SHANGHAI, May 15, 2024 /PRNewswire/ -- On May 14, the 28th China International Kitchen and Bath Exhibition was grandly opened, and thousands of kitchen and bath exhibitors from around the world gathered together again. With its unique theme of "People-oriented, Lix-Friendly Future", LIXIL Group brought a series of humanized products and technological achievements to shine at the exhibition. Its century-old bathroom brand American Standard, carrying
Ruile wall-hung smart toilet、
Sile wall-hung intelligent toilet, gilt glittering hardware series、
Lingxi series shower, kitchen seriesand
Loewen seriesand other series of products came to the Kitchen and Bath Exhibition, demonstrating American Standard's enterprising spirit, safe and reliable quality and heart-warming design in the field of innovation, which perfectly interpreted the "Love Home. Love Life".
Innovative technology Empowering human-centered designIn this exhibition, American Standard is known for its consistent
"Reliable", "Dare to innovate", "Heartwarming" Three brand pillarsIn order to lead, the elements of humanized design, cutting-edge technology, interactive experience and brand culture wall were cleverly integrated into the booth design, presenting a double feast of vision and experience for visitors.
Tao Jiang, Head of LIXIL Water Technology Group Greater China, said, "'People-oriented' is an important cornerstone of sustainable development. American Standard has been deeply involved in the Chinese market for many years
Humanized design conceptIntegrating into every product and every service, we go one step further and focus on and meet the emotional needs and spiritual pursuits of consumers. We understand the growing demand for healthy, sustainable and high-quality lifestyles. To this end, we are committed to creating a beautiful, comfortable and loving home environment for them through innovative products and services. This is the core meaning of our theme of 'Putting People First, Enjoying the Future'. "
Left: American Standard China leader Huang Boping and his partners unveiled the American Standard booth. Right: Tao Jiang, leader of LIXIL Water Technology Group in Greater China, delivers a speech at the opening ceremony
The iconic "American Standard Red" color palette injected vitality and passion into the booth with its bright and dazzling visual impact and deep emotion for a better life. The booth is divided into four functional areas –
Inspiration suite areaCarefully create a number of life-themed spaces, such as boutique and five-star eco-friendly hotels, elderly care suites, exquisite apartments, smart elegant homes, intergenerational LOHAS homes, etc., to provide customized solutions for different life scenarios;
Highlight areaShowcasing American Standard's innovative technologies and latest products, including the Design Element Wall, the Technology Zone, and the Glittering Hardware Zone at the heart of the showroom, highlighting American Standard's innovative achievements and pursuit of product details.
Immersive living water interactive areaEnhance the visitor experience through the living water demonstration, allowing visitors to intuitively experience the excellent performance and innovative design of American Standard products;
Welcome areaThe living room and the main and secondary entrances are integrated, providing a comfortable space for business negotiations, media exchanges, and rest and relaxation, creating a warm and friendly atmosphere and conveying the hospitality of American Standard.
The four functional areas of the American Standard booth (top left: Inspiration Suite Area; Top right: Highlight area; Bottom left: Immersive Living Water Interactive Zone; Bottom right: Welcome area)
From color to layout, from technology to experience, every detail of American Standard's booth design showcased the brand's continuous pursuit of innovation and humanized design, from color to layout, from technology to experience, which not only allowed industry experts and visitors to experience the warm and loving brand attitude of American Standard up close, but also comprehensively demonstrated American Standard's advanced concepts and practices in "smart" technology.
Superior quality Create a better lifeFor American Standard, quality is the cornerstone of a better life. American Standard is committed to combining craftsmanship with innovative technology to provide consumers with every product that undergoes strict quality control and meticulous craftsmanship, and the strong product matrix on display is also a reflection of American Standard's strength.
Ruile wall-hung smart toiletCombining smart design with efficient cleaning performance, the simple and slim wall row design saves space and enhances space flexibility. It is equipped with advanced technologies such as Gemini Intelligent Control Platform and Weijing Jiezhi+ System to ensure a comfortable and healthy user experience. The breathing light prompts the product status, and the remote control and side smart buttons make it easy for users to adjust the water temperature, wind temperature and seat temperature to enjoy personalized comfort.
Smart wall-hung smart toiletOffering the ultimate in comfort and convenience, it features remote control, inverter instantaneous heating technology, heating up to 35°C in 0.2 seconds, and multiple cleaning modes to ensure hygiene and safety. The ringless design is easy to clean, the 3.5/5-litre dual-flush is water-efficient, and the curved seat design is ergonomic for a better sitting feel. Lexiangjing technology effectively resists bacteria and brings health protection to users.
