Ford power handling mute is very good, why not sales?
You can put this formula on any model, because you only see the advantages and ignore the disadvantages, such as:
Nazhijie has a large space and such a high configuration, why is the sales not good?
The Interior of the French Car is good-looking, the chassis control is first-class, why is the sales not good?
Suzuki's fuel saving durability failure rate is low, why is it so tragic to withdraw from the Chinese market? Wait a minute
Back to the Ford model, it is true that most of Ford's models are powered, handled, and NVH perform well in the same class, but then what? Ford's decline in China is definitely a sign to follow.
Ford once glory
In 2001, Changan Ford was officially established, Fox, Mondeo, Carnival and S-MAX were introduced into China, in 2010, Ford sales exceeded 1 million vehicles, which is Ford's peak in China, but unfortunately Ford's peak period is too short, and it is difficult to see the glory of the past. Changan Ford will sell 304,700 vehicles in 2021, although it has increased year-on-year, but the gap is obvious compared with the peak period. Ford, which was once in the ascendancy, how can it be said that it collapsed?
The main model is replaced every nine years
As Ford's main sales model Fox, should be as a sales force, by Ford's high attention, but this car has not been replaced for 9 years, listed for three years, three years of modification, sewing patching for another three years, said that the Ford Focus. A generation of classic models, in this way, lost the opportunity and was overtaken by competitors.
In 2019, The Ford Focus finally ushered in a replacement, increasing the wheelbase, equipped with an 8AT gearbox, knob shifting, starting at 110,000, it seems that the new Focus has finally opened its doors, but Ford is equipped with a three-cylinder engine, and the result is that the fork of the generation is sluggish and the sales are dismal.
Stubborn product design
There are many people around me who have taken a fancy to the Ford model, but when they look at the real car in the 4S store, they are dissuaded by the interior. The interior design of most of Ford's models is conservative when it sounds good, and it is ugly, simple and has no sense of design. Even for the latest generation of Ford Focus, the interior design has no advantage in its class.
Beyond the interior, some of Ford's stubbornness is incomprehensible. Ford has long attached great importance to handling, but the priority of handling when people buy cars can be ranked first. How to strike a balance between comfort and handling is something for Ford should think about. However, Ford has always stubbornly refused to compromise on the wheelbase, and the rear space is cramped, which is difficult to meet the needs of the Chinese. For example, when the domestic SUV boom hit, Ford did not cater to the trend of launching more SUV models, anyway, there are only a few models, you love to buy or not, in other car companies are two-model strategy today, Ford's product line is too thin.
A steady stream of product issues
In addition to this, Ford has been experiencing quality problems in recent years. The famous "broken axle door" incident of the Wing Tiger, the odor problem in the car of Mondeo has not been solved, and the quality of the dual-clutch transmission used has been serious, which has seriously affected the reputation of Ford models.
Written in the end: The slogan of a hundred years of Ford is "endless", but at least in the domestic Changan Ford, I did not see Ford's enterprising spirit, but Ford became a conservative, mediocre, unenterprising brand, is this still the Ford we know? There is really not much time left for Changan Ford.