Aaaah thank you CCTV dad, love to chase the party, I finally don't have to change the station to change the hand cramp days.
A channel switch key, just spend the beautiful night of May Fourth happily.
It should be said that this year's May Fourth Party was still very lively.
On the evening of the 3rd, Henan Satellite TV evening party took the lead, and on May 4, two more evening parties were opened successively: CCTV and Hunan Tv, each with its own strange tricks. But, this, is there still a choice? Follow CCTV to watch the party is good, CCTV party, when people have disappointed.
Whether the program is good or not, the audience's remote control is the most real answer: from Jin Chen Qiaoxin came out to sing the first song, the CCTV May Fourth Party did not come down from the second position of the national ratings that night, and finally the ratings were stable and broke one.
As for the Hunan Satellite TV party, at the beginning, it was not expected to surpass the CCTV party, but in this battle, Hunan Satellite TV still lost some regrets, and the ratings were not strong, but the quality of the party was actually leveraged.
The Henan Satellite TV party, which was broadcast for a day, also came up with a star-studded but wonderful party, but the ratings also suffered Waterloo and failed to counterattack successfully.
Overall, although the May Fourth Gala ratings war is not as good as the Spring Festival Gala and the New Year's Eve War, the new generation of star lineups of the party can be called the strongest in recent years, so the gains and losses of this ratings war also reveal the new rating code of the large-scale party in the post-traffic era: high-quality traffic stars are always the hard currency of the major evenings, but it has not been possible to decide the success or failure of the party.
As for the specific situation of this evening ratings war? Which star's show became the peak of the party ratings? Who is the new generation of party ratings codes?
Come, review together.
Ratings war: CCTV dominated as soon as it opened, Mango Tv only ranked ninth in satellite TV, and Henan TV did not break 0.2
From the perspective of scale alone, there is no need for too much suspense, and it can be basically concluded that the CCTV May Fourth Party can still rank first, after all, the program arrangement of the whole evening party is very wonderful, both traffic and outstanding youth representatives from all walks of life, from the audience point of view also covers the audience of all ages.
Sure enough, although CCTV did not start broadcasting until 8:15, the ratings of the start of the broadcast were already about 1%, and three highlight moments were also won.
The first highlight moment was Zhao Liying, Chen Weiting, Wen Qi and other choruses of "China Edge".
Zhao Liying is in a very good state in a Chinese-style white dress, the opera elements in the song are also particularly eye-catching, the entire show is performed, the ratings are steadily rushing to 1.1%, it can be seen that Zhao Liying is still a ratings trump card.
The second highlight moment is Tan Jianci's participation in the interpretation of "The Road of Tang Poetry", in which the audience follows Tan Jianci to complete a journey of Tang poetry, which has both a sense of mourning and not sadness that "the ancients and the present are like flowing water, and the bright moon is like this", but also with the pride of looking back at the splendid Chinese culture.
Reflected in the popularity of the ratings, it is the popularity of the evening party that continues to break 1, and the praise of the program is also very high.
The third highlight moment was yi Qianxi and Wu Dajing, Gao Tingyu, Ren Ziwei, Xu Mengtao and other sports athletes sang together, which not only raised the ratings again at the end of the party, but also created a wonderful picture of high-quality idols and sports idols on the same stage.
The final outcome is also inevitable.
Hunan Satellite TV broadcast it after 7:30 that night, ostensibly to seize the opportunity and avoid the sharp edge of the CCTV evening, but in this ratings war, seizing the opportunity did not play a substantial role.
The opening Jin Chen's underwater dance is amazing, but the ratings are only less than 0.2, the highest point of the party ratings is only 0.3, and finally the whole night rating is 0.25, only the ninth of the satellite TV, it can be said that it is far lower than the daily level of Hunan Satellite TV, from the ratings point of view, this party is of course a failure.
But that doesn't mean the party didn't go well.
On the contrary, I was actually amazed by this evening party of Hunan Satellite TV.
Just ask, have you ever seen such a Yi Qianxi? As the keynote speaker "dialogue" young representative figures in different periods, Yi Yanqianxi is handsome.
