The quotation from Tianjin Port is like this, the LC300 price is about 1 million, the top price is about 1.6 million, and the black is about 100,000 yuan more expensive than the white.
The high price is something that the LC300 has been well known before it entered the Chinese market.
On the one hand, the LC200 has poked the price into the sky, a year ago the price of the high-end version of the LC200 has risen to one million, as an upgraded new model, the LC300 naturally has more reasons to sell high prices.
On the other hand, the original price of the LC300 has been raised a lot, and its price in the Middle East market has reached 230,000-350,000 dirhams, and the price has reached about 400,000-500,000.
It should be known that the Middle East price of the early low-end model of the LC200 was less than 200,000 Dirhams, indicating that the positioning of the LC300 in the global market was higher than that of the LC200, and the two did not belong to the normal restructuring relationship, but belonged to the advanced strengthening relationship.
So in the domestic market, because of the core key reasons for the cost increase, the price of LC300 will be higher.
Even if the price is high, LC300 will not lack attention and sales, the core key point is that it has successfully shaped the product label of the top first-line off-road vehicle, which has become the industry benchmark in off-road performance, an insurmountable gap, another solution, the market position of the Land Cruiser has been formed, more users need is not off-road performance, but the product brings a strong, unsubvertable market position.
In a sense, the Land Cruiser has been crowned with the hat of a top luxury car, although it hangs Toyota's bull head logo, but in the eyes of head consumers, the brand value brought by more than one million Land Cruisers is better than Porsche and Maserati.
Taking a step back, the LC300 also has a more mainstream power architecture, better sense of technology, better comfort performance and more powerful off-road performance, which makes it more perfect.
Regarding the new LC300, you have a few points that need to be deeply understood.
1, LC300 is based on the global cumulative sales of the car series exceeded 10 million to build a new model, which means that its global influence is stronger than we think, consumers in any market in the world have a very high evaluation of this car.
It's not just a Toyota, it's also a highly competitive Toyota that can grab the higher end of the market.
2, LC300 big change, born in the first TNGA-F platform, self-important than the LC200 lighter than nearly 400 pounds, but the strength, flexibility is much better than the LC200.
3, the new 3.0T V6 engine is really coming, this engine is smaller, lighter and has stronger horsepower, 650 Nm of torque and 415Ps horsepower so that it in the performance of the full surpass of the previous LC200, and equipped with a 10AT gearbox. This means better fuel saving.
4, more electronic control system, this generation of LC300 introduced transparent chassis and MTS all-terrain system, while there is E-KDSS electric adaptive adjustment suspension and Toyota's active safety system.
The above four points are enough to show that the new LC300 has reached the peak of the industry in terms of real product strength, although there is still no performance of top luxury cars in interior design, but it is clear that its hardware literacy is very strong.
Based on the above points, as long as Toyota does not blindly expand production capacity, then this new LC300 is still a myth in the global market, whether it is sales or price, it will redefine the LC car series.