In the digital era, the public's spiritual entertainment consumption has more diversified choices. As an entertainment option that appears frequently in daily life, games can not only meet the pastime demands of the public, but also take on the communication ability of cultural carriers by virtue of tongda, combine traditional culture with game content, enhance the public's cognition of traditional culture, stimulate the diversified value of games, and promote social benefits to a certain extent.
Under such a background, the game continues to cooperate with all sectors of society to expand more diversified value realization paths. Among them, "Dream Journey to the West", as a mobile game that deeply cultivates the culture of national style, and Henan Satellite TV brought the dance "Dream Lotus" to everyone at the "Lantern Wonderful Tour" party, which fused the game's own national style background with oriental charm and aesthetic dance and high-tech visual effects, staged a "king fried" national style linkage, and also let the public feel the "wonderful use" of the game in transmitting the positive value of society.
The giants of the national style have joined hands for the second time to innovate and interpret traditional culture
Relying on the rich cultural resources of Henan Province, Henan Satellite TV has innovated and interpreted traditional culture through the "Fantastic Tour Series" column in recent years, and created a number of programs that are popular out of the circle. For example, last year's "Mid-Autumn Festival Fantastic Tour" evening, the "Fantasy Journey to the West" mobile game and Henan Satellite TV joined hands for the first time to bring "Guanghan Palace", with the help of modern technology to reshape the romance of classical mythology, the "Chang'e holding hands astronauts" This beyond imagination of the picture is displayed in front of people, triggering the public's pursuit. And this law of making a hit is also applied to the "Dream Lotus" launched by the two sides for the second time.
From the song to the performance, and even the director's shooting method, "Dream Lotus" firmly grasps the essence of the core of the national style and innovative interpretation. Tailored by Guan Dazhou, a well-known music producer and music director of "National Treasure", "Dream Lotus", as a promotional track for the "Fantasy Journey to the West" mobile game, interweaves a variety of traditional musical instruments from the auditory sense of dream and ethereal listening, and just right sets off the beauty of the lotus flower with oriental meaning; this performance invites the "dance god" Yang Liping's disciple, the young dancer Yang Wu, to perform, combined with the makeup design of the national style, the dance posture is like a frightening dance, and the cultural image of "human-lotus unity" is created between the hands and feet. At the same time, under the shooting of Chen Jia, the general director of Henan Satellite TV's blockbuster program "Roselle Water Endowment", with a god-level transition and high-tech visual effects, the music and performance were sublimated, leading the audience to complete a very immersive cultural journey.
Traditional Chinese culture is broad and profound, and contains a lot of beautiful images. Taking the lotus flower as an example, it represents the meaning of holiness, purity and rebirth. The "Fantasy Journey to the West" mobile game and Henan Satellite TV organically integrate sound, shape and emotion, and output the cultural image represented by the lotus flower in the form of understanding and perception, thus triggering the emotional resonance of the public, especially young people, and traditional culture. This innovative interpretation mode injected with full emotions can better activate the influence of traditional culture, and nourish the public like a trickle, allowing people to repeatedly taste and speculate on the cultural connotations, so as to actively embrace traditional culture.
The inheritance of traditional culture requires full play of imagination and innovation. The creative practice of "Dream Lotus" shows that along the starting point of the "Fantasy Journey to the West" mobile game, around its radiation user population, after integrating and innovating with the medium of Henan Satellite TV, the "breaking circle" was completed, and finally the diversified value expansion of the game was achieved.
Expand the boundaries of game value and boost social benefits
As a strongly interactive and immersive content medium, games expand the boundaries of content, enhance their ability to accommodate as a carrier, and accompany value upgrades. For the "Fantasy Journey to the West" mobile game, the value upgrade brought by content expansion is its consistent persistence and exploration, and in this way, it stimulates positive value.
In recent years, advocating low-carbon green life has become a new trend in society. In 2021, the "Fantasy Journey to the West" mobile game cooperated with WildAid's sub-brand of Advocating Green Lifestyle- "Earth One Aid", and carried out theme activities such as "World Earth Day" and "Plastic Reduction" in the game to popularize environmental protection knowledge and advocate a green and sustainable lifestyle.
Relying on the radiation and influence of IP, the "Fantasy Journey to the West" mobile game also joined hands with the First Affiliated Hospital of Guangzhou Medical University and the National Clinical Research Center for Respiratory Diseases to create a "Dream Academy" vaccination public welfare animation, popular science vaccination knowledge, calling on the public to participate in vaccination, in a relaxed animation way, to achieve the interesting output of popular science knowledge.
Whether it is to promote the concept of environmental protection or to transmit popular science knowledge, the "Fantasy Journey to the West" mobile game uses its ability to link users, constantly looking for the combination of game and society in terms of content, expanding the boundaries of the game's diversified value, and infusing players with a steady stream of positive energy. This time, the "Fantasy Journey to the West" mobile game has joined hands with Henan Satellite TV to create "Dream Lotus" for the second time, which is also an important embodiment of its ability to tap multiple values, and through innovative interpretations in line with the current aesthetic trend, it has opened up more channels for the dissemination of traditional culture, which helps to spread the essence of national style culture to more people, and also explores an important integration development model for the combination of multiple values and social benefits of the game.