Memories kill! The 379 yuan Nokia mobile phone is out of stock again, so the replica is a good business?

Upstream News

2024-05-15 10:35Posted on the official account of Chongqing Upstream News

Last week, Nokia launched a new 3210 4G replica to commemorate the 25th anniversary of the 3210. Compared to the original generation, the replica has hardly changed much in terms of styling, but it has more color schemes and has also added support for 4G networks. Although the Nokia 3210 4G looks unremarkable, it has sparked a wave of panic sales across the network. Previously, Nokia's reproduction of 1100 4G will also achieve a total sales of 250 million in 2023, entering the top ten in the history of mobile phone sales.

Although the revival is a good business, it also seems to be not suitable for all mobile phone manufacturers. For Nokia, reviving is more of a reluctant move than an active choice.

The classic model sold out as soon as it went online

To the surprise of many people, not only did Nokia not withdraw from the mobile phone market, but a mobile phone launched by Nokia in 1999 will become popular again in 2024.

On May 8, Nokia released the new 3210 model. It is understood that the Nokia 3210 is a replica of the Nokia 3210 launched in 1999. In the promotional copy, Nokia deliberately connected this mobile phone with "retro", saying that "the millennium returns, let the new Nokia 3210 bring the memories of Y2K".

"Y2K" is an abbreviation for "Year 2 Kilo", which means 2000, millennium. Y2K is a popular trend culture in recent years, emphasizing color, with psychedelic, technological, and retro as the core.

Nokia 3210 has a total of three colors, and the launch price is 379 yuan. On May 10, Nokia said on Weibo that all three colors of the mobile phone had been out of stock, and then, Nokia said: "The factory production line is sparkling." The robbery will open at 8 p.m. on May 31. ”

On May 14, the reporter noticed in the Nokia Douyin flagship store that more than 22,000 people have made reservations for Nokia 3210, and it will go on sale at 20:00 on May 31. Nokia's JD flagship store has also opened a pre-sale channel.

Compared with the 1999 model, the Nokia 3210 has a larger screen, a thinner body, a built-in 1450mAh battery and 128MB storage space, can connect to 4G networks, and is equipped with a Type-C interface and a 2 million pixel camera. In addition, the machine supports functions such as Himalaya, Migu Music, Alipay, etc., which can realize basic mobile payment and entertainment functions.

At present, the phone has seen a premium in the secondary market. On the second-hand platform Xianyu, many sellers have listed prices of more than 450 yuan, and some even exceed 500 yuan.

Will you pay for feelings?

For the comeback of this classic mobile phone, netizens are full of Nokia feelings.

In 1999, the classic Nokia 3210 was introduced, and it became popular all over the world. According to the data, the Nokia 3210 is the second-best-selling mobile phone in the world ever, with a total of 160 million units sold, and the Nokia 1100 is ranked first, with a total of 250 million units sold.

Now the return of the replica version of 3210 4G,Compared with smart phones,The functions are not complete,The details page also introduces,The audience of this mobile phone is"Spare phone group"and"Student group。

But since Nokia's announcement, there has been a wave of "memory killing" on the Internet. A number of netizens shared their stories with Nokia: "My first mobile phone was the Nokia 3210, smart and smart. "I dreamed back to 1999, when I had just graduated from high school." "It's not a mobile phone, it's youth." "Full of feelings."

Under the related video of Nokia 3210, many netizens expressed "heartbeat". Some people also joked, "I'm more concerned about whether I can smash walnuts."

However, some netizens mentioned that the new machine is not practical, one is that Nokia 3210 4G does not support WeChat, even if it is used as a backup machine, it is not convenient; The second is that the 2.4-inch screen is more difficult for the elderly to read;Although it supports scanning code payment,But you need to use a smartphone to scan the code to log in before you can use it。

The revival has become Nokia's killer feature

It is worth mentioning that the current Nokia is already different from the mobile phone giants of yesteryear. Since selling its Devices & Services business to Microsoft in 2014, Nokia has pulled out of the smartphone market. Subsequently, in 2016, the Nokia brand was licensed to HMD. Therefore, to a certain extent, since 2016, the Nokia mobile phone we have seen is no longer the Nokia that dominated the global mobile phone industry in the past.

After taking over the Nokia mobile phone business, HMD has also launched several generations of flagship models, such as the Nokia 9 PureView, which is a flagship phone equipped with the Snapdragon 8 series flagship chip and a five-camera system. But in terms of word-of-mouth and sales, its performance is very average.

However, Nokia's momentum in the non-smartphone market is very strong, data shows that HMD Global (Nokia) has accounted for more than 90% of the world's non-smartphone market by mid-2020, mainly concentrated in India, Africa and other places. This performance allowed Nokia to find its home turf and begin to attack the non-smartphone market more violently.

Nokia's approach in the non-smartphone market is mainly to revert, that is, to get back the previous best-selling models, update some hardware and new network support, and make these models more attractive. For example, Nokia's revival of the 1100 4G will achieve a total sales of 250 million in 2023, entering the top 10 of the all-time mobile phone sales list.

Of course, Nokia's replica is also constantly optimizing according to the needs of consumers, such as the addition of mobile payment, so that users can at least meet their payment needs in the current era of e-wallets; Or upgrade to the USB-C port, so that you don't even have the right to borrow a power bank when you travel. Based on this, although the replica is a good business, it does not seem to be suitable for all mobile phone manufacturers.

For example, the replica version of the Xiaomi mobile phone 6, which is the most popular in the current mobile phone market, many users are quite satisfied with the shape, feel and use experience of this mobile phone, and if some performance and network can be upgraded, it may trigger a new round of rush to buy. But from a practical point of view, even if models like Xiaomi mobile phone 6 are equipped with the latest processor and 5.5G network, the audience is still relatively narrow.

In addition, for Nokia, the revival is more of a helpless move than an active choice.

Many old mobile phones focus on niche tracks

With the emergence of new smartphones, many former mobile phone brands may have been squeezed their market share due to lack of innovation, and they have to take a back seat. Where the hell did they go? The reporter found on the e-commerce platform that a number of mobile phone brands, including Nokia, Duowei, Motorola, Gionee, etc., still insist on surviving in the cracks, and most of them focus on feature phones below 1,000 yuan, elderly machines, student machines, etc.

For example, Gionee, the former star mobile phone brand, has not stopped production until now after it began bankruptcy liquidation in 2018. The reporter saw in its flagship store that Gionee mobile phones are currently on sale with more than a dozen mobile phones, with prices ranging from tens to hundreds of yuan, and a number of elderly machines are sold in tens of thousands.

Although these former giants are far away from the "rivers and lakes", the legends left in the "rivers and lakes" have never disappeared, and there are still people who are willing to pay for their feelings.

Upstream news is integrated from the Economic Observer, Jimu News, Shangguan News, Metro Express, and Cover News

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