Recently, VICUTU held a full-scene show of formal wear and a light and shadow fashion show at the Beijing International Film Festival. At the closing of this year's Beijing International Film Festival, with the theme of "Respecting the Beauty of All Things", VICUTU presents the brand's profound accumulation and forward-looking aesthetics in the field of high-end men's formal wear.
Focusing on the new brand strategy proposition of "full scene of formal wear", VICUTU takes the contemporary lifestyle as a clue to connect the new interpretation and exploration of the concept of "formal wear" in different vivid scenes: from high-quality formal wear that highlights the daily texture, to the mixed and matched aesthetics of seamless switching between work and leisure, and then to the sense of ritual of special moments, presenting three chapters of stories of "textured daily life", "Friday party" and "special day", expanding the concept of formal wear category and exploring future wear trends.
The series of products in this show are all using the VICUTU factory intelligent version library, according to each model's posture, size for rapid version matching and pushing, and according to the model's different body characteristics for product production, fully demonstrating the brand's international technological strength. In addition, for the diversified scenes of contemporary lifestyle, VICUTU brought a new combination inspiration that subverted the traditional concept of "formal wear", giving a vivid expression to the concept of "full scene of formal wear".
Echoing the 30-year history of the brand, this show creatively presents the "Remake Time Wardrobe" composed of 30 historical clothes, corresponding to 1994 to 2024, and deconstructs and recreates them according to the specific historical events and cultural elements of the year, so that each unique "Time Clothes" glows with a new artistic brilliance, so that the beauty of fashion and the unique charm of the times and culture are blended and sublimated here.
In terms of wearing form, inspired by the traditional costumes of ethnic minorities, VICUTU breaks through the limitations of the conventional and established wearing methods of accessories, and realizes the possibility of multi-part and full-scene wearing switching.
As the closing show of this year's film festival, VICUTU also laid a "dark line" of inspiration throughout this show. Many of the accessories worn by the show models are inspired by iconic elements from classic 1994 films. While showing the unique style of the VICUTU brand, it also evokes the audience's resonance with classic stories.
Based on 30 years of accumulation and exploration, VICUTU hopes to open a new chapter of the brand through this full-scene show, interweaving culture and art, integrating ingenuity and innovation, connecting the past and the future, light and fashion, nature and culture, and breaking through the inherent imagination of the boundaries of formal wear.