Recently, Zhejiang Satellite TV took the "Spring Wind" as an opportunity to launch the "China Good Season" series of programs, which use the 24 solar terms as the canvas and the Jiangnan Song Yun culture as the pen and ink to depict the beautiful picture of traditional Chinese culture. Coincidentally, Henan Satellite TV, which attracted much attention last year with the "China Festival" series of blockbusters, also launched the "Chinese Festival" series of "Spring Wind Adventures" on the eve of the Spring Equinox.
Although the two programs have different intentions and forms, they also focus on the "solar terms" elements in traditional Chinese culture. The "24 solar term countdown" at the opening ceremony of the 2022 Beijing Winter Olympics also innovatively used this element, and the trend of "borrowing power" from traditional culture in evening programs seems to be gradually becoming a general trend.
This trend of "borrowing power" from traditional culture has started from Henan Satellite TV's "Chinese Festivals" series. Starting from last year's "Lantern Wonderful Tour", Henan Satellite TV transformed the form of the evening party, integrated and innovated traditional cultural elements with song and dance programs, connected them in the form of scene reproduction and time and space roaming, reproduced a large number of elements related to Chinese festivals and folklore, and looked for the cultural style that belonged to Chinese traditional festivals themselves. This form was generally recognized by the audience after broadcasting, and was further carried forward by Henan Satellite TV, which opened the "Chinese Festivals" series since the Qingming Dynasty, and launched corresponding special programs during the Dragon Boat Festival, Qixi Festival, Mid-Autumn Festival, Chongyang and other traditional festivals.
Since the beginning of this year, Henan Satellite TV has added "solar terms" in addition to "festivals", jumping directly from nearly ten special programs throughout the year to 24 solar terms programs. Zhejiang Satellite TV also officially joined this time, based on the local characteristics of Jiangnan, the first spring equinox program includes Zhejiang's local Longjing Spring Tea, Hangluo Brocade, Yue Opera Opera, Celadon Ware Music, Longquan Sword Qi, etc., integrating the beauty of the festival with the rich spiritual and cultural traditions of the locality, showing the natural beauty of the solar term culture and the beauty of the Chinese culture.
The two David TV have made great efforts in traditional folk culture, using different cultural elements, but they can find their respective cultural roots inward. From "festivals" to "festivals", it is not only an increase in quantity, but also an improvement in the production requirements of high-quality programs. From the beginning of the "Lantern Magic Tour", Henan Satellite TV has successively launched underwater flying and grotto Kong are impressive, and the intense production rhythm of a program in almost two or three months has not led to water injection and quality decline in content. The first program of Zhejiang Satellite TV is also a blockbuster, exquisite stage effects and clever editing methods, a large number of artistic expressions left blank, it seems to be fully prepared for the momentum.
Even if the elements crash, there is no worry, the two programs have their own advantages and tastes. This rare cultural return actually originates from the rich and long traditional Chinese culture, which provides a steady stream of content nourishment for creators to pick up, this rich content treasure house, to give content creators enough cultural confidence, and there is no need to worry about homogenization and repetitive content. This natural explosive production method gets rid of the innate deficiency of the past domestic variety shows in the form and trapped in the mode, the inexhaustible traditional culture will not be repeated, as long as the creator really chooses carefully and can be fully used, the audience will not be aesthetic fatigue.
Extending from the festival, the extension of cultural programs in the past two years has also been greatly expanded, "Shangxin, forbidden city" and "debut!" Dunhuang", "The Most Beautiful Central Axis", "A Thousand Miles to Ride Alone" and other programs have been launched successively, showing the essence and connotation of traditional culture from multiple angles such as cultural relics and heritage applications, and also finding a balance between the market and word of mouth. The return of the national tide and the renewal of traditions expressed in cultural programs should also be in line with the natural sense of belonging and cultural self-confidence in the hearts of the Chinese people. For viewers, the demand for cultural programs is still strong, and the more such content, the better.
Source Beijing Daily Client | Reporter Li Xia Solstice
Edited by Jin Liwei
Process Editor Wu Yue