From the policy products represented by Zhidou in the early rise of the new energy market, to the Hongguang MINIEV once again pulling up the heat of the micro pure electric market segment, the changes of the times have changed the name of the hot-selling models, but they have not allowed the mini-car to develop into a high-end boutique market segment. Although it is now in the outlet period, in the context of consumption upgrading, the demand for micro pure electric scooters by young people is no longer just cheap. In other words, the hot sales of "Hongguang MINIEV" are not worth reveling, and the micro pure electric vehicle that can really improve the quality of life is the future development direction. However, there are very few products on this road today.
The "Lone Brave" in the Micro Pure Electric Vehicle Market
While almost all independent brands are seeking brand upwards, the development trend of the micro pure electric vehicle market is somewhat out of place. Models with a price of 20,000-30,000 yuan have become the most popular products, which is obviously not in line with the meaning of brand up.
There is no doubt that any car company can build a pure electric vehicle model of 30,000 yuan, but when the demand for high-quality travel of young people is more and more intense, creating boutique models with higher prices or higher value is the core point of the sustainable development of independent brands. After all, the manufacturing costs compressed by the low price will inevitably make these models different from the actual expectations of young consumers in terms of quality. In the long run, it will also make the brand image and grade decline.
But no matter which industry will have such a phenomenon, some brands compromise with sales, and some brands are willing to face difficulties. In the micro pure electric car market, the only products that can be called high-end positioning and attach importance to high quality may be Chery New Energy Ant, just like the recently popular song "Lone Brave", Chery New Energy Ant is a lonely and brave explorer on this road. But today's Chinese auto market needs a bold and powerful model like The Little Ant.
How is the ceiling of a pure electric trolley made?
Continuously harvesting more than 250,000 users and continuously expanding the ant powder community, we can not overstate the ceiling of Chery New Energy Ant as a boutique pure electric car. Especially after the listing of the small ant sweet powder model, this dominance has become more solid. Deeply focusing on users and meeting the high-quality travel needs of users, based on this starting point, the small ant sweet powder model ushered in as many as 168 comprehensive upgrades.
In the face of more female consumers, the small ant sweet powder model has made sufficient efforts from the color of the body, whether it is the youthful and energetic color choices such as red, yellow and pink, or the ingenious color system naming such as "vitamin C yellow" and "sweet peach powder", which are very in line with the trend of young consumers. At the same time, the abundance of choices also allows consumers to have more ways to express themselves.
But just like the lipstick of female users, color is only one aspect for them to choose, although the color number of high port red is easy to find low-cost flat replacements, but the synthetic chemical paint is obviously unable to replace the pure plant ingredients, and the real sense of high quality comes from the details hidden deeply.
The little ant sweet powder model has a brilliant beauty at the same time, but also really achieve both inside and outside repair. More trendy, high-quality design elements have been added inside and outside the vehicle, whether it is the wheel shape or the interior panels, which are unique. For example, the addition of three kinds of material trim panels, imitation wood grain trim panels, colorful veneers and piano baking paint trim panels, as well as the sweet and quiet "Dream Charm Blue" color scheme, or a large area of soft touch materials and skin-friendly seat fabrics, are highlighting the pursuit of high-end sense of small ant sweet powder.
In addition, the small ant sweet powder model adds the electric adjustment of the main passenger seat on the basis of the original easy-entry electric seat unique to the same level. Coupled with the rear seats that support the 5:5 ratio of the overall reclining, the Little Ant Sweet Powder model allows every little sister wearing a skirt and handbag to enjoy the comfort of flexible space with ease and ease. At the same time, the 10-inch high-definition LCD large screen with the function of the full-time interconnection system realizes the functions of AI intelligent voice interaction, Baidu CarLife mobile phone interconnection, remote control and other functions, without bowing down to operate, without getting on the car to endure the cold /heat, which is the real sense of high-quality travel.
However, stacking materials and configurations are not "high-end" in the true sense, and using technology to empower products is the real meaning of upward quality. At this point, the little ant sweet powder model is once again ahead. Born on the @LIFE platform, the Small Ant Sweet Powder model adopts the unique aviation-grade all-aluminum body frame + polymer composite outer covering of the same level, which often appears on the performance car to give the Small Ant Sweet Powder model an innate performance and safety advantage. Coupled with the provision of 301km/408km two endurance versions, fast charging/ slow charging / car charging cable three charging methods, as well as the car mobile phone wireless charging, small ant sweet powder model so that mobile phones and cars, there will be no more power anxiety.
The title of "Best of the Year" is added
You don't have one yet?
In the past 2021, the new energy vehicle market is facing multiple crises such as subsidy decline, "lack of core", "battery shortage", etc., but Chery New Energy has achieved a year-on-year increase of 122.3%, especially the "boutique pure electric car" ant, which is constantly refreshing the highest monthly sales, with cumulative sales reaching 77,003 units throughout the year and ushering in the milestone moment of cumulative production and sales of 250,000 units.
The success of Chery New Energy Ant is inseparable from its high-quality materials and obvious technical strength of the same level, and at the same time, it has formed a clear difference with many products of the same level on the market. This has also allowed Chery New Energy Ant to win numerous awards since its listing, and in the annual appraisal of the "Jinchi Award", Chery New Energy Ant, which once again won the annual best new energy vehicle award, has won the industry's affirmation through its own hard verification strength.
In addition to the strength of hard-core products, Chery New Energy's long-term marketing method of deeply focusing on the user circle is also the key to the success of Small Ant. For example, through color marketing, co-creation tide reform, cross-border circle breaking and other creative marketing that caters to the preferences of young people, small ants have truly entered the lives of young people. These highly engaging forms of activities and exciting marketing content allow young consumers to understand the product advantages of Small Ant in the simplest way in the trendy and innovative gameplay they are most accustomed to.
At the same time, Chery New Energy is also working hard to solve the problem of car purchase caused by the decline in subsidies for consumers. After the 30% policy of the national subsidy slope was determined, many new energy models have introduced price increase measures, and many consumers are also raising new concerns: which one to buy? How much to buy? Is it worth buying? However, Chery New Energy adheres to the policy of "no price increase, more price release" (time-limited policy, specific to the official activity time), and does not increase the price on the slope, which is the warmth brought to consumers by the small ant sweet powder.
Uncle Che summed up
2021 is a year of opportunities and challenges for Chery New Energy, and Xiao Ant has also achieved the milestone of multiple monthly sales of more than 10,000 units and a cumulative sales of 250,000 units in this year. As an explorer in the high-end boutique micro pure electric vehicle, the small ant sweet powder model is lonely and brave, and the fruitful results of this year are the best praise for the small ants. I believe that in 2022, the small ant sweet powder model will be able to achieve another good result!