Looking back at 2021, affected by multiple factors such as repeated epidemics and chip shortages, major car companies are seeking development in the process of change, especially at the end of the year, they must accept the "year-end torture" of sales, who can win with strength? Obviously, SAIC Maxus did it, according to the latest official sales data, the total sales volume of the year reached 182,837 units, up 30% year-on-year, once again showing the industry "Chase speed" and injecting a shot of tonic into the Chinese auto market. So, what is the reason why SAIC MAXUS has achieved such a good result in 2021 without fear of challenges?
Continuous replacement, wide product coverage, internal and external flowering user reputation continues to ferment
Products have always been the carrier of communication between enterprises and users, and are the prerequisites for enterprises to enter the market. The user's car demand continues to follow the development of the times, and choosing a car company's product is equivalent to choosing a lifestyle created by this car company for users.
At the product level, SAIC Maxus continues to improve its product layout, covering multiple market segments such as wide-body light passengers, pickup trucks, SUVs, MPVs, and RVs. In other words, the products that consumers want can be met here at SAIC Maxus MAXUS.
Not only that, in 2021, SAIC Maxus MAXUS's many star models will be renewed and upgraded, consolidating the existing market with intensive product offensives, not only meeting the changing demand of consumers in real time, but also opening up a wider market segment.
For example, in the wide-body light passenger market, SAIC Maxus maxus launched new cars such as V90 ink, 2022 V90, V90 locomotive version and other new cars last year, with cumulative sales of 80,701 units throughout the year, up 35% year-on-year, winning the single-brand sales champion of the domestic wide-body light passenger segment and the "double champion" of the growth contribution rate industry champion, and the sales volume ranked at the forefront of the market segment.
In the MPV market field, SAIC Maxus has mobile business customization expert G20 PLUS, "baby artifact" G50 PLUS and state-level quality MPV G10 strength products, and at last year's Guangzhou Auto Show also launched the world's first full-size luxury intelligent pure electric MPV MIFA 9, successfully realizing the intelligent and electrified transformation of high-end home MPV. SAIC Maxus MAXUS's MPV products meet the needs of users in different occasions such as home, commercial, tourism and other diversified uses, while refreshing the high-end household MPV value benchmark, and finally handed over the excellent answer sheet of 45,146 units sold throughout the year.
Of course, in the fierce pickup truck market "scramble", SAIC Maxus maxus is also a stable market highland. With its super power performance, five-star reliable safety performance and intelligent configuration at your fingertips, the T70 and the "SAIC Cow" T90 have brought users a full-scenario pickup truck life, with annual sales of 35,455 units, an increase of 27% year-on-year.
The continuous value charm of product renewal has enabled SAIC Maxus to continue to maintain competitive vitality, and has also realized a high-quality development pattern in which the two major domestic and overseas markets promote each other. In 2021, SAIC Maxus's overseas sales reached 52,094 units, with products and businesses in 51 countries and regions, and it has gained four "10,000-vehicle markets" in Australia, New Zealand, the Americas, Europe and the Middle East, which can be called "the new overseas Chinese automobile force" and set a new benchmark for Chinese brands to sail "to sea".
Each model of SAIC Maxus MAXUS has its own unique charm of high-value product strength, and of course, in 2022, it will continue to sprint towards higher market share with stronger competitive strength.
Close to the user, diversified playing style, C2B users co-create customization continues to advance
In the past year, consumption upgrading has accelerated, the rise of young "Generation Z" and the opening up of the three children have brought new consumption stimuli... It increases the difficulty of car companies to create products that meet the use scenarios, emotional experiences and social needs. And these difficulties have become the "winning password" of SAIC Maxus MAXUS, in the view of SAIC MAXUS, the most effective way to meet user needs is to let users participate.
SAIC Maxus is one of the first car companies to apply the "user co-creation customization" thinking to the car manufacturing process, and at the beginning of its establishment, it took "becoming the enterprise that understands users best" as its corporate development goal. In 2016, BASED ON THE CONCEPT OF "USER-DRIVEN", SAIC MAXUS put forward the concept of C2B users co-creating customization, and after more than 5 years of exploration, users can now directly participate in the whole process of product definition, design, research and development and landing.
