It rains every day in Hangzhou these days, and it happens that a BMW iX came at this time.
It was supposed to take a set of beautiful photos, but the rain outside was too heavy, and Brother K could only make it up in the car wash room.
So the question is, why did Brother K shoot in the car wash? (Note the details of the picture below)
Back to the point, the iX is BMW's current electric flagship, positioning medium and large SUVs, priced at 74.69-99.69 million yuan.
Although the iX is BMW's blockbuster product this year, but u1s1, this car is still quite marginal in the country.
Brother K asked about the sale by the way, the current number of new car orders is about 5 units, and the quota is also very small.
User portraits, most of them already have a car at home, choose this iX or for the sake of early adopters, which is quite close to the audience of Tesla Model X.
I simply touched the function of this iX, and after understanding it, I probably knew the reason for it.
Although BMW is very careful on this flagship, it does not meet the actual needs of consumers.
In other words, this car is BMW's "science and technology crystallization", and the role of the vase is greater than the actual.
For example, in order to reduce weight, carbon fiber composite materials were added to the frame, and the strength was better than steel.
However, doing so will also increase the cost sharply, and eventually become a brick on the pyramid.
And a single 100kWh battery pack weighs up to half a ton, which is a bit stretched for the tram.
iDrive8 performed quite eye-catching in the previous conference, and it has a strong Internet flavor.
Originally it was a good thing, BMW finally started on the intelligence of car technology, but the actual experience?
It's not satisfactory... For example, the animation effect is not good, and the sliding is slightly stuttering; in the past, the advantages of iDrive's convenience and ease of understanding were consumed by a sub-menu.
Because of the cancellation of the physical buttons, all functions have been tucked into this 12.3-inch central control screen, which is a bit too bloated. For example, the seat angle can be adjusted in the car machine, in fact, it is not necessary.
The localized Tencent Mini Program is implanted in the car, which is quite rich in functions; and it natively supports 5G transmission, and the vehicle network also applies gigabit network technology that transmits up to 30Gbit.
If you really think that the car machine is too complicated to use, BMW also leaves you a back road, connected to the own CarPlay or CarLife.
When others fiddle with tracks and performance data on electric vehicles, BMW puts the focus on environmental protection.
Do you think it's magical? I also find it magical.
The fabric/microfibre part of the interior is made of 50% recycled polyester fiber, and the carpet floor mat is made of 100% recycled nylon.
The reputation of advocating environmental protection was earned by BMW, but the cost eventually rolled over to consumers.
Having said that, let's experience this luxury tram again.
BMW used many new design elements on the iX, and the overall rough cut design looks like one.
The double kidneys of the front face are the focus of everyone's discussion of beauty and ugliness, and brother K is used to watching anyway.
The light group is currently the narrowest and longest headlight produced by BMW, but the shape can no longer be seen as BMW.
In particular, the two disconnected day lights above are still the most classic of the 3 series angel eyes on the side.
Ps.iX comes standard with LED headlights, which can be optionally equipped with laser headlights.
BMW believes that electric vehicles do not require users to maintain and repair themselves, so they canceled the traditional open and closed cover, and only the blue sky and white cloud logos on the front of the car can be opened.
When opened, it is the inlet of the glass water, which is really ingenious.
The frameless door is quite personal on a medium and large SUV, that is, the shape is not as dynamic as the coupe.
Did you notice the crystal on the door panel? It is the adjustment button of the seat, which is placed on the door panel like the Mercedes.
This is the second time I have seen the shadow of a Mercedes benz on a BMW!
In order to reduce wind resistance, like many peers, hard-hidden door handles are used.
However, BMW did not copy it, but made a cutout inside and put an electronic switch. Of course, there are mechanical keyholes reserved in the corners, which can be found by opening the cover.
This is done to prevent the icy door handle from popping out in winter.
The black door frame is a carbon fiber composite material, which can tell the small partners of the peers that there is a reason for the high price!
The designer made a blunt angle treatment on the C-pillar, as if paying homage to the classic Horns corner.
U1s1, which is the most iconic BMW design besides the logo.
The front and rear logos of the iX are quite large, visually measuring 1.5 times the ordinary car logos, counting the blue circle outside, it should be 1.6 times.
The taillights are also the narrowest BMW, good guys, before and after also echoed on?
The interior has been said several times in previous articles, and it is not the same.
The color of the big joint screen is very bright, and the picture quality is also very delicate, the reason is that the OLED material is used, and it does not cost money!
BMW pipes this interior design concept called "Loft on Wheels", which means wheeled parlor.
So it doesn't pay attention to pure movement, the cockpit is wide and large, leaving as much space as possible to the air.
The dashboard and the center control are separated, and the co-driver's foot can reach the main driver, but Brother K does not recommend this, which is not safe at all!
This suspension control panel is also quite ingenious, and there is also a wooden board embedded in it, which is very advanced!
The iDrive crystal knob is quite heavy to the touch and very textured. And there is no resistance, it is easy to spin, and even a little decompression.
As mentioned above, this is made according to the concept of "parlor", so the seat is also very wide, not as tight and wrapped as an ordinary BMW.
Sitting up is not very hard, the material is fabric, well, for environmental protection!
The rear space is decent, after all, it is a medium and large car. If you evaluate by the standard of bench sitting, the back row is quite large.
The air conditioner outlet in the middle was hollowed out below to give the middle row passengers a corner, and the details were praised.
There are two Type-C charging ports on the back of the front seat, both left and right, and the grab charging ports should not appear on the iX.
The trunk is quite deep, and it also uses a material similar to flocking, which is very advanced.
However, limited by the body design, the width is not ideal, after all, it is a living room, and it is not a mobile warehouse!
The dynamic part has to wait for the next time, because the time is more urgent, and Brother K is too late to try.
First of all, the parameters, iX has three versions in China, namely xDrive40, xDrive50 and M60.
The total power of the xDrive40 motor is 240kW, the total torque is 630N·m, and the CLTC pure electric mileage is 455km; the total power of the xDrive50 motor is 385kW, the total torque is 765N·m, and the WLTP pure electric mileage is 630km; the total power of the M60 motor is 455kW, the total torque is 1100N·m, and the WLTP pure electric mileage is 566km.
To sum up simply, BMW iX has accumulated a lot of traditional manufacturers' luxury heritage compared to Model X, but it is still inseparable from the category of "big toys", and its practicality is a little inferior.
If you really want to buy, it is recommended to wait until the diving reaches 500,000 before starting.
Here's the car that Brother K has picked up
Whether it's spit or recommendation
We all gave our thoughts frankly
New attention to the car friends can look at it again!