Beijing Winter Olympic Games sports display video. Courtesy of Beijing State-owned Assets Corporation
Beijing, February 14 (China News Network) Since the start of the Beijing Winter Olympic Games, athletes from all over the world have worked the field and achieved good results, and the audience and the media have been deeply attracted by the sports display videos played on the spot while cheering and cheering for the athletes, and have praised them.
The playback of videos such as "Chinese Athletes' Style", "Tribute to Heroes", "Wonderful Moments", "Winter Olympic Records" and so on added a wonderful picture to the event and created a warm atmosphere for the venue. These are just a microcosm of the sports showcase video at the Winter Olympics.
The National Aquatics Center plays a sports exhibition video. Courtesy of Beijing State-owned Assets Corporation
According to Bei'ao Group, the official sports display and award ceremony service sponsor of the Beijing 2022 Winter Olympic and Paralympic Games, the sports display video of the Beijing Winter Olympic Games includes more than 2,000 video content and 9 sets of video packaging in many categories, including the total title of the event, the general category of the whole venue, the education and events of sports projects, the audience interaction guide, the projection category and the graphic text category.
Under the leadership of the Beijing Winter Olympic Organizing Committee, Bei'ao Group adhering to the concept of disseminating the Olympic spirit, promoting Chinese culture and displaying the style of the times, has established a production team of more than 200 people, combining scientific and technological innovation with cultural creativity, not only from the planning ideas richer than the video content of the previous Winter Olympic Games, but also from the technical use of three-dimensional digital imaging technology to make the picture more shocking, and strive to leave unforgettable Beijing memories for athletes, media and audiences from all over the world through wonderful on-site videos, practicing "faster, higher, stronger, more united" The Olympic motto.
Spread the knowledge of the Winter Olympics to set off the atmosphere of the stadium
Sports display video is an important carrier for disseminating knowledge of the Winter Olympic Games, setting off the atmosphere of the stadium and displaying the style of athletes, and all kinds of video content plays a different role in the Use of The Winter Olympic Games.
Among them, the total opening video of the event, as the general content played before the game, is the most important film of the sports display video, showing the charm of the Winter Olympic project, encouraging young people to participate in sports, and mobilizing the audience's viewing emotions.
Sports education and event videos are aimed at disseminating knowledge of The Winter Olympic Games competitions, conveying professional knowledge to the audience, helping the audience understand the content of the event, and enhancing the audience's sense of participation.
Graphic text video content is mainly to package the information content such as event information, competition schedule and competition name, combined with the characteristics of the venue landscape and the event landscape design of this Winter Olympic Games, to make the boring information into flexible ice text and enhance the viewing experience.
Audience interaction guide videos interact with live broadcasts and viewers through video content, and use cute mascots and interesting interactive content to carry out activities on the spot, enriching the content of the game while enhancing participation and entertainment.
Carry forward the traditional Chinese culture and show the Chinese style of the new era
Sports display videos are an important carrier for showing the culture of the host country on the field. In the process of video planning and production, Bei'ao Group highlighted Chinese elements, skillfully combined Chinese culture with ice and snow sports, disseminated Traditional Chinese culture through audio-visual feasts, and presented the development achievements of China in the new era.
The total opening video of the event combines the characteristics of the Winter Olympic Games and the urban landscape, and presents the new image of Beijing as the "City of the Two Olympics" by showing the central axis of Beijing, the sub-center of Beijing City, the new park of Shougang, the Beijing Daxing International Airport, the central area of the Olympic Games, etc., and interprets the charm of Beijing of the Winter Olympics. Through the five theme contents of the Preparation Process for the Winter Olympics, Beijing Cultural Characteristics, Venue Architecture Characteristics, Humanistic Spirit Characteristics, and Chinese Athletes, the general video not only fully embodies the Olympic concept of "green, sharing, openness and integrity", but also shows the multi-dimensional dimensions of venue construction and transformation, new technology application and urban changes brought about by the Winter Olympics in various competition areas over the past 6 years, showing the world China's profound historical heritage, China's development achievements in the new era and the spiritual outlook of the Chinese people.
The sports education video not only shows the relevant information of the sports project, but also uses Chinese elements to connect in series, reflecting the visual elements such as the Great Wall and China's high-speed rail, and becoming a picture with Chinese characteristics.
The National Speed Skating Hall broadcasts a video of the sports exhibition. Courtesy of Beijing State-owned Assets Corporation
The ice projection debuted at the Winter Olympics to tell the story of China
Ice projection video is the biggest innovation in the sports demonstration video delivered by The North Olympic Group, and the Olympic Broadcasting Service Company specializes in broadcasting ice projection content to a global audience, which is the first time in the history of the Winter Olympic Games. Using the combination of 3D naked-eye effect and sound and light, with light as pen and shadow as ink, a huge stereoscopic video screen is drawn on the ice surface to create the "most dazzling ice surface" in the history of the Previous Winter Olympic Games.
According to reports, Beao Group gives full play to its crystal stone digital technology company to serve the 2008 Beijing Olympic Games and 2012 London Olympic Games digital image production experience advantages, around the "Chinese culture", "Chinese power", "Chinese speed", "Chinese story" and "Chinese trend" five themes, specially for the National Aquatics Center, the National Speed Skating Hall and other ice venues designed and produced ice projection content, Chinese cultural elements wonderful presentation, global audiences can see the cool naked-eye 3D ice projection effect through television broadcasting, Appreciate the style of ancient and modern China, and fully feel the passion of the Winter Olympic Games and the charm of Chinese culture. (End)