Hello everyone, this is the positive shock game, I am the positive shock little brother.
Presumably not long ago Microsoft announced a $68.7 billion formal acquisition of Activision Blizzard have shocked everyone, unexpectedly, less than two weeks, Sony also announced a $3.6 billion acquisition of developer Bungie, not only the "Destiny" series is open, but also microsoft Xbox's signature game "Halo" former developer.
After the acquisition of Bungie, it will become an independent subsidiary of SIE.
Oh well, Sony and Microsoft are they fighting each other?
If you know anything about Bungie, you know that Microsoft bought Bungie in 2000, and in 2007, Bungie officially separated from Microsoft and ceded the intellectual property rights of the big IP of Halo to Microsoft.
In 2000, Microsoft bought Bungie for about $20-40 million. Inflationary considerations, Sony's $3.6 billion was roughly equivalent to $2.2 billion in 2000.
By comparison, Sony bought Bungie for 89 times as much as Microsoft, and 54 times higher when inflation is taken into account. This is considered at Microsoft's highest price for $40 million to buy Bungie. Of course, this contrast is certainly not perfect, but it is also an indisputable fact that Bungie's value has increased over the years.
Emm, so this wave of operations, is Sony buying an ex-wife at a high price?
In any case, the two acquisitions at the beginning of the year, the younger brother has a premonition, this 2022 is estimated to be the beginning of the major game companies to buy and buy, which may indicate the precursor of the crazy acquisition frenzy in 2022.
However, we look lively, and the Xbox boss looks very calm. After Sony's official $3.6 billion acquisition of developer Bungie announced in the early hours of this morning, Xbox boss Phil Spencer also sent a blessing to PS and Bungie: "Congratulations to Bungie's talented team, this is the best proof of your creativity." Congratulations also to PlayStation and Hermen Hulst (SIE Global Studio Director) congratulations to your studio team for adding a talented team."
Hermen Hulst, head of SIE's global studio, also replied with a tweet to express his gratitude.
However, this matter has made you netizens who are in the Spring Festival, some new fun!
Netizens have complained that this is buying someone else's ex-wife to come back as a father, and also to be a wronged boss?
——What is this ntr behavior, did you buy an ex-wife?
- What is this retaliatory consumption? Bought someone else's ex-wife back as a dad?
— Sony announced a $3.6 billion acquisition of former Halo and Destiny series developer Bungie, is this Sony's Gua Sha counterattack?
Some players even think that this is a set set set by Microsoft Activision Blizzard and Bungie?
——Sony is the wronged head, 3.6 billion to buy a studio does not include the distribution rights, when the new game stick chicken wants to go on which platform Sony can not control at all. And now the stick chicken, understand all understand, the core personnel are running almost the same, otherwise Microsoft will not look down
——How do I think that the 3.6 billion knife acquisition of Bungie is the set given to Sony by Microsoft, Activision, and Bungie!
However, more netizens want to know more, what does Nintendo plan to do next? Little brother I think Nintendo he is not panic at all!
- Nintendo, you can buy something too!
- There are not many companies left for Nintendo!
- Sudden: Nintendo acquires R Star. I can't imagine Mario hitting Luigi with one shot and tying up the princess to sell for money!
There are also Tencent and NetEase inexplicably lying guns, the little brother thinks that maybe it is really possible, in fact, in the past two years, Tencent and NetEase have also bought and bought a lot of companies, in case, can't say it? Right!
The younger brother and you say: Although Sony's acquisition of Bungie's 3.6 billion and Microsoft's acquisition of Activision's $68.7 billion are not comparable, Sony's acquisition of Bungie means that Microsoft can never really let the developers who made "Halo" return, perhaps this is also a restrictive means for Sony. However, as a player, I like to hear about this kind of fighting operation!
A serious question: Guess which game company to buy next?