At 8 p.m. on February 4, 2022, the Beijing 2022 Winter Olympics will open at the "Bird's Nest" at the National Stadium. As the official sports display and award ceremony service sponsor of the Beijing 2022 Winter Olympic and Paralympic Games, Beiao Group said that it has successfully completed the preparatory tasks before the Winter Olympic Games and fully entered the stage of time guarantee. During the game, Beiao Group will invest about 900 service guarantee teams in the field of sports display and award ceremony, and go all out to complete the work tasks during the Winter Olympic Games in the best state and the highest standards, so that athletes, media and spectators from all over the world will leave a pleasant and unforgettable "Beijing impression".
The sports display and award ceremony of the international competition are an important stage and window to showcase the culture of the host country. In October 2019, Beiao Group became the official sports display and award ceremony service sponsor of the Beijing 2022 Winter Olympic and Paralympic Games, creating a precedent for the host country enterprise to undertake the official "sports display and award ceremony service" of the Olympic Games.
Award ceremonial costumes are released
The relevant person in charge of Bei'ao Group said that in the past two years, it has gone all out to promote sports display and award ceremony service work, spread Chinese culture in the world language, carefully plan and organize audio, video, entertainment performances of sports display that reflect the characteristics of China's excellent traditional culture and the characteristics of the style of the times, as well as the stage of the award square, the performance of the award square, the ceremonial costume of the award ceremony, etc., and strive to tell Chinese stories well, spread Chinese culture, and realize the exchange and interaction between Chinese and foreign civilizations.
From February, April and October to December 2021, Beiao Group has participated in the completion of three Winter Olympic test activity service guarantee tasks and five phases of sports display full-process full-element drills, training and drilling for about 640 people from 15 competition venue sports display teams during the Winter Olympic Games, elaborately producing the Winter Olympics music library composed of 16,000 pieces of music content and more than 2,000 sports display video content, planning and organizing entertainment program arrangements in various venues, and completing the design and installation of special lights in 9 competition venues. The award ceremony team successfully completed the stage design and construction and performance planning organization of the three award squares in Beijing, Yanqing and Zhangjiakou.
Award ceremonial staff training
In terms of music library, more than a thousand representative Chinese local works have been included, not only Chinese classic folk music works such as "Yellow River" and "Golden Snake Dance", but also representative works of Modern Chinese electronic music, which fully show the characteristics and creative standards of Chinese music to the world. In terms of video, during the Winter Olympic Games, the sports display team will display the cultural display in the stadium by displaying the five theme video content of the Winter Olympics, Beijing cultural characteristics, venue architectural characteristics, humanistic spiritual characteristics, and Chinese athletes. Entertainment performances focus on the integration of Chinese culture and popular elements, and the original "Peking Opera Dance", "Chinese Martial Arts", "Fan Dance" and so on choreographed by the program director will show a different "fashion national essence" between competitions.
Entertainment performance delivery
In addition, the stage of Beijing Awards Plaza is named after "Beauty and Coexistence" and is constructed in the shape of concentric circles, reflecting the beautiful meaning of beauty, beauty and coexistence, and harmonious symbiosis. The awards performance not only integrates Chinese culture, but also combines the characteristics of Beijing, Zhangjiakou and Yanqing to create a number of wonderful programs, especially on the first award day, China's first gold rush day, Lantern Festival and other time nodes to carry out key arrangements, fully demonstrating the charm of Chinese culture.
Beijing Awards Plaza Stage
The Winter Olympics, which attract worldwide attention, are a grand event for athletes from all over the world and a grand event for the Olympic family. The preparation of the sports display and award ceremony also pays attention to strengthening the integration of Chinese and Western cultures, collects outstanding foreign music works from overseas DJs to be included in the sports display music library, and successfully completes the three-stage Winter Olympic test match with the joint cooperation of Chinese and foreign sports display professionals. On the occasion of the first winter olympic match on February 2, the pre-game "Ice Cube" sports display team arranged Scottish bagpipes to give the audience a better understanding of the origin of curling and related cultures. In the planning of the award performance, Bei'ao Group pays attention to the integration of Chinese and Western cultures, invites foreign actors to participate in the performance, and more shows the charm of Chinese and Western cultures.
Sports showcase ice projection
Sports showcase and award ceremony services also actively explore the application of innovative technologies. Taking sports display videos as an example, Bei'ao Group gave full play to its experience in serving the digital image production of the 2008 Beijing Olympic Games and the 2012 London Olympic Games, and for the first time applied ice projection technology on a large scale in the Winter Olympic Games, combining the characteristics of ice and snow sports and Chinese cultural elements to create the "most dazzling ice surface" in the history of the Winter Olympic Games. During the competition, the audience will also appreciate the ancient and modern Chinese style through these ice projections, and fully feel the passion of the Winter Olympic Games and the charm of Chinese culture.