, and since then it has decreased by 6%-7% year by year.

In addition to Weilai, other new car-making forces have also laid out in terms of ensuring endurance. Xiaopeng Automobile officially announced on January 18 that Xiaopeng Super charge runs through 337 cities across the country. In terms of the ideal car, regardless of whether its range-extending technology is the final solution, it does alleviate consumers' range anxiety to some extent in the short term. (China Economic Network reporter Jiang Zhiwen)

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