Great Wall Motor: Last year's revenue exceeded 136.3 billion yuan! Euler sales soar 140%

Recently, Great Wall Motor Co., Ltd. released its 2021 performance report. In 2021, Great Wall Motor's total operating income was 136.317 billion yuan, an increase of 31.95% year-on-year, and its net profit was 6.781 billion yuan, an increase of 26.45% year-on-year. Great Wall Motors is accelerating its transformation to a "global intelligent technology company" and has officially released its 2025 strategy to further promote the new track of electrification and intelligence.

The average price of bicycles exceeds 106,400 yuan

In 2021, Great Wall Motor's total operating income reached 136.317 billion yuan, an increase of 31.95% year-on-year, and net profit was 6.781 billion yuan, an increase of 26.45% year-on-year. The average selling price of bicycles exceeded 106,400 yuan, an increase of 14.50% year-on-year. It can be said that the performance of Great Wall Motors last year was comprehensively improved, which is closely related to the continuous release of potential energy of its product matrix.

In the past year, Great Wall Motors has continued to adhere to category innovation, creating a new era of "tide brand, tide product", promoting the establishment of the tank brand and the global debut of salon cars, and launching more than 30 new products such as Haval Red Rabbit, Haval Divine Beast, Wei Pai Mocha, Wei Pai Machido DHT-PHEV, Wei Pai Latte DHT, Tank 300 City Edition, Tank 500, Euler Good Cat GT, etc., so that the brand has always maintained the market terminal heat.

In 2021, Great Wall Motor sold more than 1.28 million new vehicles, an increase of 15.2% year-on-year, and exceeded one million sales for six consecutive years. Among them, the cumulative sales of new energy vehicles are 137,000 units, accounting for 10.7% of sales, which is close to the penetration rate of new energy vehicles in the overall market. In terms of overseas markets, Great Wall sold 143,000 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales.

Among the sub-brands, the Haval brand sold 770,000 vehicles in the whole year and still occupies the top camp of the domestic SUV market. The Euler brand sold 135,000 vehicles last year, an increase of 140% year-on-year, especially in December, when sales exceeded 20,000 units for the first time, and has entered the first group in the domestic new energy vehicle market. The high-end brand Weipai sold 58,000 vehicles in the whole year, and the cumulative number of users exceeded 450,000. After independence, the tank brand delivered 85,000 units throughout the year, accounting for more than 50% of the market share of hardcore off-road vehicles; Great Wall pickup trucks have maintained the first domestic and export sales for 24 consecutive years, with sales of 233,000 units in 2021 and global cumulative sales exceeding 2 million.

This year, the Great Wall will usher in the new energy products

In the past year, Great Wall Motors has been making continuous efforts in the new track of electrification and intelligence. And in the new year, their operations will be even greater. In terms of intelligence, Great Wall Motors will continuously improve the level of product intelligence on the basis of the coverage of Vehicle Networking applications of Haval, Weipai, Euler, Tanks and Great Wall Cannons, and continue to expand the circle of coffee intelligent ecological alliance, the number of coffee intelligent partners will exceed 150, and together with the layout of intelligent ecological industries such as Horizon, accelerate the research and development and mass production of Great Wall Motors' intelligent vehicles.

In the field of electrification, in 2022, Great Wall Motor Dayu Battery Technology will be applied to its new energy series models to improve the safety level of power batteries; cobalt-free batteries will be installed on more models, promoting the trend of cobalt-free power batteries.

Moreover, Great Wall Motors will usher in the new energy vehicle product year, and new products such as Euler Ballet Cat, Euler Punk Cat and Euler Lightning Cat will be released; at the same time, Weipai will also be fully new energy. Lemon hybrid DHT and hydrogen energy related technologies will continue to land to help low-carbon travel. The 3.0T+9AT/9HAT super powertrain will be further landed on models such as the Tank 500 to meet the needs of subdivided users.

In terms of overseas markets, Great Wall Motors will also have many actions this year. Weipai and Tank Brands will bring WEY Coffee 01 and Tank Series models to overseas market and deliver, announcing that Great Wall Motors will be fully launched to sea. Haval brand, Euler brand, Great Wall pickup truck will also promote more models to go overseas, deep ploughing Russia, Australia, South Africa, Saudi Arabia, Chile and other advantageous markets, while opening up more overseas markets such as Europe and Thailand.

Nandu reporter Liang Luozhe