Her economy has always been a major segment of the consumer market. According to the CBNData data report, the size of the female consumer market has exceeded 10 trillion, and the penetration rate in the field of integrated e-commerce has reached 84.3%. Especially with the advent of The 3.8 Festival, many female consumers will choose to buy the goods they want to "treat" themselves.
Traditionally, female consumers tend to prefer to choose goods around their daily lifestyle. Beauty and clothing, food and home are common options in their "shopping cart". In recent years, however, "hardcore" goods such as auto supplies have also gradually climbed in women's consumption.
The proportion of female car owners has increased, and the value of the controlled explosive products has been reduced to the store more surprising
The proportion of female car owners in China has been growing since 2010. According to the data of Jingdong Automobile, in 2021, the proportion of women in the number of online auto supplies transactions in Jingdong increased by 3.3% year-on-year, while the proportion of women who are highly sensitive to automobile consumption promotions reached 60.9%.
Combined with the growing consumer demand, as well as the female diversification, face value control of the consumption characteristics, Jingdong Automobile and major car brands, not only for female car owners to provide female car owners with every 200 minus 20 yuan, full 299 minus 100 yuan and other value-added benefits, but also to preferentially select the car peripheral goods loved by female car owners, such as pink driving recorders, card car mounts, hanging ornaments, etc., while purchasing designated goods can also win a limited number of surprise small gifts.
At the same time, more than 1,400 Kyo-Tokyo Car Clubs in 163 cities across the country also provide free glass water service for female car owners who arrive at the store on March 8, and provide preferential activities of 200 minus 20 yuan in car maintenance and maintenance. The Beijing-Tokyo Car Club in beijing will send a delicate rose to the female owners of the store to fill the atmosphere.
The whole vehicle is purchased at half price the big brand motorcycle 99 yuan a day
"Ride my beloved little motorcycle ~ it will never get stuck in traffic ~" With the rapid development of motorcycle culture, more and more sweet and cool girls have joined the motorcycle rider team. On March 8th, Jingdong Automobile and the Dream Motorcycle Riding Equipment Life Hall located in Gaobeidian, Beijing, launched a test drive rental activity, female motorcycle riders arrived at the store, you can rent Kawasaki, BMW, Ducati and other daily rental costs of more than 1,000 yuan of big-name motorcycles for 1 day, spend a cool 3.8 festival.
In addition to super cool motorcycles, during the 318 festival, the purchase of electric vehicles can enjoy up to 700 yuan full reduction, and the purchase of helmets, knee pads, clothing and other riding equipment, there are also 200 yuan minus 20 yuan discount. In addition, Jingdong Automobile has also launched geely half-price cars, test drive lottery, car purchase gifts and other multi-vehicle preferential promotion activities, providing more high-quality choices for female car owners who intend to buy a car.
At present, the business scope of Jingdong Automobile covers vehicles, motorcycles and equipment, two-wheeled travel business and services, auto supplies and services, Beijing Tokyo Auto Club chain service stores, B2B accessories supply chain services, automotive omni-channel supply chain services and other businesses, creating a "goods + services" one-stop automobile consumption model, providing female car owners with a more professional and more assured car selection, car purchase, car use, car repair consumer experience.