Speaking of Xici Hutong, many post-70s and post-80s still have fresh memories. It is a well-known Chinese community portal with nearly 30 million registered users at its peak. Unfortunately, in recent years, Xici Hutong has been forgotten in the corner of the Internet, covered with the dust of the times. Now it has been mentioned again, but it is because of the transfer of 5 million shares at a listing price of 1 yuan. Some netizens said: Some fashions can be reincarnated, and some are gone forever. Some casual goodbyes have become a farewell. The once popular social platform for young people has now become a "commemorative book" related to youth.
The listing price of 5 million shares is 1 yuan, and the total debt of the company exceeds 4.33 million
On March 30, the Yangtze Evening News/Purple Cow News reporter logged on to the e-trading website and found that the Jiangsu Provincial Equity Exchange issued the "Announcement on the Transfer of 5 Million Shares of Nanjing Xici Information Technology Co., Ltd.", and the listing price was 1 yuan. The registration bidding period is from March 18, 2022 to April 18, 2022, and there are currently 0 followers and more than 900 views.
According to the announcement, as of November 30, 2021, the total liabilities of the company audited by Nanjing Xici Information Technology Co., Ltd. for the month were 4.3329 million yuan, the net profit was -1.7625 million yuan, and the corresponding assessment value given by the appraisal agency was 0 yuan. It is reported that the reason why the listing price is only 1 yuan is because the company itself has debts, the operating situation is not very good, and the corresponding appraisal value is 0, but there is still a certain brand value.
As the earliest community website in China, Xici Hutong was established in April 1998, with more than 30 million registered users and more than 800,000 self-built discussion pages on the website. At the beginning of 2000, Xici Hutong ranked more than 100 in the world. After just two years, it quickly accumulated more than one million users. At that time, almost all the young people in Nanjing and the young people studying in Nanjing had registered accounts with the Xici Temple.
Yilong, which has "sold itself" several times, has changed hands several times, and it is difficult to reproduce its former glory
For more than 20 years, Xici Hutong has undergone several twists and turns. In 2000, Xici Hutong was acquired by eLong, but the operation did not improve much. In 2005, eLong Travel announced the transfer of 90% of the equity of Xici Hutong and all related assets to Jiangsu Zijin Huiwen Media Investment Co., Ltd. for 76.5 million yuan.
In 2008, Xici opened the road of commercial exploration. In October of the same year, Xici began the launch of the Flower Wedding Channel, which aggregated the wedding information distributed in various sections. It is reported that half of the wedding orders in Jiangsu are sold at the Xici Wedding Expo.
In 2018, Xici Hutong announced that the mobile terminal of Xici Hutong will become the focus of operation, and the functions of Xici Hutong Mini Program will be fully developed. Discussions that have managed negative and inactive posts for the last three months will also be closed.
In 2022, Xici Hutong returned to the public eye again due to the news of selling shares for 1 yuan. On March 30, a Reporter from Yangtze Evening News/Purple Cow News logged on to Xici Hutong and found that the website could still be browsed normally, but it could not be compared with the activity at its peak. Randomly click on several popular versions of the post, you will find that a large number of comments are zero, content, netizens really share less, advertising become more.
It was once the "spiritual homeland" of the post-70s and post-80s, and the netizens who invested in the fate will still "gather" offline
In the PC era without a circle of friends, vibrato, Weibo, and little red book, posting, following, and interacting on the forum is the "right thing" that everyone is keen on. No matter what Nanjing people used to do, from getting married, decorating, traveling, renting a house, to inquiring about "gossip" and finding where to eat, the first thing that came to mind was the Shangxi Ancestral Hall, which had a very great influence.
Ms. Xue, a native of Nanjing, born in 1981, once wandered into a version of Xici Hutong called "Little Pig Growing Slowly". "There are a lot of new moms like me in the version," she said, adding that many people are here to exchange parenting experiences, and some new moms have problems and post for help, and many people will be eager to answer. At that time, self-help tours had just emerged, and moderators would share the strategy of outbound travel, "very detailed, following the post will take fewer detours, and there are netizens in the version to share how to grab special tickets." Ms. Xue said that when she saw someone sharing home baking in the version, she also followed the trend to buy an oven to try to make small cookies.
"I have to come and visit every day, which is my spiritual sustenance and exposes me to many new things." Ms. Xue said that the netizens who chatted well in the forum would also "meet" offline and become friends. With the rise of WeChat, the social mode has changed, but the group of people in the version has not been separated, and everyone has added WeChat friends, still sharing daily and offline gatherings in the WeChat group.
At that time, "foodies" were popular to visit the "e food" version of Xici Temple, where the latest food information was released, and netizens shared where the food was delicious. Spend 20 yuan to get an e-food card, which can be discounted in many restaurants. Nanjing girls are popular on the "Loser MM Concentration Camp" version. This was originally a discussion version of the transfer of idle items, but the enthusiasm of everyone who lost soon made planting grass and chopping hands popular, and a kind of "sharing of stolen goods" group buying became popular. On weekends, some fast food restaurants in Xinjiekou, Hunan Road, and Confucius Temple often have a group of girls gather here to "divide" the goods purchased by the group.
Senior users have been hundreds of discussion moderators, and they also earn hundreds of thousands of dollars a year by the West Temple
"After hearing about the equity transfer, my heart is quite uncomfortable, and I believe that other old netizens will also have a lot of reluctance in their hearts." Born in 1977, Mr. Xiong told the Yangtze Evening News/Purple Cow News that he began to contact the West Temple between 1998 and 1999. Mr. Xiong still clearly remembers that the first discussion board he created was the "Spark Taekwondo Club", which gathered a group of netizens who love taekwondo to share and communicate. Later, he used Xici Hutong more and more times, and became the moderator of more than 100 discussion pages.
In Mr. Xiong's impression, Xici was originally a pure text website, and later added the function of uploading pictures, and later added a video function, which can share the links of Youku, Tudou and other websites. "In the beginning, it was a forum that started out as a hobby, like we taekwondo lovers often go to the taekwondo version. There are also some famous plates, such as urban night returnees, new goods, E food, post-marriage space, etc., netizens can watch gossip and post discussions on it. ”
Many users not only posted in Xici Hutong to exchange interests and hobbies, but also developed their own careers on this website. "In 2005, I was already one of the more famous moderators in Xici Hutong. At that time, I left my old employer and chose to become an insurance marketer. When I was doing marketing, I didn't want to start selling from the acquaintances around me, and I thought that since there were so many markets on the Internet, I would start with the Internet and advertise on the discussion board of the West Temple. Mr. Xiong said that his insurance marketing was very successful at that time, from 2005 to 2010, he was the first in the sales of online insurance in Jiangsu Province, and the annual income could reach 200,000 or 300,000 yuan.
Source: Yangtze Evening News
Guangzhou Daily Xinhuacheng Editor: Zhao Xiaoman