A recent apology letter from Toyota Japan has aroused heated discussion in various automotive media, and toyota can only delay the delivery of products because the new Land Cruiser is too popular. In the "apology letter", it said that the delivery period for users who ordered land cruisers after January 19 may take about 4 years, but this situation is only the worst case, and the delivery policy will be adjusted again in the future as the production capacity changes.
The official reason is that the chip problem has not been fully resolved, but I personally deduce that Toyota should have adjusted the production priorities of the Land Cruiser.
It should be known that the price of Land Cruiser in the Japanese home market is 5.1-8 million yen, equivalent to about 280,000-440,000 yuan. In other words, in Toyota's home market in Japan, it is not a "high-profit" model. However, the amount of work required to produce it is higher than that of other products, so Toyota has to optimize the scheduling and give priority to simple, volume-intensive, labor-saving business.
On the other hand, if the Chinese market is introduced through parallel imports, the price of land cruisers is 1.03-1.3 million yuan, and the price of the GR SPORT version is 1.5-1.8 million yuan. Up nearly 4 times... Even if some import taxes are discarded, importers still have a profit of more than 400,000 yuan, which is equivalent to the price of a high-end Land Cruiser in the Japanese market.
The new Land Cruiser adds some flat fashion elements to the original hardcore image, the front of the car is still mighty and domineering, the grille is decorated with thick trims, and with LED headlights, it looks like it has some modern off-road atmosphere. Of course, some netizens expressed their liking for the previous styling design, which is a matter of opinion.
The changes in the car can be said to be earth-shaking, mechanical hands with lcd displays, for young consumers this thing is a bit outdated, but for the old-school off-road players, but prefer this mechanical texture by the digital makeup point effect. The shape of the steering wheel has also been redesigned, and the suspension central control screen, including the design of the entire center console, does not look as old-fashioned as before.
In terms of power, the model introduced to China by parallel car dealers is a 3.5L V6 twin-turbo engine with a maximum power of 415 horsepower and a peak torque of 650N·m, matching a 10-speed automatic transmission. In fact, this car still has the opportunity to be certified by the national six B environmental protection, depending on whether the parallel car dealer can promote this matter.
There's no denying that the Land Cruiser is a good car. This has also been confirmed by many car owners, but even if it is touted to the sky, it is still a commodity, and since it is a commodity, we cannot talk about its advantages aside from the price. If you calculate according to the starting price of 1.03 million yuan, I think land cruiser has no value for money! Of course, it is not excluded that some people will use this price, or even a price much higher than this price, to buy Land Cruiser, after all, for these people, whether they like it or not is more important than whether it is worth it.
However, from another point of view, it is too much to mythologize a product, and the victims are also such a group of people. For consumers who look at this car rationally, it can perfectly avoid the big pit that has been harvested.