More than a year ago, Brother K sent an article "Evergrande cars can sell well, I do a box of Evergrande Ice Springs!" tweets.
PPT car construction has seen a lot, once built 6 units I am still the first time to see!
Coupled with the platform, technology, car-making qualifications, factories, etc. of "buying, buying and buying", the four big characters of "Hengchi Automobile" are full of unreliable writing. On this kind of beginning to explain the ending, Brother K has seen a lot.
After 20 months, has Evergrande Automobile gone out of business?
No, people are still alive and well, not only under the "three months to complete the mass production" battle book, but also to find their own back road, the last link of the vehicle industry chain to open up.
If Hengchi really mass-produced, then after 3 months I will have to dry a box of Evergrande Ice Springs...
Explain the above sentence, even if Evergrande Automobile is built, it must be sold, right? Only by selling it can we return to the capital to fill the pit of Evergrande Real Estate. In a sense, Hengchi is the hope of the whole village.
But are there really consumers who buy it? I mean 1 million consumers.
This is Evergrande's own words, in 2025 is expected to produce and sell 1 million units, Geely Automobile last year's production and sales of 1.32 million units. This may seem like an impossible task at all.
Until recently, things quietly Mimi took a turn for the better!
In March this year, Hengchi New Energy Automobile Sales Co., Ltd. was established, and its registered address was in Tianjin. The company is mainly engaged in charging and replacing business, but it also covers online reservation taxi operation services. It's ride-hailing.
Five days ago, another Evergrande sales company was established, and its business scope also covers online ride-hailing services.
Understand all understand Ha, Evergrande car has not yet been mass-produced, has found a way back for themselves.
Simply put, it is to set up a travel company of your own, and then sell the car to the travel company with your left hand and right hand, so that you will not only have sales, but also make a wave of driver money.
This type of operation is not a new thing, earlier a wave of Lifan engaged in Panda shared cars, and now Geely, SAIC, Great Wall and other domestic giants are engaged in their own travel companies. There are many categories, such as Geely's Cao Cao Travel, SAIC's Xiangdao Travel, FAW, Dongfeng, Chang'an Joint Venture T3 Travel, etc.
For car companies that already have sales scale, engaging in travel companies is equivalent to opening up another new business, which is regarded as the industry's outlet period. For Mengxin car companies, it can also promote the landing of the industry and put vehicle manufacturing on the right track as soon as possible.
For example, the new car-making forces such as Weima and Nezha have entered the travel market early, and they have first laid a solid foundation before they can turn back to the passenger car market.
In this way, Hengchi does not have to worry about the car it makes cannot be sold, but it is better to worry about whether it can be mass-produced on time and ensure the yield rate.
Since the "mother's fetus to college" has been arranged, what car does Evergrande really want to launch?
The answer is Hengchi 5!
Judging from the planning in the following figure, this should be the cheapest and most promising car of Hengchi, and it is natural to give priority to the production of this car.
I haven't eaten Evergrande's melon for a long time, and you may not know that this car has completed a remodel before it has been mass-produced.
The new show car looks like this, and the front face has been changed. To say that the initial version was designed by the Nakamura Shiro team, I still believe, and now this set of galloping, Nezha the same model I must not believe!
Could it be that Mr. Nakamura has come to China for further study?
Briefly introduce Nakamura, the Nissan of Ghosn's era is almost all Nakamura's works, such as Nissan 350Z, GT-R R32, Tianlai, Xuanyi, Qida, Qashqai and so on.
His design style belongs to the kind that is not stunning at first glance, and the more you look at it, the more enduring it becomes.
The vehicle style of Hengchi 5 is also close, and it is not visible that it is more colorful, but it is not ugly. The interior K brother stared at it quite like this, and the material of the exhibition car was not less than Ben.
Before Brother K didn't know what the central control screen of Hengchi 5 looked like, now I know, like EQS!
The rear seating space is also OK, and the Hengchi 5 positioning is a compact SUV, but the size has reached the X3 level.
In terms of power, the comprehensive power of Hengchi 5 motor is 150kW, the comprehensive torque is 345N·m, the CLTC cruising range is 602km, and the acceleration time of 0-100km/h is 7.8 seconds. u1s1, this set of power performance is quite good, taking into account the endurance and performance, it depends on the chassis tuning.
As for the price of the new car, from the exposed news, the price is between 150,000-240,000.
OK, the information about the car will be talked about here first, Brother K gives you a whole idea ha.
Before we all called Hengchi PPT car building, but from the current trend of Hengchi, the road of car building has to go down, and the aperture of a wave of money can not be more than 2 trillion ah.
According to Evergrande's own words, it is called the transformation from real estate to automobile manufacturing.
To this end, Xu has begun to pay for Hengchi blood transfusion from his own pocket, as well as the suspension of core management, R & D personnel to take options, etc., the purpose is to achieve Hengchi 5 mass production as soon as possible.
The benefits of this are multifaceted, such as the recovery of market value and the opening of pre-sales to withdraw funds.
As for who to sell the product to, in addition to the previous ride-hailing path, there is also a potential user market of 12 million.
Evergrande can put advertisements in the elevator of its own real estate!
Advertising slogan K brother all think well, buy a good car, choose Hengchi! Buy a good car, choose Hengchi! Buy a good car, choose Hengchi!
Played 24 hours a day, each time recited 3 times in a row, the effect is excellent. Actors can please Xu Dongdong.
Here's the car that Brother K has picked up
Whether it's spit or recommendation
We all gave our thoughts frankly
New attention to the car friends can look at it again!