More and more people can't stand Toyota's price increases.
Toyota is a magical enterprise, it can sell more than 200,000 goods in Japan, sell 700,000 in China, but also has the ability to sell more than 200,000 MPV in Japan, and sell 300,000 in China.
It is not that Toyota's value is strong and how strong its product strength is, but that Toyota pays great attention to operations in marketing.
Some things are not good enough to sell expensive, more expensive things are framed out of higher value, so many people will be willing to pay.
Prado, Land Cruiser, Alpha these cars in the overseas market are basically affordable, Prado Japan market starting price is not more than 250,000, MPV is really just a family nanny car, the Middle East market Land Cruiser can only be regarded as a large toy, up to the luxury matrix.
But in the Chinese market, the pricing of these models is to go to Porsche.
In the era of traditional consumption, the luxurious sense of Toyota framed is very useful, because a large number of consumers do not realize that this is a perfect marketing scam, and a large number of users still think that these models are a label of the success of the times.
Obviously, toyota is not believed in in this era.
Sai Na originally had the talent to become a god car, design, positioning, marketing methods including supply and demand status, Toyota made full preparations, but it is clear that the market did not accept dealers to increase the price of 50,000 sales methods.
At present, Xena is a cheap sale.
The fundamental reason for Xena's affordable sales is that this era sees through Toyota's marketing-oriented, product-oriented, and profit-oriented operations, and indeed from product design, production and manufacturing, Toyota has full ability and strong technology to create a good car.
But in the Chinese market, the next step in creating a good car is to set an extremely high price here to make more profits, that is to say, these products have become a good tool for Toyota to accumulate wealth.
This is something that consumers cannot tolerate today.
A new consumption pattern has been presented, and several important labels presented in the Chinese auto market are smart, sporty, young, electric, energy and co-creation, but unfortunately, Toyota in this new era, the product force label has not been closely attached.
In the short term, Toyota has a very strong system operation ability, brand creativity and product stability, but if it wants to seize the consumer core of this generation of post-90s and post-00s, it still needs to re-operate.
Tesla took the lead in the Chinese market to open a direct operation model, the car you bought can be ordered through the computer, offline car pick-up, even insurance, configuration can be directly operated on the Internet, and all the costs are calculated, there is no possibility of overcharging a penny.
Ideal, Weilai, Xiaopeng and other new forces are like this, the traditional enterprise Volkswagen, the Great Wall has also begun to do so, so that consumers know that buying a car can be completely without routine, but Toyota is still a price increase, who adds more who picks up the car first, which makes it difficult for many people to accept.
After all, this era does not need routines, and many of Toyota's models are not without equal replacement, and even the era has many better equal replacement options, better technology, better prices, better power systems, etc., all of which make users feel that Toyota's product advantages may only be left with an ultimate reliability.
But choosing the ultimate reliability may mean giving up sincerity, speed, control, technology, etc., which is the basis for consumers to start to move away from Toyota's price increase.