The Year of the Tiger is approaching, and the New Year goods market is extremely lively. The Yangtze Evening News/Purple Cow News reporter noted that people are paying more and more attention to the taste of "culture" when buying New Year goods. Whether in the supermarket or in the e-commerce platform, the New Year calendar, couplets, window flowers and even clothing, cultural and creative products, etc., have added elements of the Year of the Tiger, all kinds of cultural and creative New Year goods with strong charm and unique characteristics, making people feel the new vitality and new "New Year's taste", interpreting the latest and most fashionable "New Year's flavor" with traditional elements of the national style, which is deeply loved by the public.
"Tiger" elements + national tide interpretation of the latest "New Year's taste"
Online and offline, all kinds of cultural and creative New Year goods are popular
Zodiac tiger gold jewelry, New Year masks with tiger elements, New Year pendants embroidered into small tigers, all kinds of Fuzi Spring League with "tiger" elements... The Spring Festival of the Year of the Tiger is approaching, and the Yangtze Evening News/ Purple Cow News reporter saw in the supermarket that the New Year goods market has blown up the "national tide cultural creation" wind, whether it is gold and silver jewelry or clothes, shoes and hats, food, books, plush toys, etc., have adopted festive tiger patterns and packaging, emitting a strong New Year's flavor.
The year of the tiger limited blind box, the special treasure cat of the incarnation of the tiger, the new spring version of the game skin of the year of the tiger... The Yangtze Evening News/Purple Cow News reporter noted that in addition to offline, online platforms, as well as major cultural brands and museums, have also launched cultural and creative New Year goods with strong charm and unique characteristics. All kinds of tiger element masks are in short supply, and people can't help but buy. The Forbidden City Cultural Creation, which has been walking at the "fashion tide" of cultural creation, has a new special Forbidden City Tiger Year New Year goods, including small tiger hand lanterns, Flying Tiger Mugs, Zhao Cai Tiger piggy bank, Xiangrui Tiger mouse pads, Small Flying Tiger keychains, etc., which are full of fun. The "Forbidden City Calendar" launched by the Palace Museum selects a number of cultural relics containing tiger elements; the Sanxingdui Museum uses the bronze tiger as a prototype to represent the cultural relics and launch the Year of the Tiger Commemorative Cup, so that the cultural relics can go out of the museum and "live" in life.
Ms. Yu, a resident of Nanjing, bought a red sweatshirt with tiger embroidery. She said that the majestic tiger was displayed in a cute and cute way, and there was a contrast in an instant. "Wearing this red sweatshirt for the New Year has a unique sense of ceremony." She said that clothes with tiger elements can more intuitively bless everyone with "tiger and tiger vitality".
Cultural and creative New Year goods make the faded Taste of the New Year return
More than 80% of cultural and creative enterprises were established within 5 years
In recent years, citizens have paid more and more attention to the "taste" of culture when purchasing New Year goods, and more and more national tides and cultural and creative New Year goods have become popular. Compared with the traditional New Year goods in the past, the cultural and creative New Year goods have added the abstract image design of the Year of the Tiger, which highlights the cultural connotation and creative design, is more in line with the current trend aesthetics, exudes new vitality, and also expresses a unique heart. Industry insiders said that the national tide of cultural and creative products, so that the fading taste of the New Year back to people's side, has become the "fragrant food" in the New Year goods. "People's demand for excellent cultural products is increasing, cultural and creative industries have gradually become the new favorite of the market, and cultural and creative New Year goods represent a New Year's flavor." Cultural and creative New Year goods not only carry the connotation of traditional festivals, but also increase people's sense of identity with traditional culture. ”
Along with the increase in cultural and creative new year goods, there are various cultural and creative companies. According to the data from Tianyancha, there are more than 450,000 existing cultural and creative enterprises in the mainland whose business scope includes "cultural creativity and cultural creation", and the status is that of cultural and creative-related enterprises in business, survival, migration and relocation, and more than 80% of related enterprises have been established within 5 years. From the perspective of regional distribution, the top five regions in the number of cultural and creative related enterprises rank in the coastal areas. Among them, Zhejiang Province has the largest number of related enterprises, with more than 54,000, followed by Fujian Province, with more than 49,000. Guangdong and Jiangsu provinces ranked third and fourth with more than 47,000 and 42,000 related enterprises.
According to the data of Tianyancha, in the past five years, the annual registration number of cultural and creative-related enterprises has shown an upward trend (the status of all enterprises). In 2017, about 21,000 cultural and creative-related enterprises were established in the mainland, and the number of new enterprises exceeded 10,000 for the first time; in 2021, about 208,000 related enterprises were established, with the largest number of new enterprises.
Yangzi Evening News/Purple Cow News reporter Li Chong
Proofread by Li Haihui