In addition, Jin Chen and Zhang Aoyue, Wang Shiyue, Liu Xinyu cooperated in the "Youth Storm" ice dance show, with ice as the boundary, using ice dance and underwater dance to interpret the youth spirit of the two eras fighting side by side, which is really burning! Jin Chen, who was held up by Zhang Aoyue with one hand underwater, was not beautiful?
Not to mention, Wan Qian, Zhang Xiaolong, Yu Haoming, Wei Daxun, Bai Yufan, Tong Mengshi, Xing Zhaolin, chen Yao starred in the "Youth Lecture Drama", constituting a gorgeous youth epic movie... People really have a feeling of blood boiling.
Is no one cute enough to be cute by Wan Qian, who plays a migrant worker?
In the short film, the actors transform into Chinese youth of different eras, scene after scene, the story of Chinese youth unfolds like a picture scroll, and the audience also proudly looks at our new China and embarks on the road of development step by step.
The story is moving, the performance is also very wonderful, you can see the intentions of the creator, but the ratings effect is so poor, it is really lamentable.
You know, even if mango station has gradually declined in recent years, losing its hegemonic position in satellite TV ratings, but the heat of the party has always been online, even if you do not invite any well-known artists, the light host can support the ratings, but this time the ratings are only 0.25, why?
The same is the underwater dance, henan satellite TV's underwater dance, which triggered the whole network to brush the screen.
The same is the "party blockbuster", CCTV in the past few evenings, whether it is Hu Ge or Liang Jiahui alone played a multi-angle party short film, have achieved excellent viewing results, Liang Jiahui This short film even won the peak of CCTV's May Night.
Why is it that when I came to Hunan Satellite TV, the quality was not bad at all, but the audience did not buy it?
The answer can only be a fixed impression of the audience.
Perhaps the audience's impression of Hunan Satellite TV programs, including Hunan Satellite TV's evening programs, is too deep, but they cannot accept the large-scale innovation of Hunan Satellite TV evenings, even if the quality of the evening is fully worthy of the audience's praise.
Even more lamentable is Henan Satellite TV.
In fact, in the past year, Henan Satellite TV gala has been trying to change the audience's fixed impression, inviting traffic stars to join again and again, trying to separate the party and the "Fantastic Tour" series, the last time the satellite TV Spring Festival Gala invited Wang Yibo to join, it did achieve good viewing results.
But this time the ratings failed to break 0.1, which proves that the success of the last time is more like a flash in the pan. Even if dozens of stars such as Yang Zi, Wang Yibo, Liu Yuxin, and hard candy girl 303 group were invited to join, the overall starlight was not inferior to the Hunan Satellite TV party, but the final ratings did not break the game.
In the end, there was only one winner in this May Fourth Party ratings war, that is, CCTV, but it did not mean that Hunan Satellite TV and Henan Satellite TV did not have their own highlight moments.
Ratings High: Zhao Liying's "China Edge" VS Yi Qianxi's Speech Moment VS Yang Zi and Wang Yibo's Oath Moment
Is the ratings "highlight" scene of the three parties consistent with your prediction?
The highest rating of the CCTV evening party may not be Zhao Liying's "China Edge", but from the perspective of the ratings pull effect, this program is definitely the highest of the night, and it is this program that raises the ratings of the party to 1.1 in one fell swoop.
In this moving chorus of Zhao Liying, Chen Weiting and Wen Qi, how many people were sung with "goosebumps"?
Live broadcast, and is the real singing, Zhao Liying's performance is too stable! Moreover, it also triggered a big discussion among netizens about Zhao Liying's appearance, which is the top-notch ratings effect.
There is a saying, Zhao Liying, who is dressed in a light and elegant white dress, stands in the center of the stage and gently sings songs with ancient style and ancient rhymes, with the gentle and clear beauty of the Eastern and Eastern beauties, how can she not move?
Coupled with the wonderful choreography and moving connotation of the program into the opera, the soaring ratings are inevitable.
If Zhao Liying's program is the program with the strongest soaring degree at the May Fourth Gala, then Yang Zi and Wang Yibo single-handedly created the peak ratings of Henan Satellite TV, and they had to give a "most unexpected surprise" award.