In October last year, the SAIC Maxus Maxus User Co-creation Center was officially unveiled, which is another iteration of the CONCEPT of CO-creation and customization of SAIC MAXUS C2B users, building another bridge for users to understand the brand and participate in product definition, so that users can truly become the owner and co-builder of the brand.
The C2B user co-creation customization concept also allows SAIC Maxus to have a more diversified and effective way of playing in creating products, marketing services and channel construction. For example, in terms of products, the SAIC Bull Demon King and the D90 Pro Amazon edition unveiled at the Guangzhou Auto Show last year, from the initial white paper structure, are jointly created by SAIC Maxus Engineering, R&D department and users, truly customizing off-road life for users.
Channels are the core bridge connecting user experience, and in channel construction, SAIC Maxus is also constantly exploring and innovating. Compared with the distribution model of traditional car companies, SAIC Maxus has integrated and developed the channel system of authorized distribution, brand direct sales and new retail direct sales pioneered by domestic vehicle companies, which provides users with excellent service and peace of mind. Up to now, SAIC Maxus maxus has opened 14 full-family direct sales and 8 RV direct sales stores, with the total number of direct sales stores exceeding 20.
It is no exaggeration to say that the C2B user co-creation customization of SAIC Maxus MAXUS is not only an important driving force for its sales increase, but also a forerunner in promoting industry change, and is an "innovation sample" in the global automotive industry under Industry 4.0.
Technology casting bottom, multi-dimensional layout, in-depth study of the new four modernizations to achieve high-quality development
The economic base determines the superstructure, an excellent product, inseparable from the support of advanced technology. At present, the wave of "new four modernizations" is promoting the accelerated reconstruction of the automotive industry pattern, and the "double carbon target" is also promoting the process of electrification, and new automotive technologies are constantly innovating, which give automotive products a broader and more imaginative application scenario.
Based on the thinking of users' smart travel experience, SAIC Maxus has made rapid progress in new technologies such as intelligence and new energy, covering the "all-energy" route of pure electricity, hybrid and hydrogen energy, the "whole scene" of personal, family, commercial and other vehicles, and the "whole process" of development, manufacturing and service, making mobile travel safer, more convenient and more fun.
In terms of creating an intelligent experience, SAIC Maxus MAXUS focuses on the core technologies of intelligent drive, intelligent driving, and smart cockpit. Taking its latest product MIFA 9 as an example, it is equipped with SAIC's new generation of intelligent electric drive system, with a 90-degree CATL era lithium battery, with a mileage of up to 520km; at the same time equipped with MAXUS–Pilot intelligent driving assistance system, which includes high-end intelligent driving technology such as intelligent speed control throughout the process, which can easily realize the functions of the "Pilot" driving assistance system in the existing market; MIFA 9 takes the lead in using Qualcomm 8155 and MediaTek 8666 high-performance dual-core interconnection technology Through SOA, the real ten-screen interaction of the whole car is realized.
The breakthrough of intelligent technology is not only reflected in the model product technology, but also reflected in the marketing service. Based on the concept of C2B users co-creating customization, SAIC Maxus MAXUS has opened up a new software retail model in the form of digital direct connection, realizing the effective integration of cloud, APP and vehicle and machine terminals.
SAIC Maxus empowers high-value models and services with advanced intelligent technology, continuously enhances future competitiveness, achieves high-quality development, and constantly refreshes the intelligent and networked industry benchmarks to further accelerate the intelligent process of automobiles.
Write at the end:
Relying on strong system capabilities, perfect forward-looking technical reserves, and at the same time grasping the super product lineup with high coverage created by C2B users to create customization, closely cooperating with innovative marketing services, SAIC Maxus looks for certainty in the uncertainty of the automobile market, realizes the full blossoming of products, and consolidates the leading position of multiple market segments at home and abroad. The bell of 2022 has sounded, based on the new decade, I believe that SAIC Maxus MAXUS can anchor a broader future, with a more confident attitude, more powerful steps, go better and farther!