As of yesterday, the Spring Festival Gala of satellite television and network platforms in various provinces and cities has come to an end, and many excellent programs are still repeatedly touching for the audience, "Only This Green" has aroused heated discussion on the whole network, and this national tide has also blown into the Winter Olympic Games that will open tonight.
Looking at this year's Spring Festival Galas, the forms are different, each has its own highlights, and the national tide element has almost invariably become the choice of so many Spring Festival Galas. It is said that the Spring Festival Gala is the indicator of the popular trend, and the shine of traditional culture confirms that the banner of cultural self-confidence is rising.
Traditional culture has become a code of wealth and done a beautiful job
Go to traffic, heavy strength, rejuvenation tide, and restore tradition, which are several keywords of the Spring Festival Gala of the Year of the Tiger. On the stage of this year's Spring Festival Gala, the traffic stars are not seen much, but instead they are the role models of the times and the powerful artists recognized by everyone. In terms of performance programs, all kinds of songs, dances, and performance programs featuring intangible cultural heritage and traditional culture have almost overwhelmed the momentum of language programs, and have become traffic passwords.
In terms of quantity, there are many more traditional cultural programs in this year's Spring Festival Gala than in previous years. CCTV Spring Festival Gala "Only This Green", "Memories of Jiangnan" and national treasure units naturally need not say more, and the general station also launched a special program "Ancient Rhyme New Year" at noon Chinese New Year's Eve this year, of which the "Millennium Neon Dress" ancient Chinese costume restoration display program brought by the costume restoration team was praised on the Internet, and the beauty of traditional costumes once again aroused heated discussion. The Spring Festival Gala of various local satellite televisions can also feel the weight of traditional cultural programs.
On local satellite TELEVISION, in recent years, Henan Satellite TV, which has shined on the innovative performance of traditional culture, has received no less attention than each David TV and the main station, and this year's Spring Festival Gala of Henan Satellite TV has not disappointed everyone, the theme of "Tiger Tiger And Tiger Wind China Tide" shows that the traditional culture of this Spring Festival Gala is the main theme throughout, from "Good Year" that shows Oracle culture to "The World is Healthy" that pays tribute to Chinese medicine culture, from "Yellow River Mud Baby" that shows clay sculpture culture to "Next Second", and the dance program "Fire to Overseas" Henan Satellite TV has not disappointed in exploring new ways of expressing traditional culture.
Even in the small-scale local satellite TV Spring Festival Gala, traditional cultural programs have become an indispensable link, compared with previous years to say that traditional cultural programs are nothing more than opera, acrobatics and the like, this year's traditional cultural programs are more innovative and categorical, and the program weight is more focused.
Shaanxi Satellite TV makes full use of the cultural symbols of the Silk Road, bringing the audience the "Lanling King Entry Song" played by a hundred drums and silk bamboo pipa, and the dance program "Flying Tricks" reproduces the beauty of flying in the Dunhuang murals, which is the legendary beauty of the Silk Road.
While Guangxi Satellite TV focuses on the customs of the Zhuang and Miao ethnic minorities, the sense of New Year ceremony has not fallen, and the prologue "Light up the Lights of the New Year" is to take the New Year lighting ceremony as the main body to show the ritual sense of the traditional Spring Festival. Programs such as Luo Yue Cultural Song and Dance "Amu's Heaven" and Gui Opera "Hitting the Golden Branch" showed the traditional cultural style of the Bagui region to the audience.
Shanxi Satellite TV's Spring Festival Gala this year is also very out of the circle, the story of a thousand years ago "Climbing the Stork and Bird Building" in the spring evening of the Year of the Tiger through the high-tech stage presentation form and song and dance performance, across the millennium time and space to the audience stage, in one fell swoop became the highlight of this year's Shanxi Spring Festival Gala, by the netizens eager attention, and even many people joined the ranks of "two innovations".
Whether it is a song and dance program or a music program, the addition of traditional cultural elements has successfully attracted the attention of the audience and has been widely praised by the audience. At a time when the evening program is becoming more and more inward-looking, traditional cultural elements can really become a code to cater to the audience's aesthetics, and for this road, the public is not only happy to see it, but also shouts "do a beautiful job".
Cultural self-confidence is not too much, and more exploration is needed to go out of the circle
This year's Spring Festival Gala of the Year of the Tiger told people that excellent traditional culture has strong vitality, and cultural programs based on innovation and transformation of traditional culture can not only revitalize traditional culture, but also help cultural programs to innovate.
A program with excellent traditional cultural elements must be based on the understanding of national culture and self-confidence in national culture. The emergence of so many traditional culture programs this year also shows the high self-confidence of national culture, and the benign feedback of the market, especially the recognition of young audiences of the online generation, proves that traditional culture has broad market potential.
This year's "Only This Green" out of the circle is indeed gratifying, "A Thousand Miles of Rivers and Mountains" as the "old Internet celebrity" in the many calligraphy and painting cultural relics in the Forbidden City, this time can really break out of the circle, even if the people who do not know much about Wenbo, this also has an understanding of the "Thousand Miles of Rivers and Mountains". However, it should also be recognized that in recent years, there are indeed a large number of programs with traditional cultural elements, and there are actually only a few programs that have really broken the circle. Traditional cultural programs are not programs that can be created by assembly lines, dazzling stage art and amazing high-tech are just gorgeous coats, and the inside that can move people's hearts lies in how producers interpret and convey the ideological essence of traditional culture, and how to use appropriate ways to stimulate people's inner cultural identity. The more the traditional culture spreads, the better.
Yangzi Evening News | Purple Cow News reporter Shen Zhao