"I want to say, we're ready!" As a glorious Winter Olympic torchbearer, on February 2, Chang Rong, chairman of Bei'ao Group, participated in the 199th Torch Relay of the Winter Olympic Park. The moment she held the torch in her hand, her heart was full of excitement.
The sports display and award ceremony is known as the "face and image of the Olympic Games", which not only interprets the Olympic spirit and the fighting spirit of the athletes, but also shows the important carrier of the culture of the host country and the important window for displaying the national image, invigorating the national spirit, and disseminating the concept of a community with a shared future for mankind. In October 2019, Beiao Group officially became the official sports display and award ceremony service sponsor of the Beijing Winter Olympic and Paralympic Games – which also opened up a new category in the history of Olympic sponsorship.
"Over the past two years, we have taken the service of the Winter Olympics as the most important and glorious mission, and have gone all out to promote the service of sports display and award ceremonies, and spread Chinese culture in the language of the world." Chang Rong introduced that Bei'ao not only carefully planned and organized the audio, video and entertainment work of sports display that reflected the characteristics of China's excellent traditional culture and the characteristics of the style of the times, but also successfully completed the stage design and production and performance planning, award ceremony training, and award ceremony costume production tasks of the award squares in the three major competition areas, hoping to tell Chinese stories well, spread Chinese culture, and realize the exchange and interaction between Chinese and foreign civilizations.
"In two days, our deliverables will be on the stage of the Winter Olympics." Chang Rong said that she believes that this will leave a pleasant and unforgettable "Beijing impression" for all athletes, media, live audiences and viewers around the world watching the broadcast, and add a strong and colorful stroke to the Beijing Winter Olympics.
Beao Group is a state-owned cultural and sports enterprise that is "born of the Olympic Games and walks with the Olympic Games". In the Summer Olympic cycle, the company relied on the top domestic planning, production and execution capabilities to complete the execution of the opening and closing ceremonies of the 2008 Olympic Games, and in the Winter Olympic cycle, it was also the "first" in the history of the Olympic Games to be undertaken by the host country's sports display and award ceremony.
From Beijing to Beijing, from the Summer Olympics to the Winter Olympics, in Chang Rong's view, the torch relay is not only transmitting the light of the Olympic Games, but also conveying our cultural self-confidence and the new face of the "City of The Two Olympics".
On February 4, the Olympic flame will be lit at the "Bird's Nest" of the National Stadium, and the global eyes will once again focus on Beijing. She is looking forward to athletes from all over the world creating good results in the Winter Olympic Games, and also looks forward to the sports display and award ceremony to show the "glory of ice and snow" and "beauty and commonality", and looks forward to the Beijing Winter Olympics being able to show the world a cultural China, a confident China, an open China, and an enterprising China.