China's passenger car market has also developed rapidly for 20 years, and to this day some people still deny the importance of retention rates.
In 2015, 130,000 landed a Toyota Corolla and 130,000 landed a Citroën Sega, and the price sold in today's used car market is definitely a ceiling, a floor tile.
Sega will probably sell more than 30,000, while Corolla will still sell 60,000.
You have to say that the retention rate can subvert your three views, in 2014 you spent 550,000 yuan to buy a Land Cruiser, and in the same year 550,000 another person bought an Oncoré.
Sorry, the Land Cruiser can now sell for 350,000, and Oncoré can still sell for 50,000.
The retention rate is ostensibly measured by the price of the product when selling the car, and the deeper level is measured by the influence of the brand, the reliability of the product and the recognition of the market.
First of all, most of the unpopular brands do not have a retention rate, and the unpopular cars of the unpopular brands basically do not need to think about selling the car, basically there is no retention rate to speak of.
The most tragic thing is not that the car dealer gives a low price, but that some car dealers are not willing to accept your car, because the car dealer analyzes according to his own experience, even if he receives your car at a very low price, he will need to spend 1 year or even two years to sell.
You also think that he has made you a lot of money, in fact, he may still lose money.
People who don't fall will feel that the retention rate is useless, because they will always have a statement that the car is used to drive, not to sell.
But in fact, the development speed of contemporary passenger cars is extremely fast, the life of a new car is shortened to 4 years, a large number of new cars will be sold by the first owner after 4 years, and then the first owner will feel the importance of the retention rate because of the change of cars.
The iteration speed of domestic passenger cars is much faster than any passenger car market in the world, and the retention rate is only reflected in the importance when you sell the car.
The 4-year retention rate of 65% and 40% is a completely different concept.
The car is also an important asset component, the realization speed is far more than you think, driving a car with a high retention rate, excellent brand, wide market recognition, to the market can be sold in two hours, such attributes give the car another important significance: although it is movable property, but enjoy the treatment of real estate.
If you only see the product attributes of its travel, but do not see the attributes of real estate and assets, then you will inevitably suffer a big loss when selling cars.
Countless people have told us with experience that when buying a car, think about selling a car in the front, so that you will not be so painful when selling a car.
Take me, for example.
Once bought a second-hand Lexus ES200 at a price of 210,000, sold at a price of 190,000 after opening for two years, basically lost about 10,000 yuan per year, and then replaced an Audi A5, the annual price discount is about 30,000-40,000, and if it is sold in two years, it will basically lose 60,000-80,000 in the price of the car.
Keep in mind that existence is reasonable, every city has a large number of second-hand car dealers, the emergence of these car dealers represents the emergence of an industry, used cars have long been a discounted embodiment of assets, because of this attribute, the city will have the existence of second-hand car dealers.
You don't value retention rates, and only when you sell a car will it tell you how annoying a low-retention car can be.