Gilded glitter hardware seriesOn the basis of maintaining the Hengxuan and concise style of American Standard products, the unique color aesthetics are cleverly integrated into the accent color, bringing sharpness and vitality to the traditional hardware, and injecting personalized expression and emotional colors into the bathroom space, showing it in multiple dimensions
"Live at ease, shine brightly"product concept. Through the innovative tough color technology, the product not only visually brightens the color, but also shows excellent scratch resistance in durability, ensuring long-lasting and vivid colors, so that the charm of the bathroom space can stand the test of time. The gilt glittering hardware series is the perfect fusion of rational craftsmanship and perceptual aesthetics, which brings more diverse and personalized choices to consumers who pursue high-quality life, and also provides infinite possibilities for the design of bathroom space.
Lingxi series showerEach of the four models has its own characteristics to provide consumers with a personalized and comfortable bathing experience.
Curtain rain overhead showerThe small spout is designed to provide dense coverage and detailed wrapping, and the immersive shower experience brings emotional comfort, feeling the soft moments and rituals of life.
Overhead shower in the rainThe unique composite design structure is adopted to realize the shut-off and stop at any angle in an all-round way, eliminating the problem of dripping water after shutting off
。 Sensation multi-functional hand showerEasily switch between spray gun modes to provide a convenient and hassle-free shower and cleaning solution to keep your shower space clean.
Friction comb multi-function hand showerTurning the water into a fine comb to enhance the comfort of washing your hair at home, focusing on a high-quality bathing experience.
In addition, the American Standard
Kitchen seriesProviding a full range of water solutions, the faucet is made of Hengxuan plating material, combined with LIXIL's high-quality valve core, to achieve precise control and a variety of water discharge methods to meet diverse needs. The sink is made of food-grade materials and is equipped with a bottom deflector design for efficient drainage and keeping the kitchen environment tidy.
Loewen seriesThe product integrates humanized design, takes care of every detail of life, improves the visual effect of the bathroom space, and improves the convenience and comfort of use.
Top left: Ruile wall-mounted smart toilet; Upper middle: Schloon wall-hung smart toilet; Upper right: gilt glitter hardware series; Bottom left: Rhino shower (comb hand sprinkler); Lower middle: kitchen series; Bottom right: Rowan thermostatic triple water system
In the pursuit of innovation on the basis of continuous accumulation, and continuous breakthroughs in innovation, American Standard not only showcased the latest technologies and products in the field of kitchen and bath at the Kitchen & Bath Show, but also conveyed its appreciation for "Love Home. Love life" brand concept of deep understanding and unremitting pursuit. As Mr. Huang Boping, Head of American Standard China in Greater China, LIXIL Water Technology Group, said, "By exhibiting at ICE & WASH, we are demonstrating our deep understanding of innovative technology and human-friendly design, and how we can integrate these concepts into every product. In the future, we will continue to uphold the 'people-oriented' design concept, and provide consumers with more high-quality and humanized home solutions through continuous technological innovation and design breakthroughs, so as to jointly create a better and more comfortable living experience." "
Founded in 1875 and a century-old international bathroom brand under the LIXIL Group, American Standard has always pursued safe and reliable quality, with the enterprising spirit of daring to innovate and the heart-warming design as the brushstroke, to create an integrated bathroom solution that truly meets the needs of consumers. American Standard presents high-quality products with humanized design and innovative technology with the brand concept of "Smart Technology", and appropriately integrates technology into the daily life of consumers through the unique sanitation system, cutting-edge digital sensing technology, energy-saving valve core technology and constant temperature technology. The new brand proposition of "Love Life" helps consumers build the homes they love, pursue the lives they love, and build a better, cleaner, healthier and sustainable future for the world.
American Standard was one of the first foreign companies to enter China, having established a factory in China in 1985, and now has 6 factories, 11 offices and 1 R&D center in China, with nearly 600 dealer stores and home improvement showrooms across the country. With 39 years of experience in the Chinese market, American Standard has actively contributed to the construction of many landmark public construction projects such as the 2010 Shanghai World Expo and the 2022 Chengdu Universiade with its keen consumer insight and excellent product strength, and has become a strategic partner of real estate developers such as Country Garden and Greenland, and has been awarded the "Top 500 Preferred Bathroom Brand of China's Real Estate Development Enterprises" for 12 consecutive years.
美标在骊住水科技集团（LIXIL Water Technology）事业部旗下运营。
The LIXIL Group is a global leader in bathroom and home improvement, committed to enabling consumers around the world to enjoy a better home, no matter where they are. LIXIL is committed to improving the user experience through meaningful design, pioneering innovation, and a commitment to sustainably advancing society and creating a better life at home. The LIXIL Group owns many world-renowned century-old companies, including GROHE, American Standard, INAX, LIXIL Kitchen and many other outstanding international brands with a long history, cultural heritage and technological precipitation. Today, the LIXIL Group operates in 150 countries around the world, employs more than 55,000 people, and provides better homes to more than 1 billion people around the world every day.
LIXIL Group (TSE: 5938) is the listed holding company of the LIXIL portfolio.