It must be said that although Henan Satellite TV's lineup was very strong throughout the night, and the program was also very careful, the final ratings high point still fell on the oath paragraph where Wang Yibo and Yang Zi appeared.
The ratings are so cruel, the audience will not care and do not need to care how much effort has been made for the program in front of and behind the scenes, the audience only needs to see the results, and the result is that wang Yibo and Yang Zi's personal appeal is indeed more attractive than all other programs.
Therefore, the peak ratings of Hunan Satellite TV appeared in the passage of Yi Qianxi's speech, which was also "unexpected and reasonable".
The performance of the four-character brother is indeed very good, as a speaker, the lines of each paragraph are very clear, each paragraph is very stressful, and it is also very youthful, not only fans, ordinary audiences also love to watch ah.
But I still feel the need to mention the underwater dance cooperated by Jin Chen and Zhang Aoyue.
There are two kinds of fairy stages, one is so hi that people are adrenaline rushes, and the other is beautiful enough to make people intoxicated.
When two dancers dance hand in hand underwater, they dance in a flexible way to present the emotional progression of the chaos of the ages to the awakening.
Jin Chen really looked like a fairy floating under the water, and when she stood proudly in the water on Zhang Aoyue's hand, it was like a rose blooming under the water.
The whole mood is so bad that I am poor.
Ratings password: The traffic is still valid, the inertia of the ratings is intensified, and the content is king
Judging from the results, the CCTV May Fourth Gala has become the king of the ratings war, and the leading edge is further increasing.
Under the strong ratings competition of CCTV, Henan Satellite TV was forced to start broadcasting a day earlier, and Hunan Satellite TV also broadcast half an hour before the CCTV evening, but in the end they all suffered ratings failures.
It can be seen that the tactical adjustment has little impact on the results of the evening ratings. The real key is the strategic level.
So what inspiration does this May Fourth Party ratings war bring to us?
The first is that the traffic is still valid. It is not difficult to see that in the special festival of May Fourth, the three evening parties invariably used a large number of high-quality traffic stars, and it was Yi Qianxi, Yang Zi, Wang Yibo, and Zhao Liying who won the ratings high point for the party.
Although in large-scale evenings such as the Spring Festival Gala, traffic stars are no longer "ratings passwords", in many specific moments, traffic stars still play a role that cannot be ignored.
But the premise must be a quality idol.
It can also be expected that in the future, the large-scale evening parties of major mainstream platforms will be more cautious in the selection of traffic stars, and high-quality idols such as Yi Qianxi and female stars like Jin Chen who will shine at the same time may become the norm.
As for who can use the stars to shine, it is up to each of them.
Second, as the TV audience gradually ages, the inertia of the evening ratings will become more and more solidified.
In fact, in recent years, a trend of domestic evening parties is: king-take-all. In the past, the ratings advantage was obvious, and it will become more and more obvious, and like Henan Satellite TV, it is difficult to continue to harvest the results, and even if it is as innovative as Hunan Satellite TV, it may also be frustrated in the ratings.
Innovation and breaking the game are always right, but how to innovate and how to break the game in order to avoid being too late is a test for all the party organizers.
The third point is that content is king.
On the surface, this sentence is meaningless and has been said countless times. But the question is: what is good content for the party?
It must be admitted that in addition to CCTV, the overall ratings of domestic evenings continue to decline, and this time Hunan Satellite TV and Henan Satellite TV's May Fourth Party ratings are cold, but it is only a performance in the general environment.
Because the old audience has gradually become aesthetically tired of singing and dancing with traditional stars, a new generation of audiences often only support their favorite stars.
But if you don't broadcast singing and dancing, how to innovate, how to create? It is useless to just make a good show, but also to make a good show that the audience loves to watch, in order to avoid ratings Waterloo.
There is no eternal rating password for the party, and the traffic is not a password, and the content that makes the audience shine is the ultimate kill.
Just as this era always needs youth, it is not young to be called youth, "you don't have to wait for the torch, you are the only light", this is youth.
"The trend of ambition is far away, and the poor mountains and the sea cannot be limited." Only when there is a party with a youthful spirit can there be a future.