In the past 2021, the pickup truck market has ushered in 33 models on the market, and 11 new products have been unveiled. Last year was also a year of concentrated outbreak of customized and special-installed pickup trucks, and the special-installed models derived from high-end pickup trucks and passenger pickup trucks not only achieved product performance enhancement, but also realized circle-breaking marketing in the industry.
By combing through the special edition models of last year's high-end pickup trucks, and carrying out corresponding product classification, including customized pickup trucks with off-road attributes, customized pickup trucks that meet the needs of pan-outdoor users, and customized pickup trucks that cater to the crowd of traveling and self-driving users. I will also make some interpretations through this article.
Off-road properties customized version of the model
The non-load-bearing body structure with girder, equipped with time-sharing four-wheel drive hardcore configuration and large approach/departure angle/longitudinal pass angle, etc., make the pickup truck an ideal off-road weapon, and we can often see all kinds of pickup trucks in various off-road activities and even some large-scale off-road events. After buying a conventional mass-produced pickup truck model, off-road enthusiasts will generally modify and upgrade their products in order to achieve the improvement of product performance.
In view of the pain points of off-road user groups, pickup truck manufacturers have launched corresponding customized models as early as a few years ago, but the marketing gimmick value of customized models was higher at that time. At present, with the continuous expansion of the passenger population in the market, the continuous increase in high-end passenger models and the rising demand of off-road circle users, the customized version of off-road attributes in the market has attracted more attention.
During the 2021 Shanghai Auto Show, the Great Wall pickup truck luxury unveiled five guns and three bullets series products, forming the strongest pickup truck aircraft carrier lineup on land, of which artillery, black bullets, dragon shells and fire bombs have become the representative of off-road attribute customized pickup trucks. Taking the artillery as an example, the car adopts a single-row double-door short-shaft design with a wheelbase of only 2745mm, and makes it a powerful off-road pickup truck with the application of hard-core equipment such as off-road kits, off-road tires, time-sharing four-wheel drive and front and rear axle differential locks.
Last year's off-road attribute customized pickup truck in the market also included the Great Wall Gun Everest Edition, Zhengzhou Nissan Ruiqi 6 Off-road Edition/Crossing Edition, SAIC Maxus T90 Bull Devil King, JIANGHUAI Humpty Dumpty Bobcat Edition and so on.
Pan-outdoor customized version of the model
In the passenger population, the pan-outdoor crowd represented by fishing/lua, cycling, motorcycles, etc. also has a high demand for pickup trucks, especially high-end passenger models. This type of consumer group is a new increment in the pickup truck market, which helps the development of passenger car industry to accelerate.
The Great Wall Gun Wild Fishing Edition and the Great Wall Locomotive Gun are customized models launched for users of the pan-outdoor circle layer. The Cargo Box of the Great Wall Gun Wild Fishing Edition realizes the easy storage of fishing equipment and the separation of dry and wet items, and the full-coverage gantry is equipped with a large number of extended fixed points, and the large-angle side tent also provides a larger and more comfortable shading area for outdoor fishing.
The locomotive gun pickup created by the Single Row of Great Wall Gun is aimed at the locomotive user population, which has a 2475mm ultra-long cargo box and can achieve a carrying capacity of 1.4 tons. At the same time, the whole series is equipped with cargo box ramp ladder slots, providing two optional locomotive frames for single and double vehicles, and the locomotive frame adopts a high-strength winch slide mechanism, and through the remote control winch, a single person can easily complete the loading and unloading of the locomotive. In addition, the car also has a 2.5-ton trailer qualification, trailer pick-up port and trailer installation port, making outdoor travel more convenient.
Traveling self-driving customized version of the model
In the face of the popularity of self-driving trips in recent years, the number of caravans customized and modified by pickup trucks has shown an increasing trend. The launch of the Great Wall Travel Gun last year and the unveiling of the innovative version of Zhengzhou Nissan Navarre Travel brought new choices to the use of cars for the self-driving crowd.
Among them, the Great Wall Brigade Gun is a comprehensive product that focuses on off-road + sojourn attributes, and its core highlights focus on the new development of the cargo box function. Through the expansion of the internal space of the cargo box, the car creates the space of the internal double bed, and the inlaid kitchenware space equipped with the effective fixation of the items is realized, and the side of the car is equipped with side accounts, washing pools, refrigerators and other equipment to meet the overall needs of outdoor life.
Zhengzhou Nissan Navarre Travel Innovation Edition is a self-driving travel customized version developed on the basis of the current Navara pickup truck, and the appearance and interior of the vehicle are equipped with multiple sets of customized decoration kits to make the car more cool. In the tail box part of the vehicle, the car has also been customized to expand the modification, including equipped with a cargo box push-pull pallet, a rear roller shutter flat cover, a multi-functional expansion rack and a roof tent, which can meet the needs of outdoor travel light off-road vehicles.
summary
On the basis of meeting the needs of diversified car use, the official customized version of the model has the corresponding regulatory qualifications, can be legally licensed, and solve the problem of annual inspection of subsequent car use. With the launch of various customized models, it not only continues to increase the user's attention to pickup trucks, but also helps the process of high-end passenger use of pickup trucks to accelerate.
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