22/02/07
Lead
There are no successful enterprises, only the enterprises of the times.
Author 丨 Li Sijia
Responsible editor 丨 Xu Jinkai
Edit 丨 Chic
February 5, the fifth day of the first lunar month. The taste of the year is strong, but many people are already on the way back to work, or carrying dreams in their hands, or shouldering life, each looking for a way home in the opposite direction from home. One step, one step at a time.
Car companies have also not slowed down because of the Spring Festival, and still released long-lost sales data of automakers at the familiar beginning of the month. On February 5, SAIC Maxus announced its January sales. According to the data, SAIC Maxus sold 18,000 vehicles in January, an increase of nearly 45% year-on-year. Among them, light passengers, pickup trucks and other market segments continue to be in the forefront, ushering in the opening of the new year.
Specifically, SAIC Maxus's wide-body light passenger sales reached 5,273 units in January, an increase of 13% year-on-year, and its leading position in the wide-body light passenger market was continuously consolidated.
We all know that wide-body light passengers have always been saicus chase's "specialty dish". In 2021, the light passenger family represented by V90 helped the saic maxus light passenger family to exceed 80,000 vehicles in the whole year, an increase of 35% year-on-year, and the market share exceeded 32%, achieving the "double champion" of the single-brand sales champion and the growth contribution rate industry champion in the domestic wide-body light passenger segment.
This means that for every three wide-body light buses sold in China, one comes from SAIC Maxus. In the first month of the year, wide-body light passengers continued to exert their efforts to provide firepower for SAIC Maxus's sales market.
At the same time, another hard dish of SAIC Maxus, pickup trucks, extended the trend of hot sales in the first month of the year, selling 6595 new cars, an increase of 121% year-on-year.
SAIC Maxus relies on SAIC Bull, T70, SAIC Cow Demon King and other passenger products to seize the opportunity of passengerization and customization in the pickup truck market, and the retail sales of pickup trucks in 2021 increased by 26% year-on-year, becoming the largest growth brand in the domestic high-end pickup truck market of more than 100,000 yuan last year.
As a subsidiary of SAIC Motor, which owns both commercial vehicles and passenger cars, SAIC Has always adhered to the development route of "business and passenger", but the fact is that while witnessing the step-by-step climbing in the field of commercial vehicles, it sighs at the stagnation of passenger cars. But in the first month of this year, its performance in the MPV market and SUV market was remarkable.
The MPV family, which makes up the G20 PLUS, G50 PLUS and G10, sold 4,003 new cars in January. At the same time, the world's first full-size luxury smart pure electric MPV MIFA 9, which will be delivered in May this year, will further promote the sales of the MPV family to achieve a new round of growth; in the SUV field, D90 Pro Amazon version, D90 pro 2021 models and other models are gradually entering the track, and there is an opportunity to make up for the "regrets" of the D60 in the future.
In terms of RVs, a perfect RVs layout has been formed with the V100, V90, Traveller V90, Traveler G20, etc., and the market share has been rising. Up to now, SAIC Maxus has a market share of 12% in the original factory car. Among them, the wide-body light passenger B-type caravan and the wide-body light passenger C-type caravan rank first and second in the market segment with a market share of 20% and 10%, respectively. At the same time, SAIC Maxus has established 11 RV direct operation experience centers in 9 months, which will also store momentum for the hot sales of products.
In the overseas market, in 2021, with the efforts of SAIC Passenger Cars and SAIC Maxus, SAIC Motor sold 697,000 units in overseas markets, an increase of 78.9% year-on-year, a record high. Among them, SAIC Maxus contributed 52,000 units overseas sales. Up to now, SAIC Maxus's overseas business covers more than 50 countries and regions, an increase of 128.9% year-on-year.
Among them, the hot sales of pickup trucks, wide-body light buses, SUVs and other models have driven the Chilean market and the Australian market to enter the "30,000-vehicle club" and "50,000-car club" respectively, and the new energy wide-body light passenger EV90, EV30, EV80 and other markets have shined in Europe and other markets.
Last year, SAIC Maxus made frequent moves on the occasion of the brand's 10th anniversary.
In terms of products, it has successively launched new products such as the wide-body light passenger family, the MPV family, and the pickup family, and boldly advanced in the new energy layout, unveiling the world's first full-size luxury intelligent pure electric MPV MIFA 9; on the brand, the first marketing system in the domestic vehicle enterprises to create authorized distribution, brand direct sales, new retail direct sales three modes coexist and integrate, the establishment of M business department and the establishment of SAIC Maxus user co-creation center; organizational structure, when the general manager Wang Ruichang and former CEO of Youdao Zhitu Changed jobs, Let SAIC Maxus further move closer to manufacturing.
A series of measures to directly connect users have allowed SAIC Maxus to enter a fast lane of change on the intelligent new energy track.
Based on this, last year, SAIC Maxus's cumulative sales of 180,000 vehicles last year with its product portfolio of MPV, SUVs, RVs, wide-body light passengers, pickup trucks and other passengers reached 180,000 units, an increase of 30% year-on-year. Although sales volume is not large compared with several other subsidiaries of SAIC Motor, the growth rate is strong.
This year, with the alleviation of chip supply shortage and the release of automobile supply capacity, the automobile market is expected to show "tiger vitality", in this context, based on the guidance of the C2B user co-creation customization model, and constantly improving the user direct connection system, SAIC Maxus also has the opportunity to usher in its 11th year in the growth of the automobile market, the sharp rise of new energy, the popularity of sales and the rise of the brand.
Li Sijia
Leader of the anti-parsley alliance and long-time occupier of the first floor of the commune