When it comes to Toyota Xena, I believe most netizens are not strangers. Especially due to the price increase of the car, many people know about this Toyota MPV. And because of its non-"friendly" behavior, it has also led to the market to sing down the sales of this car. Especially when the previous sales came out, many people said that toyota Sai na was completely cold. However, what I did not expect was that the sales of Toyota Saina in January gave many people a slap in the face, that is, the sales of the car exceeded 5,000 units.
Seriously, don't think that 5399 new car sales are a bit low, in the MPV market, such results are enough to surprise people. In particular, the price of Toyota Saina is not low, its starting price has reached 309,800, and it is said that most consumers who choose Toyota Saina have bought medium and high-end models, that is, several products with a landing price of more than 400,000.
I believe that at this time, many netizens are curious, where is the good of toyota racing, why can it have such excellent results, is it really only based on Toyota's brand influence?
To tell the truth, Toyota's brand influence is indeed an important factor for many people to choose Xena, although Toyota is not listed as a luxury brand like Mercedes-Benz, BMW and other brands, but many people feel that the durability and stability of Toyota's products are beyond doubt. Just like the original choice of Prado, the 200,000-kilometer Mercedes-Benz and BMW are not cared for, but the 200,000-kilometer Prado is still bought, and even some people say that the Prado at this time is only out of the run-in period. Although it is a bit exaggerated, it is enough to illustrate Toyota's impression in everyone's eyes.
Of course, the reason why most consumers really choose Toyota Xena is because of the car's positioning and outstanding performance. First of all, in terms of positioning, in the current 350,000-450,000 MPV market, there are not many comfort MPV developed for home use, or it can be said that there are only a few. Domestic MPV needless to say, Trumpchi M8 can stabilize the 250,000-level MPV market has not been easy, Alexand, Odyssey because of the size, level of reasons, it is also difficult to rush into the 400,000-level MPV market, Buick GL8 is completely locked in the field of commercial vehicles, although there are many households, it is difficult to change the public's impression of it. For consumers with a budget of about 400,000, it is difficult for everyone to accept the Buick GL8. Therefore, in terms of product positioning, Toyota Xena can be said to have no opponents.
In terms of product strength, although there have been some doubts about toyota saina materials and other aspects on the Internet before, combined with the current products and prices, Toyota saina is still attractive enough, otherwise there will not be so many people who choose Toyota Saina. Of course, more consumers choose this car because of its previous market performance. In particular, the power of the 2.5-liter hybrid system makes this MPV even more attractive. At least for consumers who care about fuel consumption, comfort, space, and durability, Toyota Saina has too many advantages. Therefore, it is not surprising that Toyota Saina, one of the current home MPV ceilings, is popular.
At the end of the article, you may wish to talk freely about the excellent sales of Toyota Racing, what do you think?